{"id":60501,"date":"2025-01-22T12:43:41","date_gmt":"2025-01-22T08:43:41","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=60501"},"modified":"2025-01-24T14:58:30","modified_gmt":"2025-01-24T10:58:30","slug":"loro-pianas-spring-summer-2025-campaign-linen","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/loro-pianas-spring-summer-2025-campaign-linen\/","title":{"rendered":"Signature Elegance: Loro Piana’s Spring\/Summer 2025 Campaign Breathes Life Into Its Most Prized Texture"},"content":{"rendered":"
\"\"
Photo: Supplied<\/figcaption><\/figure>\n

When one thinks of Maison Loro Piana, only a few words perfectly expound the brand: craftsmanship, timelessness, and indubitable sophistication.<\/p>\n

True to its codes, the Maison has yet again proved the ideals are seeped deep into its collections, most notably even more now with the Spring\/Summer 2025 collection.<\/p>\n

This time, however, Loro Piana divulges one particular facet that has forged the brand into what it is today. Think soft-to-touch, breathable, light and most of all, the brand’s signature, comfort.<\/p>\n

With a focus on heritage, Loro Piana surely has set its sights on the heirloom fibre, linen, providing a much-needed homage to the Maison’s 100-year legacy with the quintessential summer fabric.<\/p>\n

It’s a fact that Loro Piana has a monopoly on this natural fibre\u2013nowhere else can you tangibly feel and experience quiet luxury. The SS25 campaign, captured through the eyes of Italian-American photographer Mario Sorrenti, brings this very essence of pure opulence with which the brand is synonymous with.<\/p>\n

\"\"
Photo: Supplied<\/figcaption><\/figure>\n

The collection features classic silhouettes, like the Spagna and Roadster, reinterpreted in a new dialogue with exclusive linen blended with cashmere, silk, and sopra visso. Showcasing the distinctive savoir-faire seen only in the Maison, the campaign unearths the collection in a visual cinematic piece that perfectly illustrates Loro Piana’s exquisite nonchalance.<\/p>\n

Despite its refined pieces, the luxury house embraced a more carefree approach for the SS25 campaign. It even coined this newfound freedom ‘a subtle touch of irreverence,’ adding a sense of movement from its usual calm and cool, which seems to be the season’s reigning theme.<\/p>\n

The campaign accents the brand’s designs with vibrant pops of colour and highlights the earthiness that helps tone and blend with the background: the infamous Casa das Canoas, designed by Oscar Niemeyer, a renowned architect known for his modernist approach.<\/p>\n

Keeping the ambience of the pristine Casa dad Canoas and the fluid-like silhouette of the pieces (envisioned with elongated skirts and soft-volume liquidly drapes) in mind, the season’s finest fibre was donned on memorable faces and names that perfectly embody the refined confidence Loro Piana is all about.<\/p>\n

\"\"
Photo: Supplied<\/figcaption><\/figure>\n

Angelina Kendall, Anok Yai, Leon Dame, Selena Forrest, and Woosang Kim\u2014a roster of familiar faces clad in the Maison’s latest pieces\u2014are taking the front of this campaign under the sun-kissed Brazilian greenery.<\/p>\n

