{"id":62836,"date":"2025-04-13T13:57:41","date_gmt":"2025-04-13T13:57:41","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=101161"},"modified":"2025-04-14T09:40:08","modified_gmt":"2025-04-14T05:40:08","slug":"best-luxury-fashion-house-home-activations-fuorisalone-milan-design-week-2025","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/best-luxury-fashion-house-home-activations-fuorisalone-milan-design-week-2025\/","title":{"rendered":"Milan Design Week 2025: Inside The Exhibitions, Conversations & Collections By The Luxury Fashion Houses"},"content":{"rendered":"
\"Milan
Photo: Supplied<\/figcaption><\/figure>\n

Every April, Milan becomes the beating heart of global design, with the city transforming into a playground for innovation<\/a>, creativity, and unapologetic beauty during Salone del Mobile and Fuorisalone. This week-long event \u2013revered in the worlds of architecture, interiors, and product design \u2013 is more than just a trade fair; it\u2019s a celebration of aesthetics and artistry that spills beyond the fairgrounds and into the historic palazzi, lush courtyards, and iconic streets of Milan, transforming the city into an open-air museum.<\/p>\n

While Salone is beloved by interior design aficionados, the fashion world has increasingly staked its claim in the conversation \u2013 and 2025 proves why<\/a>. This year, the biggest luxury Maisons made unforgettable statements with immersive exhibitions, exclusive launches, and captivating home collections that bridge couture with craftsmanship. As Milan buzzes with international creatives, tastemakers, and design lovers, GRAZIA brings you a look at the standout fashion-led experiences redefining design week this year.<\/p>\n

ARMANI \/ CASA: A Window Into the Soul of Craft<\/h3>\n
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Walking into the Armani \/ Casa boutique on Corso Venezia felt like stepping into a sacred space. For the brand\u2019s 25th anniversary, Giorgio Armani unveiled the Oriental Inks<\/em> collection during Milan Design Week 2025 in a tribute to Milan, Japanese interiors, and his lifelong dedication to refined design. Wandering past towering rice paper walls and shimmering velvet upholstery, all the pieces told a story \u2014 one woven with metallic threads, golden dragons, and hand-embroidered fabrics that echoed couture-level detail. Each piece was more than furniture \u2014 it was a vessel of narrative.<\/p>\n

DOLCE & GABBANA CASA: Art Nouveau Meets Nature<\/h3>\n
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MILAN, ITALY – APRIL 07: A general view of the Dolce & Gabbana Casa interior showroom setting during Milan Design Week 2025 on April 7, 2025 in Milan, Italy. (Photo by Pietro D’Aprano\/Getty Images)<\/figcaption><\/figure>\n

Split between Via Durini and Corso Venezia, Dolce & Gabbana Casa felt like a villa caught between eras. The Verde Maiolica<\/em> room pulsed with energy, its walls and bed linens exploding in bold green and white. Meanwhile, the Gotham <\/i>line\u00a0brought a cinematic contrast: dark wood, hammered textures, and touches of Art Nouveau in every curve. It was maximalism, but with incredible control.<\/p>\n

ETRO: A Journey Woven in Paisley<\/h3>\n
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MILAN, ITALY – APRIL 09: A general view of the Etro exhibition during the Milan Design Week 2025 on April 09, 2025 in Milan, Italy. (Photo by Alena Zakirova\/Getty Images)<\/figcaption><\/figure>\n

Etro\u2019s exhibition, 5 Threads, 40 Years<\/em>, unfolded like an intimate pilgrimage through the soul of the house. Located at the Via Pontaccio boutique, the dark, softly lit rooms immersed visitors in the emotional legacy of the Arnica fabric. The path was quiet, contemplative \u2014 even reverent. What moved me most were the mementos from the brand\u2019s archive: suitcases, sketches, swatches. It felt like reading a love letter to Italian craftsmanship \u2014 told in their iconic paisley.<\/p>\n

FENDI CASA: Modular Meets Monumental<\/h3>\n
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MILAN, ITALY – APRIL 09: A general view of the Fendi Casa exhibition during the Milan Design Week 2025 on April 09, 2025 in Milan, Italy. (Photo by Alena Zakirova\/Getty Images)<\/figcaption><\/figure>\n

In Fendi\u2019s Piazza della Scala boutique,the quiet majesty of the Later modular sofa and the raw elegance of the Efo wood pieces would no doubt draw you in. Textures ruled here: stone, wool, metal. Fendi\u2019s vision leaned into contrasts \u2014 masculine and soft, structured and freeform. It was refined but lived-in, the kind of luxury that whispers instead of shouts.<\/p>\n

