{"id":62829,"date":"2025-04-11T07:48:51","date_gmt":"2025-04-11T03:48:51","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=266406"},"modified":"2025-04-11T07:49:09","modified_gmt":"2025-04-11T03:49:09","slug":"prada-group-acquires-versace","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/prada-group-acquires-versace\/","title":{"rendered":"Signed, Sealed, Delivered: Prada Group Officially Acquires Versace"},"content":{"rendered":"
\"prada-acquires-versace\"
Prada Group acquires Versace. Pictured: Mucia Prada and Donatella Versace attend a party to celebrate Suzy Menkes Twenty Year Partnership with The Herald Tribune at the Musee Galliera on September 27, 2008 in Paris, France. (Photo by Michel Dufour\/WireImage)<\/figcaption><\/figure>\n

In some major news from the fashion world, Prada Group has acquired Versace<\/a> for \u20ac1.25 billion (approximately Dhs5.2 billion)\u2014solidifying a merger of minds and aesthetics that, while unexpected, will no doubt mark a historic moment for the industry. As announced<\/a> today, the acquisition unites two of Italy\u2019s most emblematic fashion houses, bringing together the cerebral precision of Prada and the unapologetic glamour of Versace.<\/p>\n

Though worlds apart in visual vernacular\u2014one favours intellectual minimalism, the other, maximalist hedonism\u2014the pairing reflects the duality of Italian fashion heritage. The Prada Group, already home to Prada, Miu Miu<\/a>, and Luna Rossa, is now poised to usher in a new chapter with a brand that speaks to rampant sex appeal, spectacle, and subversion.<\/p>\n

For Versace, the acquisition marks a return to Italian hands after five years under the American umbrella of Capri Holdings, alongside Michael Kors<\/a> and Jimmy Choo<\/a>.<\/p>\n

Having stepped down as the House\u2019s creative matriarch in March, Donatella Versace<\/a> bowed out after nearly three decades at the helm, passing the baton to Dario Vitale<\/a>\u2014the first non-family designer to take the reins. Her blessing of the acquisition was shared.<\/p>\n

\u201cI am absolutely delighted for Versace to become part of the Prada family,\u201d she wrote via Instagram<\/a>. \u201cGianni and I have always had immense admiration for Miuccia, Patrizio and their family. I\u2019m honoured to see the brand in such trusted Italian hands.\u201d<\/p>\n

\"\"
MILAN, ITALY – SEPTEMBER 20: Jennifer Lopez and Donatella Versace walk the runway at the Versace show during the Milan Fashion Week Spring\/Summer 2020 on September 20, 2019 in Milan, Italy. (Photo by Jacopo Raule\/Getty Images)<\/figcaption><\/figure>\n

\u201cWe are delighted to welcome Versace to the Prada Group and to build a new chapter for a brand with which we share a strong commitment to creativity, craftmanship and heritage,” wrote Patrizio Bertelli, Prada Group Chairman and Executive Director, in a statement. “We aim to continue Versace\u2019s legacy, celebrating and re-interpreting its bold and timeless aesthetic; at the same time, we will provide it with a strong platform, reinforced by years of ongoing investments and rooted in longstanding relationships.”<\/p>\n

The Prada Group has confirmed that Versace will retain creative autonomy, suggesting a delicate balancing act between independence and alignment. Could a collaboration be in the cards? Only time will tell.<\/p>\n","protected":false},"author":42672,"featured_media":62830,"template":"","format":"standard","categories":[65,35],"yoast_head":"\nPrada Group Officially Acquires Versace In Momentous Deal<\/title>\n<meta name=\"description\" content=\"Prada Group has announced that is has acquired Versace in a deal that will no doubt change the course of the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/prada-group-acquires-versace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Signed, Sealed, Delivered: Prada Group Officially Acquires Versace\" \/>\n<meta property=\"og:description\" content=\"Prada Group has announced that is has acquired Versace in a deal that will no doubt change the course of the industry.\" 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