{"id":613,"date":"2020-07-21T10:39:28","date_gmt":"2020-07-21T10:39:28","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=613"},"modified":"2021-04-03T10:42:45","modified_gmt":"2021-04-03T10:42:45","slug":"3-ways-the-jacquemus-show-pioneered-positive-change","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/3-ways-the-jacquemus-show-pioneered-positive-change\/","title":{"rendered":"3 WAYS THE JACQUEMUS SHOW PIONEERED POSITIVE CHANGE"},"content":{"rendered":"
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JACQUEMUS SPRING 2021<\/figcaption><\/figure>\n
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Not only does Simon Porte Jacquemus\u2019 newest collection serve clean, classy and exquisitely French silhouettes, but it brings the fashion industry into a new age of responsibility, paying homage to the brand\u2019s moral code.<\/p>\n

Launching the L\u2019Amour line, Porte Jacquemus describes how his designs were inspired by “people gathered together celebrating love”. A sun-washed colour palette, crisply modern shirts and elegant evening dresses combine with Porte Jacquemus\u2019 love of his team and the craft. Here are three ways the show embodied modern ethics:<\/p>\n

1. It embraced size inclusivity:<\/strong><\/p>\n

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Casting the likes of Jill Kortleve, Sabrina Karlsson and Lauren Frederick, Jacquemus strives to create a cast that embraces all body shapes. Donning crop tops and mini-skirts, these models bring truth to Porte Jacquemus\u2019 assertion that “a true celebration of L\u2019Amour is universal”.<\/p>\n

2. It featured racial diversity<\/strong><\/p>\n

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Porte Jacquemus mused, “What\u2019s so beautiful about L\u2019amour is how it can endure – sometimes even grow stronger – in the absence of people being together”. Even through the isolating moments of a worldwide lockdown, we can see examples of human connection not only surviving but flourishing.<\/p>\n

With over 60 per cent of participants being models of colour, the show passionately embraces and displays our shared beauty. Not to mention the hushed tones of cream, taupe, black and pale blue-green beautifully flatter all skin-tones!<\/p>\n

3. It championed sustainability<\/strong><\/p>\n

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The authentic romance of the show, models floating sleekly through a wheat field, pairs elegantly with the company\u2019s environmental consciousness. Last year, it cut back to two shows a year (in January and June), both combining menswear and womenswear. This allows it to reduce production costs, wastage ands fabrics between men and women, taking mindful control of energy output and expenditure.<\/p>\n

Now,\u00a0this<\/em>\u00a0is fashion that cares about our future.\u00a0You can watch the show here.<\/p>\n