{"id":61222,"date":"2025-02-19T10:00:59","date_gmt":"2025-02-19T06:00:59","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=265152"},"modified":"2025-02-19T10:30:18","modified_gmt":"2025-02-19T06:30:18","slug":"meghan-markle-brand-as-ever","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/meghan-markle-brand-as-ever\/","title":{"rendered":"Meghan Markle Rebrands American Riviera Orchard To ‘As Ever’"},"content":{"rendered":"
\"Meghan-Markle\"
Meghan Markle, Duchess of Sussex arrives for The Paley Center for Media gala honoring actor and director Tyler Perry, at the Beverly Wilshire Hotel in Beverly Hills on December 4, 2024. (Photo by ETIENNE LAURENT \/ AFP) (Photo by ETIENNE LAURENT\/AFP via Getty Images)<\/figcaption><\/figure>\n

A new name with a fresh vision! Meghan Markle is officially reintroducing her lifestyle brand. Nearly a year after first unveiling American Riviera Orchard<\/a>, the Duchess of Sussex has announced a rebrand, revealing that the venture will now be called As Ever.<\/p>\n

Sharing<\/a> the news via Instagram<\/a>, the shift was inspired by an evolution in her approach to home and lifestyle, expanding beyond the Santa Barbara-specific aesthetic that inspired the original name.<\/p>\n

As Meghan explains, American Riviera Orchard confined her brand too closely to produce and goods from a single region of California, limiting her creative reach. By contrast, As Ever offers her the freedom to curate and share \u201cso many more products that I just love that I use in my home.\u201d<\/p>\n

The career move, while entirely removed from her former royal duties<\/a>, is befitting of the Duchess, who has long held a passion for lifestyle content\u2014something she first explored with her now-defunct blog, The Tig.<\/p>\n

\"meghan-markle\"
Meghan Markle in her new show, ‘With Love, Meghan’ \/ Image: Netflix<\/figcaption><\/figure>\n

And for those wondering when As Ever will go from concept to cart, the wait won\u2019t be too<\/em> long. The first product drop is expected around March 4, coinciding with the highly anticipated release of her new Netflix series<\/a>, With Love, Meghan<\/em>, which was delayed<\/a> due to the devastating wildfires<\/a> afflicting Southern California. The streaming giant, now a partner in the brand, will also showcase As Ever products at Netflix House, an immersive pop-up retail experience set to launch in major shopping destinations across the U.S.<\/p>\n

For those needing a refresher, Meghan surreptitiously sent out a batch of handmade strawberry jam<\/a> to 50 of her closest confidants\u2014even highlighting its exclusivity by numbering the jars. Though it’s not clear what exactly she intends to expand into,<\/p>\n","protected":false},"author":27,"featured_media":61223,"template":"","format":"standard","categories":[36,35],"yoast_head":"\nMeghan Markle Rebrands American Riviera Orchard To As Ever<\/title>\n<meta name=\"description\" content=\"Meghan Markle rebrands American Riviera Orchard to As Ever in the leadup to her Netflix show, 'With Love, Meghan' debut.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/meghan-markle-brand-as-ever\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meghan Markle Rebrands American Riviera Orchard To 'As Ever'\" \/>\n<meta property=\"og:description\" content=\"Meghan Markle rebrands American Riviera Orchard to As Ever in the leadup to her Netflix 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