{"id":55856,"date":"2024-09-02T12:44:26","date_gmt":"2024-09-02T08:44:26","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=257680"},"modified":"2024-09-02T12:44:26","modified_gmt":"2024-09-02T08:44:26","slug":"rihanna-dior-jadore-fragrance-campaign","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/rihanna-dior-jadore-fragrance-campaign\/","title":{"rendered":"Rihanna Shines Bright Like A Diamond In New J\u2019adore Dior Campaign"},"content":{"rendered":"
\"rihanna-dior-jadore-campaign-steven-klein\"
Rihanna by Steven Klein for Dior J\u2019adore<\/figcaption><\/figure>\n

Rihanna has officially been inaugurated as the face of Dior J\u2019adore, marking a bold new chapter with the singer fronting her first campaign for the legendary fragrance.<\/p>\n

The freshly dropped teaser picks up from a glamorous outing, depicting Rihanna stepping through the gilded gates of the Palace of Versailles in the same coordinating black set she wore to the Dior Haute Couture Spring\/Summer 2024<\/a> show earlier this year in January. As she tosses aside her purse, she steps into something a little more comfortable as a smooth rendition of her hit song, \u2018Love on the Brain\u2019, plays. Dripping in diamonds, the Fenty Beauty<\/a> founder fastens herself up in a bejewelled strapless gown, chiffon cape and, in true J\u2019adore fashion, a layered choker necklace that references the fragrance\u2019s iconic bottle top.<\/p>\n

As the camera pans from her looking over the site\u2019s expansive gardens, the scene subtly nods to its original campaigns, when she suddenly emerges, treading water on the Grand Canal and whispering the campaign\u2019s tagline: \u201cYour dreams, make them real.\u201d<\/p>\n

Taking over the reins from Charlize Theron<\/a>, who served as the iconic gilded goddess for two decades, the beauty mogul will star in the new campaign, shot by Steven Klein and to be revealed on September 1. She joins a stellar lineup of Natalie Portman,\u00a0<\/a>Jenna Ortega,<\/a><\/span>\u00a0and\u00a0Jennifer Lawrence<\/a>\u00a0as faces of Parfums Christian Dior. According to\u00a0WWD<\/em><\/a>, Theron will remain within the French luxury house family as an ambassador for\u00a0skincare<\/a>\u00a0and jewellery.<\/p>\n

\"\"
Dior J\u2019adore l\u2019Or, $310 for 50ml SHOP NOW<\/strong><\/a><\/span><\/figcaption><\/figure>\n

\u201cThe scent that I have known and loved for so long means so much to women,\u201d said Rihanna in a brand statement shared with\u00a0WWD<\/em>. \u201cI am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.\u201d<\/p>\n

\u201cParfums Christian Dior is truly delighted to welcome icon Rihanna, whose wide-ranging talents, remarkable beauty and universal appeal now embody the world of J\u2019adore,\u201d read Dior\u2019s Instagram announcement.<\/p>\n

Watch Rihanna\u2019s first J\u2019adore Dior campaign below.<\/em><\/p>\n