{"id":51293,"date":"2024-05-01T09:53:03","date_gmt":"2024-04-30T23:53:03","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=248210"},"modified":"2024-05-01T11:34:29","modified_gmt":"2024-05-01T07:34:29","slug":"bella-hadid-orebella","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/bella-hadid-orebella\/","title":{"rendered":"Ciao, \u00d4rebella: Bella Hadid’s Beauty Brand Has Arrived"},"content":{"rendered":"
\"Bella
Bella Hadid is launching \u00d4rebella. Pictured: The 2022 Met Gala Celebrating “In America: An Anthology of Fashion” at The Metropolitan Museum of Art on May 02, 2022 in New York City. (Photo by Dimitrios Kambouris\/Getty Images for The Met Museum\/Vogue)<\/figcaption><\/figure>\n

It’s already shaping up to be a year where celebrity brands are only on the up and up. We had the announcement of Beyonc\u00e9<\/a>\u2019s new haircare line, C\u00e9cred<\/a>, and the return of Kim Kardashian’s makeup<\/a> line, and now Bella Hadid has confirmed that the allusive brand\u2014called \u00d4rebella\u2014that she’s been teasing is also set to dominate the beauty space.<\/p>\n

The model first peaked our attention in 2022 when she filed a trademark for a business called \u00d4rebella. Having quietly worked on it throughout the pandemic until now, she hinted that something was in the works to her followers with a selfie at Ulta’s headquarters in early February, suggesting the brand will be stocked at the major beauty chain.<\/p>\n

Then, in an Instagram post<\/a> and an official page drop, Hadid<\/a> revealed that \u00d4rebella was officially on the way.<\/p>\n

“My passion. My baby,” she captioned a clip of her face cast with a kaleidoscope of projections, followed by the brand’s tagline, “Reveal your alchemy.”<\/p>\n

Here’s what we know.<\/p>\n

What is \u00d4rebella?<\/strong><\/h2>\n
\"bella-hadid-kin\"
LAS VEGAS, NEVADA – MARCH 18: Bella Hadid attends the grand opening of Stanton Social Prime at Caesars Palace on March 18, 2023 in Las Vegas, Nevada. (Photo by Denise Truscello\/Getty Images for Caesars Entertainment)<\/figcaption><\/figure>\n

Until recently, the 27-year-old had shared very little about the project\u2014her trademark extending to fragrances, scented lotions, oils for the body and face, fragrant shampoos, conditioners, styling creams, air fragrance reed diffusers, and incense, only slightly narrowing down the possibilities.<\/p>\n

But as of May 1st, Hadid has officially revealed \u00d4rebella’s first offering of essential oil-infused perfumes, which feels on-brand with Hadid’s holistic lifestyle<\/a>. In fact, it would tie in nicely with her other business venture\u2014she’s also a partner for Kin Euphorics<\/a>, a non-alcoholic beverage line infused with adaptogens and nootropics.<\/p>\n

In an interview, she revealed how concocting various elixirs stemmed from a lockdown hobby.<\/p>\n

\u201cI never thought I\u2019d put out a product,\u201d Hadid told Glamour<\/em><\/a>. \u201cThere are so many out in the world, but it felt really kismet a couple of years ago. We already make a lot of lavender oil on our farm, and I would get glycerin and different weird essential oils from our little health food store. I would make things, and they would smell really unique. If I wanted to add a little spiciness, I would add ginger and peppercorn; then I would add a little bit of lemon… all of a sudden, I\u2019m deep into this whole cycle of making all of these really interesting scents.\u201d<\/p>\n

\"orebella-fragrances\"
Orebella fragrances via Instagram.com\/orebella<\/a><\/figcaption><\/figure>\n

Initially launching with three alcohol-free perfumes\u2014Window2Soul, Salted Muse, and Blooming Fire\u2014the first drop of scents includes ingredients like camellia, almond, olive, and shea.<\/p>\n

In the same interview, she acknowledged the bevy of celebrity beauty brands currently on the market but affirmed that this project is something she stands by after constantly being complimented on her homemade concoctions. The idea to build it into a business was decided “in the middle of the night” when the name ‘Orebella’ came to her. And unlike some after pleading her case to investors, she managed to get it off the ground.<\/p>\n

“At one point, I was just like, \u2018I can\u2019t keep this to myself anymore,\u2019\u201d she said. “I do feel like I can make this something really big that people will be excited about and not [feel] like there\u2019s just another something on the market as a money grab. This is just genuinely something after so many years that I was like, \u2018I feel this is important to share.\u2019\u201d<\/p>\n

\"bella-hadid-orebella\"
Bella Hadid via Instagram.com\/orebella<\/a><\/figcaption><\/figure>\n

When will \u00d4rebella be released?<\/strong><\/h2>\n

As announced on her socials, Hadid’s beauty venture will be available from May 2, 2024.<\/p>\n

The model encouraged her followers to sign up to \u00d4rebella’s website<\/a> ahead of the drop to get access to the collection and an exclusive launch gift.<\/p>\n","protected":false},"author":42672,"featured_media":51294,"template":"","format":"standard","categories":[47,35],"yoast_head":"\n\u00d4rebella: Everything We Know About Bella Hadid's Fragrances<\/title>\n<meta name=\"description\" content=\"\u00d4rebella has been teased by Bella Hadid as her latest venture. 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