{"id":57735,"date":"2024-10-31T11:59:42","date_gmt":"2024-10-31T07:59:42","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=57735"},"modified":"2024-10-31T11:59:42","modified_gmt":"2024-10-31T07:59:42","slug":"arab-brands-sole-dxb-2024","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/arab-brands-sole-dxb-2024\/","title":{"rendered":"The Noise-Making Arab Brands Coming To Sole DXB This Year"},"content":{"rendered":"<figure id=\"attachment_57752\" aria-describedby=\"caption-attachment-57752\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57752 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/SOLE-DXB-24.jpg\" alt=\"SOLE DXB 24\" width=\"1080\" height=\"1350\" \/><figcaption id=\"caption-attachment-57752\" class=\"wp-caption-text\">Photo: @soledxb Instagram<\/figcaption><\/figure>\n<p>If exploring the intersection of hip-hop culture\u2014with high-energy beats, immaculate streetwear, and a globally magnetic vibe\u2014sounds up your alley, then the latest edition of Sole DXB 2024 is an unmissable experience.<\/p>\n<p>Featuring world-charting artists, culinary hotspots and the coolest beauty spaces in Dubai, this melting pot of youth culture captures the city\u2019s boundless creative energy and extends it beyond the region. Adding to this artistic exploration are Arab-born and bred fashion brands that have taken center stage in this year\u2019s lineup.<\/p>\n<p>The festival showcases an array of vibrant streetwear pieces, sleek contemporary minimalist designs, and dopamine-inducing accessories. This cultural pioneer\u2019s platform elevates regional brands that are paving new paths in the expansive creative realm.<\/p>\n<h3>Sure, Ok<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-57747 size-medium\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/sure-ok-ok-sure-3-e1730323744206-240x300.jpg\" alt=\"sole dxb\" width=\"240\" height=\"300\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/sure-ok-ok-sure-3-e1730323744206-240x300.jpg 240w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/sure-ok-ok-sure-3-e1730323744206-400x500.jpg 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/sure-ok-ok-sure-3-e1730323744206-155x194.jpg 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/sure-ok-ok-sure-3-e1730323744206-150x188.jpg 150w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/sure-ok-ok-sure-3-e1730323744206.jpg 749w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57748\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/soledxb-6-240x300.jpg\" alt=\"sole dxb\" width=\"240\" height=\"300\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/soledxb-6-240x300.jpg 240w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/soledxb-6-819x1024.jpg 819w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/soledxb-6-768x960.jpg 768w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/soledxb-6-1229x1536.jpg 1229w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/soledxb-6-400x500.jpg 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/soledxb-6-155x194.jpg 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/soledxb-6-150x187.jpg 150w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/soledxb-6.jpg 1350w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57749\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/soledxb-5-240x300.jpg\" alt=\"sole dxb\" width=\"240\" height=\"300\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/soledxb-5-240x300.jpg 240w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/soledxb-5-819x1024.jpg 819w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/soledxb-5-768x960.jpg 768w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/soledxb-5-400x500.jpg 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/soledxb-5-155x194.jpg 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/soledxb-5-150x188.jpg 150w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/soledxb-5.jpg 899w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-57751 size-medium\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/sure-ok-ok-sure-e1730323886196-238x300.jpg\" alt=\"sole dxb\" width=\"238\" height=\"300\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/sure-ok-ok-sure-e1730323886196-238x300.jpg 238w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/sure-ok-ok-sure-e1730323886196-155x195.jpg 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/sure-ok-ok-sure-e1730323886196-150x189.jpg 150w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/sure-ok-ok-sure-e1730323886196.jpg 263w\" sizes=\"(max-width: 238px) 100vw, 238px\" \/><\/p>\n<p>Long gone are the days where everyone wants a home that is just a medley of beige and neutrals. As youth across the region begin to reconnect with joys of maximalist styles, high energy pieces form fashion to furniture begin to gain momentum. Leaning into the new found love for vibrance, Dubai-based Zahra Khamissa launched Sure, Ok to showcase her unrivaled drive to create without constraints. From unconventional fruit glass skincare bottles, to bubbly ribbon hair decorations, Sole DXB will be the first to see the eclectic brands exclusive tote\u00a0 bags, alongside its vast arsenal of unreplicable handmade pieces.<\/p>\n<h3>CLAUDETTE<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57745\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-2-240x300.jpg\" alt=\"Sole DXB\" width=\"240\" height=\"300\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-2-240x300.jpg 240w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-2-819x1024.jpg 819w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-2-768x960.jpg 768w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-2-1229x1536.jpg 1229w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-2-400x500.jpg 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-2-155x194.jpg 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-2-150x188.jpg 150w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-2.jpg 1440w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57743\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-4-240x300.jpg\" alt=\"Sole DXB\" width=\"240\" height=\"300\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-4-240x300.jpg 240w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-4-819x1024.jpg 819w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-4-768x960.jpg 768w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-4-1229x1536.jpg 1229w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-4-400x500.jpg 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-4-155x194.jpg 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-4-150x188.jpg 150w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-4.jpg 1440w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57744\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-3-240x300.jpg\" alt=\"Sole