{"id":60507,"date":"2025-01-21T18:41:34","date_gmt":"2025-01-21T14:41:34","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=60507"},"modified":"2025-02-11T14:33:58","modified_gmt":"2025-02-11T10:33:58","slug":"dior-beauty-launches-bois-talisman","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/dior-beauty-launches-bois-talisman\/","title":{"rendered":"Very Superstitious"},"content":{"rendered":"

Christian Dior began his autobiography,\u00a0Dior by Dior<\/em> (1956), by eulogising his affinity with superstitions. You’ve probably already the tale. It has become part of the history of the house of Dior<\/a>: Christian was just 14 when he stumbled upon a palm reader in Northern France who told him he would amass great success by surrounding himself with, and working for, women. \u201cIt was in 1919, at a bazaar near my home, organised to raise funds for the soldiers,\u201d the couturier wrote. \u201cI dressed myself up as a gypsy, suspended a basket round my neck by ribbons, and sold lucky charms. In the evening, when the crowds were thinning out, I found myself next to the fortune-teller\u2019s booth. She offered to read my palm. ‘You will suffer poverty,\u2019 she said. \u2018But women are lucky for you, and through them you will achieve success. You will make a great deal of money out of them, and you will have to travel widely.\u2019\u201d<\/p>\n

This led Christian on an eventual path to fashion and fragrance, subsequently instilling in the creative a lifelong obsession with astrology and mysticism. That interest culminated in almost daily visits from clairvoyants, including the elusive fortune-teller Madame Delahaye, whom he cites in his autobiography as one of his greatest influences.<\/p>\n

Christian was a couturier who believed in the rituals of enchantment; the supernatural and the occult have continued to carry through the brand until today. On his person at all times? A handful of talismans – the lucky totems of the Dior Maison -, which includeds a pair of hearts, lily of the valley, a gold star, a four-leaf clover, and a piece of wood\u00a0\u2013 all of which have been reinterpreted by the house\u2019s many creative directors across fashion and beauty until today.<\/p>\n

Francis Kurkdjian, Creative Director of Christian Dior Parfums, is equally mindful of fate, and carries his own lucky charm: a protective sugar cube tucked into his jacket\u2019s lapel or pocket.\u00a0It was this, coupled with Dior\u2019s enduring faith in fortune telling and the supernatural, which laid the foundation for Bois Talisman<\/a>, the brand-new woody-gourmand fragrance joining the exclusive\u00a0La Collection Priv\u00e9e.<\/p>\n

\"\"
Francis Kurkdjian incorporates his own ritual into this story, carrying a sugar cube as a personal emblem of meaning<\/figcaption><\/figure>\n

\u201cWhen I have important meetings I always carry a sugar cube in my pocket,\u201d Francis Kurkdjian tells GRAZIA. \u201cI always keep it on the left side of my jacket. So, to me, incorporating this into Bois Talisman was an obvious decision. I blended wood \u2013 inspired by the small wooden talisman in the linings of Monseiur Dior suits -, sugar, cedar and vanilla.\u201d<\/p>\n

Bois Talisman is a mysterious dance between fate and free will. Drawing inspiration from the art of divination, the sweet vanilla intertwines with the grounding richness of cedar wood, creating an olfactive talisman that envelops the wearer. It\u2019s sweet, woody, smoky and powdery all at the same time.<\/p>\n

\u201cTo me, the Middle East is the most demanding market in the world when it comes to fragrance because they really know about perfume,\u201d Francis continues to GRAZIA. \u201cThey have amazing perfumers there [in the Middle East]. They know how to craft. They know everything – even before us. It’s a very demanding market, but I think people in the Middle East will love Bois Talisman for its long-lastingness because it\u2019s potent and can withstand the heat, its aesthetic, and the technicity, which is important. The fragrance has qualities the region will love: depth, boldness, and richness.\u201d<\/p>\n

\"\"<\/p>\n

A strange sense of otherworldliness can be felt\u00a0when immersing yourself in this scent. It reflects the convergence of two traditions; it is a fragrance steeped in Dior\u2019s profound commitment to beauty and magic. \u201cThis is a story-driven project,\u201d Francis says. \u201dWe have so many precious memories of Christian Dior in museums and galleries, but we also have also some dematerialized content, like radio interviews. Then there was this TV interview I found in the archives: Edouard Moreau interviewied Dior in New York back in 1955, which aired on CBS.\u201d Francis presses play on a grainy one-minute clip, depicting the eponymous designer presenting two hears, lilies of the valley, a gold coin, a star, and a piece of wood to the interviewer from his pocket. \u201cAfter that, creating this fragrance was a very quick process,\u201d says Francis. \u201cIt was fast because the story was clear. I see that in that video he has a piece of wood in his pocket, and I have a piece of sugar in my pocket, so I say, okay, let’s do wood and sugar together. When it came to deciding which wood to use, I chose cedar wood because I was thinking about Dior drawing and sketching dresses.\u201d<\/p>\n

Christian Dior\u2019s superstitions and Francis Kurkdjian\u2019s own rituals express their significance through the olfactory narrative that is Bois Talisman. The fragrance stands as a reminder\u00a0of the philosophy of symbols and the brand\u2019s connection to\u00a0cartomancy – arguably one of the strongest tales of the Maison.<\/p>\n

\"\"<\/p>\n

\u201cThe technique of creating a fragrance comes easy to me \u2013 the hard part is finding the story to go with it. But when the story is self-explanatory, everything clicks,\u201d says Francis.<\/p>\n

\u201cAnd what do you do if there\u2019s no story? \u201c I ask.<\/p>\n

\u201cI have no choice. You have to keep working until you get one. If your idea isn\u2019t good enough or it\u2019s not working, you have to stop and start again. Sometimes if it\u2019s not going well, I take out Saint Rita and wear her around my neck. Rita of Cascia\u00a0is the Patron Saint of Impossible, Difficult, and Hopeless Causes. \u201c<\/p>\n

A talisman of a biblical patron worn on Francis\u2019 person for good luck? No doubt Christian Dior would view this as no coincidence\u2026<\/p>\n","protected":false},"author":29103,"featured_media":60463,"template":"","format":"standard","categories":[47,35],"yoast_head":"\nDior Beauty Launches Bois Talisman<\/title>\n<meta name=\"description\" content=\"Bois Talisman is a perfume portal that will transport you to a world of fortune-tellers, hidden lucky charms, and the arts of divination.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/dior-beauty-launches-bois-talisman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Very Superstitious\" \/>\n<meta property=\"og:description\" content=\"Bois Talisman is a perfume portal that will transport you to a world of fortune-tellers, hidden lucky charms, and the arts of 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