{"id":49414,"date":"2024-03-15T09:16:26","date_gmt":"2024-03-14T22:16:26","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=249864"},"modified":"2024-03-15T09:32:21","modified_gmt":"2024-03-15T05:32:21","slug":"meghan-markle-american-riviera-orchard","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/meghan-markle-american-riviera-orchard\/","title":{"rendered":"Double Tap: Everything To Know About Meghan Markle\u2019s Return To Instagram & New Lifestyle Brand"},"content":{"rendered":"
\"Meghan
NEW YORK, NY – MAY 16: Meghan Markle, Duchess of Sussex is seen on May 16, 2023 in NEW YORK, New York. (Photo by MEGA\/GC Images)<\/figcaption><\/figure>\n

In the vein of the Duchess of Sussex\u2019s preferred millennial tone of voice: Meghan Markle has done a thing. The activity in question? Hard launching her return to Instagram<\/a> and introducing her latest lifestyle brand, American Riviera Orchard.<\/p>\n

While Buckingham Palace finds itself in the centre of a social media firestorm over some poorly photoshopped photos<\/a> and a \u201cmissing\u201d Princess of Wales<\/a>, the Duchess of Sussex has surreptitiously chosen the perfect moment<\/a> to pique public interest. Within hours of hard launching to the grid, Meghan\u2019s new venture garnered over 200,000 followers, though there is little intel to glean about what the project actually is.<\/p>\n

Indeed, the sparse account only boasts the caption \u201cby Meghan, The Duchess of Sussex\u2063\u2063\u2063, Established 2024\u2063\u2063\u2063\u201d and the logo, a nouveau rendition of a royal crest and the brand name designed with classical calligraphy typography posted over nine photos. An Instagram story posted to the tune of Nancy Wilson\u2019s \u201cI Wish You Love\u201d reveals more about the creative direction the brand will be taking.<\/p>\n

In a video shot in the manner of a Super 8 film, the Suits alumni can be seen adjusting flowers in a vase, mixing ingredients in her stoned Spanish-style kitchen and walking down an entryway in a bustle-esque gown. Meghan has clearly been cooking this up for a while.<\/p>\n

Ahead, everything to know about American Riviera Orchard.<\/p>\n

\"American-Riviera-Orchard\"
Meghan Markle has launched a new lifestyle brand, American Riviera Orchard. Credit: Instagram\/@americanrivieraorchard<\/a><\/figcaption><\/figure>\n

What is American Riviera Orchard, Meghan Markle\u2019s new brand?<\/h2>\n

According to reports, American Riviera Orchard is set to be an extension of Meghan\u2019s now-defunct blog The Tig. (For the Gen-Z amongst us, this was Meghan\u2019s editorial platform named after her favourite wine, Tignanello.)<\/p>\n

As per an insider with intel, American Riviera Orchard \u201cwill focus on home, garden, food and general lifestyle wares,\u201d hinting that the former senior royal will be launching a range of physical products designed for the household. If a trademark filing obtained by Page Six is to be believed, the collection will involve \u201chome goods including edible treats like jellies, jams and spreads and tableware staples such as cutlery, table linens and drinkware.\u201d \u201cCookbooks are also covered in the filing,\u201d the publication reported.<\/p>\n

American Riviera Orchard also firmly cements Meghan\u2019s locality in Montecito<\/a>, with the name \u2018American Riviera\u2019 in reference to the colloquial nickname given to Santa Barbara for its European-inspired vantage.<\/p>\n

Meghan is seemingly leaning in a direction inspired by Nancy Meyer\u2019s body of work, with the coastal grandmother aesthetic reaching its final form in her range of chic, Duchess-approved homewares. Because who wouldn\u2019t want a kitchen like Halle Parker\u2019s from The Parent Trap?<\/em><\/p>\n

By the time this article went to publish, the following count had already jumped by 20,000, so before any naysayers<\/a> dub this as a business failure, it\u2019s clear Meghan is attuned to what her tapped-in audience wants from her. A new venture, a new podcast<\/a>, a new state of mind<\/a>. Meghan 2.0 is here.<\/p>\n

\"\"
VANCOUVER, CANADA – FEBRUARY 16: Meghan Markle attends the Invictus Games One Year To Go Winter Training Camp at Hillcrest Community Centre on February 16, 2024 in Vancouver, Canada. (Photo by Karwai Tang\/WireImage)<\/figcaption><\/figure>\n","protected":false},"author":42674,"featured_media":49415,"template":"","format":"standard","categories":[36,35],"yoast_head":"\nAmerican Riviera Orchard: What To Know About Meghan Markle's Brand<\/title>\n<meta name=\"description\" content=\"Meghan Markle has launched a new lifestyle brand called 'American Riviera Orchard'. 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