GUCCI: A Symphony of Bamboo and Storytelling<\/h3>\n
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Stepping into the Chiostri di San Simpliciano, Gucci’s Bamboo Encounters<\/em> felt like walking through a curated poem. The historic cloister was transformed into a living archive of innovation and nostalgia, where bamboo \u2014 a material so central to Gucci\u2019s legacy \u2014 was reimagined by a global roster of artists. Each piece carried emotional weight, from Anton Alvarez\u2019s towering bamboo sculpture to the ethereal screen by Nathalie Du Pasquier. The sensory layers were sublime \u2014 silk panels billowing in a breeze, soft light glinting off resin structures, and bamboo kites swaying as though caught in an eternal draft.<\/p>\n

HERM\u00c8S: The Art of Aura and Intention<\/h3>\n
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MILAN, ITALY – APRIL 09: People visit an exhibition by French luxury fashion house Herm\u00e8s during the Milan Design Week 2025 at La Pelota Jai Alai on April 09, 2025 in Milan, Italy. Every year, the Salone Internazionale del Mobile and Fuorisalone define the Milan Design Week, the world\u2019s largest annual furniture and design event. The Fuorisalone\u2019s 25 theme: \u201cMondi Connessi\u201d (Connected Worlds), is a call for balance, the need to harmonize innovation, respect for the environment and awareness of our role in the world. (Photo by Emanuele Cremaschi\/Getty Images)<\/figcaption><\/figure>\n

At La Pelota, Herm\u00e8s constructed a dreamlike stage of nearly colorless suspended boxes that pulsed with a glow from within. It was minimal and profound \u2014 a study in light, space, and emotion. It was a maze of porcelain, lacquer, and handwoven textiles, the absence of colour was noticeable in the surroundings which allowed each object to assert its presence of colour with confidence. The Pivot side table was a masterclass in whimsy and balance, while the En Contrepoint dinnerware displayed how geometry and watercolor could harmonize with absolute precision.<\/p>\n

JIL SANDER: Minimalism for the Senses<\/h3>\n
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The Jil Sander flagship was transformed into an immersive olfactory chamber during Milan Design Week 2025, where visitors were invited to step inside a plexiglass installation echoing the shape of the brand\u2019s new fragrance bottles. Inside, soft lighting and scent trails created an atmosphere that was both calming and invigorating. At the center stood six fragrances \u2014 Leaf, Miel, Black Tea, Earth, Coffea, and Smoke \u2014 each as refined and enigmatic as the brand\u2019s design ethos. The in-store talk hosted by Dan Thawley alongside perfumer Julie Mass\u00e9 and Formafantasma added intellectual depth to the experience, giving insight into the journey from raw material to iconic bottle.<\/p>\n

JIMMY CHOO x CROSBY STUDIOS: Fashion in a Frozen Frame<\/h3>\n
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Designed by Harry Nuriev of Crosby Studios, the Jimmy Choo flagship on Via Sant\u2019Andrea became a glass-encased gallery where shoes were displayed like a dream closet frozen in time. The installation was anchored in a question: What does it mean for design to be timeless? The space blurred the line between commercial store and conceptual art piece. The opening night cocktail, co-hosted by Sandra Choi and Nuriev, brought the narrative full circle \u2014 transforming the space into a surrealist salon of fashion, form, and future.<\/p>\n

LOEWE: A Sculptural Ode to Tea and Time<\/h3>\n
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Inside the magnificent Palazzo Citterio, Loewe\u2019s Teapots<\/em> exhibition invited visitors to consider the teapot as more than a vessel. With contributions from 25 artists and designers, the collection spanned stoneware, porcelain, and experimental glazes. Each piece was more expressive than the last \u2014 some distorted, some delicate, some bordering on surreal.<\/p>\n

LORO PIANA x DIMOREMILANO: Cinema, Sound, and Sophistication<\/h3>\n
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Stepping through the courtyard of Loro Piana\u2019s Cortile della Seta, you were immediately transported into a film set-like dreamscape. La Prima Notte di Quiete <\/em>\u2014 a collaboration with Dimoremilano \u2014 blurred the line between installation and immersive theater. Plush velvet, leopard-print carpeting, brass lamps, and a haunting original soundtrack by Nicola Guiducci created a tension between stillness and sensation. Every corner revealed a new hauntingly beautiful masterpiece: from the Valsesia oval table to the Locarno cabinet, upholstered in Loro Piana\u2019s legendary textiles. Even the dining table was set with Punti a Maglia porcelain so intricate it looked like embroidery in ceramic form.<\/p>\n

LOUIS VUITTON: The Maison Becomes a Home<\/h3>\n
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Inside the grandeur of Palazzo Serbelloni, Louis Vuitton\u2019s Home Collections were a revelation. It felt like exploring an avant-garde mansion where every room pulsed with color, creativity, and a touch of fantasy. From Patricia Urquiola\u2019s curvaceous armchairs to the limited-edition Cocoon Couture Boitata by Est\u00fadio Campana, every object was infused with joy and audacity. Pharrell\u2019s pinball machine\u00a0added playful levity to the experience \u2014 a reminder that design can be deeply luxurious and still fun.<\/p>\n

