{"id":56523,"date":"2024-09-30T23:28:28","date_gmt":"2024-09-30T13:28:28","guid":{"rendered":"https:\/\/icon.ink\/?post_type=articles&p=65088"},"modified":"2024-10-01T11:24:16","modified_gmt":"2024-10-01T07:24:16","slug":"denim-diva-beyonce-reiimagines-cowboy-couture-with-levis","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/denim-diva-beyonce-reiimagines-cowboy-couture-with-levis\/","title":{"rendered":"Denim Diva: Beyonc\u00e9 Is Truly In Her Cowboy Couture Era"},"content":{"rendered":"
\"\"
Courtesy of Levi’s<\/figcaption><\/figure>\n

We\u2019re still in Beyonc\u00e9’s cowboy era, now expressed in a new campaign with Levi\u2019s called “REIIMAGINE.”<\/p>\n

After a week of Instagram posts and billboards hinting at this powerhouse collaboration between the Houston superstar and the iconic denim brand, the first chapter of the campaign finally unfurls.<\/p>\n

Following the release of her beloved track \u201cLEVII\u2019S JEANS\u201d from the acclaimed album \u201cCOWBOY CARTER,\u201d this collaboration comes full circle to meld fashion and music.<\/p>\n

The campaign’s debut film<\/a>, which hit the internet today, draws direct inspiration from Levi’s\u00ae legendary 1985 \u201cLaunderette<\/a>\u201d ad \u2014 a cultural moment that reignited \u201cI Heard It Through the Grapevine\u201d on the charts. In this modern retelling, Beyonc\u00e9 takes center stage, striding confidently into a laundromat clad in head-to-toe Levi\u2019s, accessorised with a quintessential denim cowboy hat \u2014 an emblem of her Cowboy era. She pours a box of diamonds into the washing machine and casually strips down to white Levi\u2019s\u00ae undergarments, sitting stylishly as she awaits her laundry.<\/p>\n

<\/blockquote>\n

Serving as the soundtrack to the ad is \u2014 you guessed it \u2014 \u201cLEVII\u2019S JEANS<\/a>,\u201d a song Beyonc\u00e9 herself describes as capturing the essence of Americana. \u201cMy song \u2018LEVII\u2019S JEANS\u2019 celebrates what I believe is the ultimate Americana uniform \u2014 something we all wear with pride,\u201d she says.<\/p>\n

Beyonc\u00e9 adds, \u201cI am honoured to work with Levi\u2019s\u00ae to create quintessential American iconography. Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me. I look forward to exploring innovative ways for our visions to align in empowering women and honoring their strength.\u201d<\/p>\n

\"\"
Courtesy of Levi’s<\/figcaption><\/figure>\n

 <\/p>\n","protected":false},"author":31739,"featured_media":56524,"template":"","format":"standard","categories":[7142,65,35],"yoast_head":"\nDenim Diva: Beyonc\u00e9 Is Truly In Her Cowboy Couture Era<\/title>\n<meta name=\"description\" content=\"We\u2019re still in Beyonc\u00e9's cowboy era, now expressed in a new campaign with Levi\u2019s called "REIIMAGINE."\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/denim-diva-beyonce-reiimagines-cowboy-couture-with-levis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Denim Diva: Beyonc\u00e9 Is Truly In Her Cowboy Couture Era\" \/>\n<meta property=\"og:description\" content=\"We\u2019re still in Beyonc\u00e9's cowboy era, now expressed in a new campaign with Levi\u2019s called "REIIMAGINE."\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/me\/articles\/denim-diva-beyonce-reiimagines-cowboy-couture-with-levis\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia Middle East\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T07:24:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/09\/Live-in-Levis-x-Beyonce\u0301-1-e1727747400515.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1153\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/denim-diva-beyonce-reiimagines-cowboy-couture-with-levis\/\",\"url\":\"https:\/\/graziamagazine.com\/me\/articles\/denim-diva-beyonce-reiimagines-cowboy-couture-with-levis\/\",\"name\":\"Denim Diva: Beyonc\u00e9 Is Truly In Her Cowboy Couture Era\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\"},\"datePublished\":\"2024-09-30T13:28:28+00:00\",\"dateModified\":\"2024-10-01T07:24:16+00:00\",\"description\":\"We\u2019re still in Beyonc\u00e9's cowboy era, now expressed in a new campaign with Levi\u2019s called \\\"REIIMAGINE.\\\"\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/denim-diva-beyonce-reiimagines-cowboy-couture-with-levis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/me\/articles\/denim-diva-beyonce-reiimagines-cowboy-couture-with-levis\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/denim-diva-beyonce-reiimagines-cowboy-couture-with-levis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/me\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Denim Diva: Beyonc\u00e9 Is Truly In Her Cowboy Couture Era\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\",\"url\":\"https:\/\/graziamagazine.com\/me\/\",\"name\":\"Grazia Middle East\",\"description\":\"Grazia's Middle East Site\",\"alternateName\":\"Grazia ME\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/me\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Denim Diva: Beyonc\u00e9 Is Truly In Her Cowboy Couture Era","description":"We\u2019re still in Beyonc\u00e9's cowboy era, now expressed in a new campaign with Levi\u2019s called \"REIIMAGINE.\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/me\/articles\/denim-diva-beyonce-reiimagines-cowboy-couture-with-levis\/","og_locale":"en_US","og_type":"article","og_title":"Denim Diva: Beyonc\u00e9 Is Truly In Her Cowboy Couture Era","og_description":"We\u2019re still in Beyonc\u00e9's cowboy era, now expressed in a new campaign with Levi\u2019s called \"REIIMAGINE.\"","og_url":"https:\/\/graziamagazine.com\/me\/articles\/denim-diva-beyonce-reiimagines-cowboy-couture-with-levis\/","og_site_name":"Grazia Middle East","article_modified_time":"2024-10-01T07:24:16+00:00","og_image":[{"width":2048,"height":1153,"url":"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/09\/Live-in-Levis-x-Beyonce\u0301-1-e1727747400515.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/me\/articles\/denim-diva-beyonce-reiimagines-cowboy-couture-with-levis\/","url":"https:\/\/graziamagazine.com\/me\/articles\/denim-diva-beyonce-reiimagines-cowboy-couture-with-levis\/","name":"Denim Diva: Beyonc\u00e9 Is Truly In Her Cowboy Couture Era","isPartOf":{"@id":"https:\/\/graziamagazine.com\/me\/#website"},"datePublished":"2024-09-30T13:28:28+00:00","dateModified":"2024-10-01T07:24:16+00:00","description":"We\u2019re still in Beyonc\u00e9's cowboy era, now expressed in a new campaign with Levi\u2019s called \"REIIMAGINE.\"","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/me\/articles\/denim-diva-beyonce-reiimagines-cowboy-couture-with-levis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/me\/articles\/denim-diva-beyonce-reiimagines-cowboy-couture-with-levis\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/me\/articles\/denim-diva-beyonce-reiimagines-cowboy-couture-with-levis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/me\/"},{"@type":"ListItem","position":2,"name":"Denim Diva: Beyonc\u00e9 Is Truly In Her Cowboy Couture Era"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/me\/#website","url":"https:\/\/graziamagazine.com\/me\/","name":"Grazia Middle East","description":"Grazia's Middle East Site","alternateName":"Grazia ME","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/me\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia Middle East","distributor_original_site_url":"https:\/\/graziamagazine.com\/me","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles\/56523"}],"collection":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/users\/31739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media\/56524"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media?parent=56523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/categories?post=56523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}