{"id":60956,"date":"2025-02-01T18:30:10","date_gmt":"2025-02-01T14:30:10","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=60956"},"modified":"2025-02-07T13:51:55","modified_gmt":"2025-02-07T09:51:55","slug":"experience-time-returns-to-dubai","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/experience-time-returns-to-dubai\/","title":{"rendered":"Experience Time Returns: A Celebration of Horological Artistry in Dubai"},"content":{"rendered":"
\"Experience
Photo: Supplied<\/figcaption><\/figure>\n

Dubai is always buzzing with activity, and this week is no exception to the rule. Bringing Swiss expertise to the UAE, Richemont\u2019s Specialist Watchmaking Maisons\u2014A. Lange & S\u00f6hne, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Roger Dubuis, and Vacheron Constantin\u2014announce the third edition of Experience Time from February 6 to 9, 2025. Joining this year are Montblanc and L\u2019\u00c9COLE Middle East, School of Jewelry Arts supported by Van Cleef & Arpels, as the official educational partner. Hosted across Dubai Mall and L\u2019\u00c9COLE\u2019s Dubai Design District campus, the event invites guests to explore the precision, heritage, and innovation behind luxury watchmaking.\u00a0\u00a0<\/span><\/p>\n

Experience Time has established itself as the definitive experience for horology enthusiasts in the Middle East since its inception in 2022. This year’s edition offers live demonstrations, interactive workshops, and expert-led talks, where attendees can engage with master artisans, explore flagship boutiques, and participate in activations highlighting each Maison\u2019s craftsmanship.\u00a0\u00a0<\/span><\/p>\n

\"Experience
Photo: Supplied<\/figcaption><\/figure>\n

There\u2019s really something for everyone at Experience Time. IWC Schaffhausen offers a Virtual Manufacture Visit with a 30-minute digital journey into its horological universe, while the IWC Watch Spa provides personalised care for timepieces under the weather.\u00a0 At Jaeger-LeCoultre, guests get to choose between the Reverso Stories Discovery Workshop or a hands-on Watchmaking Masterclass.\u00a0 A. Lange & S\u00f6hne\u2019s Master watchmaker Robert Hoffmann demonstrates the mechanics of the Datograph movement, while Montblanc debuts a diagnostic machine for timepiece analysis and a leather-strap customisation session with artist Hakim Idriss.\u00a0\u00a0<\/span><\/p>\n

For anyone fancying a beverage among the horde of activities, the Postcard from Florence activation at Panerai pairs Italian coffee with a showcase of its new tapered metal bracelet collection; for those seeking something more fast-paced, Roger Dubuis\u2019 motorsport-themed Secret Room features a racing simulator and highlights the brand\u2019s high-octane partnerships. Vacheron Constantin\u2019s Gemsetting Workshop lets guests craft their own bezel under expert guidance.\u00a0\u00a0<\/span><\/p>\n

There’s even an opportunity to make it a family event, with L\u2019\u00c9COLE Middle East’s participation. Expert talks on jewellery history and Kids\u2019 Workshops guide budding creators in taking their first steps into the artisan world.\u00a0<\/span><\/p>\n

\"Experience
Photo: Supplied<\/figcaption><\/figure>\n

About the event, Richemont MEIA stated, \u201cWe are delighted to return with Experience Time, now partnered with L\u2019\u00c9COLE Middle East. With Montblanc\u2019s addition, we aim to showcase extraordinary savoir-faire and deepen our connection with collectors.\u201d A representative from Dubai Mall added, \u201cWe are proud to host this celebration of heritage and innovation, reaffirming our role as a premier luxury destination.\u201d\u00a0\u00a0<\/span><\/p>\n

It’s safe to say that Experience Time is the place to be this week for horology aficionados. Those interested can book appointments through the official website<\/a>.\u00a0\u00a0<\/span><\/p>\n

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