MISSONI: A House of Color and Craft<\/h3>\n
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Photo: Supplied<\/figcaption><\/figure>\n

Missoni\u2019s new home boutique on Via Solferino instantly enveloped me in warmth and whimsy. Signature zigzags and vibrant jacquards lined the walls, while plush textures spilled over chairs, throws, and dinnerware. Missoni\u2019s La Casa Giardino<\/em> collaboration with Roda unfolded like a summer dream \u2014 textiles merged with sunshine dancing across outdoor living in five jacquard patterns. One of the most delightful surprises is the vibrant Missoni takeover at the Principe Bar in Hotel Principe di Savoia. The space is swathed in the house\u2019s iconic patterns, and paired with a Malfy Gin x Missoni cocktail collaboration, it is a must-visit oasis for design and fashion lovers alike, open all month long.<\/p>\n

MIU MIU: A Literary Encounter With Girlhood and Desire<\/h3>\n
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Photo: Supplied<\/figcaption><\/figure>\n

At the Circolo Filologico Milanese, thought-provoking conversations were being held aloud to a hushed audience. Miu Miu\u2019s Literary Club felt unlike anything else during the week \u2014 soulful, smart, and deeply feminine. Simone de Beauvoir\u2019s The Inseparables<\/em> and Fumiko Enchi\u2019s The Waiting Years<\/em> set the tone for panel talks that peeled back the layers of female identity, friendship, and power. It wasn\u2019t just a talk \u2014 it was a communion.<\/p>\n

PRADA: Infrastructure as Storytelling<\/h3>\n
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Prada\u2019s In Transit<\/em> symposium \u2014 curated by Formafantasma \u2014 was staged across the Padiglione Reale and a restored 1950s Arlecchino train. Panellists explored how power structures, digital systems, and supply chains impact our everyday lives. The conversations were rich and at times unsettling \u2014 a needed reminder that design is political.<\/p>\n

ROBERTO CAVALLI HOME: Nevada Heat Meets Italian Glam<\/h3>\n
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Called Glowing Reflections<\/em>, the collection referenced the raw beauty of the Nevada desert and the glitter of Las Vegas nightlife. Earth-toned velvets, Red Jasper marble, and sculptural sofas captured this dual inspiration with style and sensuality. It felt immersive \u2014 music pulsed, cocktails flowed, and the lighting danced across walls and glowing ceramics. The whole thing was dramatic in a way only Cavalli could pull off.<\/p>\n

SAINT LAURENT x CHARLOTTE PERRIAND: Midcentury, Reborn<\/h3>\n
\"\"
MILAN, ITALY – APRIL 10: People visit the exhibition “Saint Laurent – Charlotte Perriand” curated by Anthony Vaccarello during the Milan Design Week 2025 on April 10, 2025 in Milan, Italy. Every year, the Salone Internazionale del Mobile and Fuorisalone define the Milan Design Week, the world\u2019s largest annual furniture and design event. The Fuorisalone\u2019s 25 theme:\u00a0\u201cMondi Connessi\u201d (Connected Worlds), is a call for balance, the need to harmonize innovation, respect for the environment and awareness of our role in the world. (Photo by Emanuele Cremaschi\/Getty Images)<\/figcaption><\/figure>\n

The Saint Laurent exhibition at Padiglione Visconti was striking in its restraint. Anthony Vaccarello curated a quiet but commanding tribute to Charlotte Perriand, unveiling four pieces that had only ever existed as sketches or prototypes. The space felt reverent, modern, and deeply architectural. Perriand\u2019s work \u2014 especially the Biblioth\u00e8que Rio de Janeiro and the Table Mille-Feuilles \u2014 was brought to life with precision and care. There was a certain magic in seeing them fully realized for the first time, in a room so elegantly silent you could hear your own breath.<\/p>\n

TOD’S: The Craft of Culture<\/h3>\n
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Photo: Supplied<\/figcaption><\/figure>\n

The Tod\u2019s boutique was alive with storytelling, thanks to Italian Hands <\/em>\u2014 a book and installation celebrating the artisans who shape Italy\u2019s legacy. From Murano glass to brass sculpture, the exhibits highlighted real human hands behind the Gommino. Michelle Yeoh\u2019s foreword brought heart to an already emotional journey. Seeing the exclusive Gommino editions firsthand, you couldn\u2019t help but feel proud of Italy\u2019s artistry.<\/p>\n","protected":false},"author":31739,"featured_media":62857,"template":"","format":"standard","categories":[107,260,65,9548,9348,35],"yoast_head":"\nMilan Design Week 2025: Best Luxury Fashion Brand Activations<\/title>\n<meta name=\"description\" content=\"Discover the top luxury brand events at Salone 2025, from Armani \/ Casa and Louis Vuitton to Jil Sander Design Talks and Prada Frames.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/best-luxury-fashion-house-home-activations-fuorisalone-milan-design-week-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Milan Design Week 2025: Inside The Exhibitions, Conversations 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