{"id":55406,"date":"2024-08-12T14:00:24","date_gmt":"2024-08-12T10:00:24","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=257102"},"modified":"2024-08-12T14:17:32","modified_gmt":"2024-08-12T10:17:32","slug":"it-ends-with-us-drama-explained","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/it-ends-with-us-drama-explained\/","title":{"rendered":"It Ends With Us: Everything We Know About The Rumoured Feud Between Blake Lively & Justin Baldoni"},"content":{"rendered":"
\"Blake-Lively\"
Blake Lively at the “It Ends With Us” New York Premiere at AMC Lincoln Square Theater on August 06, 2024 in New York City. (Photo by John Nacion\/Variety via Getty Images)<\/figcaption><\/figure>\n

The film adaptation of Colleen Hoover\u2019s <\/span>New York Times<\/span><\/i> best-selling novel, <\/span>It Ends With Us,<\/span><\/i> opened in cinemas on August 8 after a strung-out press tour decorated with a suite of floral-themed ensembles<\/a>, pop-up bouquets and a surprise junket crash appearance from Ryan Reynolds<\/a> during a cast interview.\u00a0<\/span><\/p>\n

Despite early box-office predictions signalling commercial acclaim for the film, the Blake Lively-helmed production has faced unwonted controversy surrounding speculated cast drama. <\/span><\/p>\n

Similar to the on-set drama that marred the release of Olivia Wilde\u2019s sophomore directorial offering <\/span>Don\u2019t Worry Darling<\/span><\/i>, <\/span>It Ends With Us <\/span><\/i>has ended up in the crossfire of TikTok fan theories and a negative press cycle after early reports of a rift between Lively and the film\u2019s director and lead, Justin Baldoni (Ryle Kincaid), emerged late into the promotional run.\u00a0<\/span><\/p>\n

Is there a feud? Or is this merely the case of excellent marketing to drum up intrigue for the project? With Hoover\u2019s 2016 romance novel selling over a million copies and translated into 20 languages, the latter is difficult to believe given the already-established fanbase. So, as Lively\u2019s best friend Taylor Swift would say, what is being entered into evidence to support the rumours of a feud?<\/span><\/p>\n

\"blake-lively\"
LONDON, ENGLAND – AUGUST 08: Blake Lively attends the “It Ends With Us” UK Gala Screening at Odeon Luxe Leicester Square on August 08, 2024 in London, England. (Photo by Jeff Spicer\/Getty Images for Sony Pictures)<\/figcaption><\/figure>\n

The Rumours Surrounding The <\/b>It Ends With Us <\/i><\/b>Feud, Explained.<\/b><\/h3>\n

With initial hypothesising appearing on TikTok in the hours after the film\u2019s New York premiere on August 6, we should preface that neither Lively nor Baldoni have officially addressed the gossip as of yet. Yet, only a week into the film’s release and a projected USD $23 million grossed in the opening weekend, it seems that this story is only just starting.<\/span><\/p>\n

So far, the only elements fans can point out to corroborate their assumption of a feud is the fact Baldoni has been questionably absent during the press tour, the cast\u2019s collective unfollowing of him on Instagram despite him still following them and the lack of overall interaction between him and his co-stars. Baldoni did not appear in a single picture at the Manhattan opening with the film\u2019s principals, including Jenny Slate (Allysa), Brandon Sklenar (Atlas Corrigan) or Isabela Ferrer (Young Lily Bloom).\u00a0<\/span><\/p>\n

\"Justin-Baldoni\"
NEW YORK, NEW YORK – AUGUST 06: Justin Baldoni at the world premiere of IT ENDS WITH US, in theaters August 9 from Columbia Pictures, at AMC Lincoln Square on August 06, 2024 in New York City. (Photo by Eric Charbonneau\/Getty Images for Sony Pictures)<\/figcaption><\/figure>\n

Adding further contention are new insights from trade publications verifying reports of a fractured relationship. As per <\/span>The Hollywood Reporter<\/span><\/i><\/a>, which published initial findings after speaking with anonymous insiders who worked on the production, a rift between Lively and Baldoni began \u201cin the post production process, wherein two different cuts of the movie emerged.\u201d<\/span><\/p>\n

The Blake Brown Beauty founder<\/a>, who also served as a producer, was said to have \u201ca strong say in the film\u2019s creative direction\u201d. According to multiple sources speaking to the publication, Lively\u2019s sway extended to \u201chaving the power to make her own version of the movie\u201d, which she tapped the editor of <\/span>Deadpool & Wolverine <\/span><\/i>and her directed music video for Swift\u2019s \u201cI Bet You Think About Me\u201d for.\u00a0<\/span><\/p>\n

It\u2019s not yet clear how much of Lively\u2019s \u201cversion\u201d went into the final edit of the film, though both Lively and Baldoni were said to be across the cut that made it to the silver screens.<\/span><\/p>\n

Another source of friction could be believed to stem from Reynold\u2019s involvement in the production. Lively revealed that she and her husband rewrote chunks of dialogue from the critical rooftop scene where she and Baldoni\u2019s characters first meet.<\/span><\/p>\n

\"It-Ends-With-Us-Feud\"
It Ends With Us. <\/em>Credit: Sony<\/figcaption><\/figure>\n

\u201cThe iconic rooftop scene, my husband actually wrote it,\u201d Lively said in an interview with E!<\/em> at the East Coast event. Lively added that the screenwriter Christy Hall wasn\u2019t even aware of it initially and that nobody knew that except for the interviewer. \u201cWe help each other,\u201d she added. \u201cHe works on everything I do. I work on everything he does. So his wins, his celebrations are mine, and mine are his.\u201d<\/span><\/p>\n

Hall responded positively to Reynold\u2019s rewrites, explaining to <\/span>People: <\/span><\/i>\u201cWhen I saw a cut I was like, \u2018Oh, that\u2019s cute. That must have been a cute improvised thing.\u2019 So if I\u2019m being told that Ryan wrote that, then great, how wonderful.\u201d<\/span><\/p>\n

Baldoni previously praised Lively to <\/span>Entertainment Weekly<\/span><\/i> following the film\u2019s premiere. \u201cBlake was involved in every aspect of the film once she came onto the project, from scenes and dialogue until the end, until now,\u201d he said. \u201cShe\u2019s been involved in all of it, and she\u2019s been a powerhouse of a creative and a wonderful collaborator.\u201d<\/span><\/p>\n

\"It-Ends-With-Us-Drama\"
It Ends With Us<\/em>. Credit: Sony<\/figcaption><\/figure>\n

What Is <\/b>It Ends With Us About?<\/i><\/b>\u00a0<\/b><\/h3>\n

It Ends With Us <\/span><\/i>follows Lively\u2019s protagonist Lily Bloom as she attempts to begin a new life in Boston after a difficult childhood. After opening her \u201cdream\u201d flower shop, she unexpectedly befriends and slowly falls in love with Ryle Kincaid (Baldoni). With their romance in full bloom, a shift in behaviour prompts Lily to reconsider her future with Ryle, especially after witnessing the effects of a violent relationship while growing up. Once Lily\u2019s childhood love Atlas (Sklenar) re-enters her life, Lily is forced to face the cycle of abuse first-hand and make an impossible future for her future\u2014should she end it or not?<\/span><\/p>\n

Hoover published a sequel, <\/span>It Starts With Us<\/span><\/i>, in 2022. Nothing has been confirmed about a potential follow-up, with neither Lively nor Baldoni attached to the highly-anticipated project.\u00a0\u00a0<\/span><\/p>\n

\"It-Ends-With-Us-Drama\"
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