DXB\" width=\"240\" height=\"300\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-3-240x300.jpg 240w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-3-819x1024.jpg 819w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-3-768x960.jpg 768w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-3-1229x1536.jpg 1229w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-3-400x500.jpg 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-3-155x194.jpg 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-3-150x188.jpg 150w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-3.jpg 1440w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57746\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-240x300.jpg\" alt=\"Sole DXB\" width=\"240\" height=\"300\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-240x300.jpg 240w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-819x1024.jpg 819w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-768x960.jpg 768w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-1229x1536.jpg 1229w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-400x500.jpg 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-155x194.jpg 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand-150x188.jpg 150w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/claudettethebrand.jpg 1440w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/p>\n<p>With pieces the seem to belong to some cartoon-like realm, Claudette is an adamantly playful brand that has flourishing in many corners of the world. From New York to Kuwait, this woman-led streetwear brand is now exploring the buzzing Dubai energy with its flamboyantly curious pieces. Adorned in cartoonish lettering, doodles and icons, indulge in a mosaic of upbeat graphic tees, striped shorts and more, at this wordly brand&#8217;s space at the electrify festival.<\/p>\n<h3>Qasimi<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-57736 size-medium\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/qasimi_official--240x300.jpg\" alt=\"SOLE DXB\" width=\"240\" height=\"300\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/qasimi_official--240x300.jpg 240w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/qasimi_official--819x1024.jpg 819w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/qasimi_official--768x960.jpg 768w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/qasimi_official--400x500.jpg 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/qasimi_official--155x194.jpg 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/qasimi_official--150x188.jpg 150w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/qasimi_official-.jpg 1120w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-57738 size-medium\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/463280066_512697941684696_7918597946825843545_n-242x300.jpg\" alt=\"SOLE DXB\" width=\"242\" height=\"300\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/463280066_512697941684696_7918597946825843545_n-242x300.jpg 242w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/463280066_512697941684696_7918597946825843545_n-826x1024.jpg 826w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/463280066_512697941684696_7918597946825843545_n-768x953.jpg 768w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/463280066_512697941684696_7918597946825843545_n-400x496.jpg 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/463280066_512697941684696_7918597946825843545_n-155x192.jpg 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/463280066_512697941684696_7918597946825843545_n-150x186.jpg 150w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/463280066_512697941684696_7918597946825843545_n.jpg 1161w\" sizes=\"(max-width: 242px) 100vw, 242px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-57742\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/qasimi_official-243x300.jpg\" alt=\"SOLE DXB\" width=\"243\" height=\"300\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/qasimi_official-243x300.jpg 243w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/qasimi_official-830x1024.jpg 830w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/qasimi_official-768x947.jpg 768w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/qasimi_official-1245x1536.jpg 1245w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/qasimi_official-400x493.jpg 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/qasimi_official-155x191.jpg 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/qasimi_official-150x185.jpg 150w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/qasimi_official.jpg 1440w\" sizes=\"(max-width: 243px) 100vw, 243px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-57737 size-medium\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/458405687_389972250580632_1725661308866529700_n-243x300.jpg\" alt=\"SOLE DXB\" width=\"243\" height=\"300\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/458405687_389972250580632_1725661308866529700_n-243x300.jpg 243w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/458405687_389972250580632_1725661308866529700_n-829x1024.jpg 829w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/458405687_389972250580632_1725661308866529700_n-768x948.jpg 768w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/458405687_389972250580632_1725661308866529700_n-1244x1536.jpg 1244w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/458405687_389972250580632_1725661308866529700_n-400x494.jpg 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/458405687_389972250580632_1725661308866529700_n-155x191.jpg 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/458405687_389972250580632_1725661308866529700_n-150x185.jpg 150w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/10\/458405687_389972250580632_1725661308866529700_n.jpg 1440w\" sizes=\"(max-width: 243px) 100vw, 243px\" \/><\/p>\n<p>If you&#8217;re on the hunt for moody elevated pieces that balance muted elegance with touches of rugged roughness, the London based Middle Eastern-owned Qasimi seem to be exploring uncharted territory within this orbit. From metallic wads of fabrics draping across the torso oversized asymmetric outerwear creating unique silhouettes, each piece in this contemporary ready to wear unisex label hold a tone of chic unapologetic attitude and unpolished sophistication.<\/p>\n","protected":false},"author":42696,"featured_media":57752,"template":"","format":"standard","categories":[260,36,65,5172,225,140,4116,35,5023,5031,4025],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Noise-Making Arab Brands Coming To Sole DXB 2024<\/title>\n<meta name=\"description\" content=\"From high energy streetwear to contemporary elevated RWT, the long awaited SOLE DXB returns Decemebr 2024 with an unrivaled fashion lineup.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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