{"id":49254,"date":"2024-03-21T09:08:45","date_gmt":"2024-03-21T05:08:45","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=49254"},"modified":"2024-03-21T17:30:41","modified_gmt":"2024-03-21T13:30:41","slug":"farah-assaad-lacoste-ramadan-2024","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/farah-assaad-lacoste-ramadan-2024\/","title":{"rendered":"Video: Kuwaiti Creative Farah Assaad On Breaking Fashion Rules & Being Part Of Lacoste’s New Ramadan Campaign"},"content":{"rendered":"

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Farah Assaad is a triple threat. The certified editorial stylist, art director, and business owner hails from Kuwait, and is taking over the Arab region one creative project at a time.<\/p>\n

Whether in front or behind the camera, the 29-year-old visionary is pushing boundaries with her unique fashion sense and keen eye for design. Her creative process is simple: Take a step back, observe, and let the ideas start to flow, but her drive to innovate is an ongoing ambition. “As a creative person, I get inspired by looking back at previous work that I’ve done and just trying to surpass it. I always love to be better, do better, and break more barriers and boundaries,” she tells GRAZIA.<\/p>\n

Another one of her passions? Championing diversity, inclusivity, and creative talents from around the Gulf, which is an integral part in the way she runs her business, boutique advertising agency, ByFarahForReal.<\/p>\n

Most recently, she brought these values to life by partnering with Lacoste<\/a> on their latest Ramadan campaign – an experience she holds close to her heart for the special message it embodies in its visuals and concept.<\/p>\n

And while we might still be in the first quarter of the year, Farah reveals she has a slew projects in the pipeline for 2024, but with the Holy Month upon us, she’s looking forward to retreating inward, pausing and re-centring on what’s truly important.<\/p>\n

Ahead of this sabbatical, amidst her usually fast-paced life and jam-packed schedule, GRAZIA caught up with the Kuwaiti-based talent to chat about creativity, fashion, her latest projects, and more.<\/p>\n

ON HER LACOSTE CAMPAIGN<\/strong><\/h3>\n

Titled \u201cDo You Speak Lacoste\u201d, the luxury fashion brand\u2019s latest campaign aims to forge connection between diverse cultures during the month of Ramadan. Featuring four homegrown talents from Dubai, Kuwait and Qatar, Farah says getting to meet and learn from exceptional individuals who excel in their fields is something she\u2019ll always cherish on her journey with the brand.<\/p>\n

\u201cThis campaign was amazing,\u201d she recalls. \u201cI love the fact that it brought in diversity and it was super inspiring to me to meet such amazing people from around the Gulf. Inclusivity and diversity are things that I personally align with in my daily life, and honestly, Lacoste is an iconic brand so it was a pleasure to be a part of this campaign.\u201d<\/p>\n

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A post shared by FARAH ASSAAD | \u0641\u0631\u062d \u0623\u0633\u0639\u062f (@farahforeall)<\/a><\/p>\n<\/div>\n<\/blockquote>\n