Shop the collection below<\/h3>\n
\"\"
LORO PIANA BENEDETTA JACKET DHS11,590 SHOP NOW<\/a><\/strong><\/figcaption><\/figure>\n
\"\"
LORO PIANA FERIOLO TROUSERS DHS9,360 SHOP NOW<\/a><\/strong><\/figcaption><\/figure>\n
\"\"
LORO PIANA GHIERA SHOPPER BAG LARGE DHS11,549 SHOP NOW<\/a><\/strong><\/figcaption><\/figure>\n
\"\"
LORO PIANA REBECCA BALLET FLAT DHS3,400 SHOP NOW<\/a><\/strong><\/figcaption><\/figure>\n
\"\"
LORO PIANA BONBON EARRINGS DHS2,900 SHOP NOW<\/a><\/strong><\/figcaption><\/figure>\n","protected":false},"author":42726,"featured_media":60503,"template":"","format":"standard","categories":[260,5172,65,35,5031],"yoast_head":"\nLoro Piana's Spring\/Summer 2025 Collection: An Ode To Linen<\/title>\n<meta name=\"description\" content=\"With a particular focus on heritage, Loro Piana surely enough has set its sights on linen, the season's finest fabric for SS25.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/loro-pianas-spring-summer-2025-campaign-linen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Signature Elegance: Loro Piana's Spring\/Summer 2025 Campaign Breathes Life Into Its Most Prized Texture\" \/>\n<meta property=\"og:description\" content=\"With a particular focus on heritage, Loro Piana surely enough has set its sights on linen, the season's finest fabric for SS25.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/me\/articles\/loro-pianas-spring-summer-2025-campaign-linen\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia Middle East\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-24T10:58:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/01\/Loro-Piana_Spring-Summer-2025-ADV-Campaign-7-scaled-e1737473652444.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2376\" \/>\n\t<meta property=\"og:image:height\" content=\"1339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/loro-pianas-spring-summer-2025-campaign-linen\/\",\"url\":\"https:\/\/graziamagazine.com\/me\/articles\/loro-pianas-spring-summer-2025-campaign-linen\/\",\"name\":\"Loro Piana's Spring\/Summer 2025 Collection: An Ode To Linen\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\"},\"datePublished\":\"2025-01-22T08:43:41+00:00\",\"dateModified\":\"2025-01-24T10:58:30+00:00\",\"description\":\"With a particular focus on heritage, Loro Piana surely enough has set its sights on linen, the season's finest fabric for SS25.\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/loro-pianas-spring-summer-2025-campaign-linen\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/me\/articles\/loro-pianas-spring-summer-2025-campaign-linen\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/loro-pianas-spring-summer-2025-campaign-linen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/me\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Signature Elegance: Loro Piana’s Spring\/Summer 2025 Campaign Breathes Life Into Its Most Prized Texture\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\",\"url\":\"https:\/\/graziamagazine.com\/me\/\",\"name\":\"Grazia Middle East\",\"description\":\"Grazia's Middle East Site\",\"alternateName\":\"Grazia ME\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/me\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Loro Piana's Spring\/Summer 2025 Collection: An Ode To Linen","description":"With a particular focus on heritage, Loro Piana surely enough has set its sights on linen, the season's finest fabric for SS25.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/me\/articles\/loro-pianas-spring-summer-2025-campaign-linen\/","og_locale":"en_US","og_type":"article","og_title":"Signature Elegance: Loro Piana's Spring\/Summer 2025 Campaign Breathes Life Into Its Most Prized Texture","og_description":"With a particular focus on heritage, Loro Piana surely enough has set its sights on linen, the season's finest fabric for SS25.","og_url":"https:\/\/graziamagazine.com\/me\/articles\/loro-pianas-spring-summer-2025-campaign-linen\/","og_site_name":"Grazia Middle East","article_modified_time":"2025-01-24T10:58:30+00:00","og_image":[{"width":2376,"height":1339,"url":"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2025\/01\/Loro-Piana_Spring-Summer-2025-ADV-Campaign-7-scaled-e1737473652444.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/me\/articles\/loro-pianas-spring-summer-2025-campaign-linen\/","url":"https:\/\/graziamagazine.com\/me\/articles\/loro-pianas-spring-summer-2025-campaign-linen\/","name":"Loro Piana's Spring\/Summer 2025 Collection: An Ode To Linen","isPartOf":{"@id":"https:\/\/graziamagazine.com\/me\/#website"},"datePublished":"2025-01-22T08:43:41+00:00","dateModified":"2025-01-24T10:58:30+00:00","description":"With a particular focus on heritage, Loro Piana surely enough has set its sights on linen, the season's finest fabric for SS25.","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/me\/articles\/loro-pianas-spring-summer-2025-campaign-linen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/me\/articles\/loro-pianas-spring-summer-2025-campaign-linen\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/me\/articles\/loro-pianas-spring-summer-2025-campaign-linen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/me\/"},{"@type":"ListItem","position":2,"name":"Signature Elegance: Loro Piana’s Spring\/Summer 2025 Campaign Breathes Life Into Its Most Prized Texture"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/me\/#website","url":"https:\/\/graziamagazine.com\/me\/","name":"Grazia Middle East","description":"Grazia's Middle East Site","alternateName":"Grazia ME","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/me\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia Middle East","distributor_original_site_url":"https:\/\/graziamagazine.com\/me","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles\/60501"}],"collection":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/users\/42726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media\/60503"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media?parent=60501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/categories?post=60501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}