{"id":48139,"date":"2024-02-16T10:27:20","date_gmt":"2024-02-16T06:27:20","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=48139"},"modified":"2024-02-16T12:22:54","modified_gmt":"2024-02-16T08:22:54","slug":"exclusive-olivia-von-halle-on-being-gigi-hadid-favourite-brand","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/exclusive-olivia-von-halle-on-being-gigi-hadid-favourite-brand\/","title":{"rendered":"&#8220;A Land Of Opportunity&#8221;: Celebrity-Loved Designer Olivia Von Halle On Her Further Expansion Into The UAE"},"content":{"rendered":"<figure id=\"attachment_48164\" aria-describedby=\"caption-attachment-48164\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-48164 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE.jpg\" alt=\"OLIVIA von HALLE\" width=\"1200\" height=\"1636\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE.jpg 1200w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-220x300.jpg 220w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-751x1024.jpg 751w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-768x1047.jpg 768w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-1127x1536.jpg 1127w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-400x545.jpg 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-155x211.jpg 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-150x205.jpg 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-48164\" class=\"wp-caption-text\">Photo: Supplied<\/figcaption><\/figure>\n<p>The rejection of formal wear is evident in our culture. Swapping out ultra skinny high-waisted denim for low rise baggy jeans was only the beginning.<\/p>\n<p>Olivia Von Halle is somewhat of a pioneer in the realm of comfort-first luxury. First to the scene, she creates silk masterpiece pyjamas that can be worn to meetings and to bed.<\/p>\n<p>With the approval from practically every A-lister under the sun \u2013 Zendaya, Oprah and Bella Hadid included \u2013 the deluxe loungewear brand is expanding its presence in the UAE and GCC.<\/p>\n<p>Available now at Bloomingdale&#8217;s, GRAZIA got a chance to sit down with the British socialite and talk through her Middle East entrance. Touching on unrestrictive luxury and what constant celebs interaction translate to, we bring you a candid conversation with Olivia Von Halle herself.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@grazia_me\/video\/7336096048261172487\" data-video-id=\"7336096048261172487\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a href=\"https:\/\/www.tiktok.com\/@grazia_me?refer=embed\"target=\"_blank\" title=\"@grazia_me\"  target=\"_blank\">@grazia_me<\/a> <\/p>\n<p>Loved by @gigihadid, @Bella Hadid and more, designer @Olivia von Halle talks luxury loungerwear\u2728   <a href=\"https:\/\/www.tiktok.com\/tag\/graziame?refer=embed\"title=\"graziame\" target=\"_blank\"  target=\"_blank\">#GraziaME<\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/dubai?refer=embed\"title=\"dubai\" target=\"_blank\"  target=\"_blank\">#Dubai<\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/luxury?refer=embed\"title=\"luxury\" target=\"_blank\"  target=\"_blank\">#Luxury<\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/fashion?refer=embed\"title=\"fashion\" target=\"_blank\"  target=\"_blank\">#Fashion<\/a> <\/p>\n<p> <a href=\"https:\/\/www.tiktok.com\/music\/Chill-and-gentle-lo-fi10-minutes-1455687-7247207913034614785?refer=embed\"target=\"_blank\" title=\"\u266c Chill and gentle lo-fi\/10 minutes(1455687) - nightbird_bgm\"  target=\"_blank\">\u266c Chill and gentle lo-fi\/10 minutes(1455687) &#8211; nightbird_bgm<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>Comfort &amp; Luxury<\/h3>\n<figure id=\"attachment_48167\" aria-describedby=\"caption-attachment-48167\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-48167 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-3.png\" alt=\"OLIVIA von HALLE \" width=\"1080\" height=\"1350\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-3.png 1080w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-3-240x300.png 240w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-3-819x1024.png 819w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-3-768x960.png 768w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-3-400x500.png 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-3-155x194.png 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-3-150x188.png 150w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-48167\" class=\"wp-caption-text\">Photo: Supplied<\/figcaption><\/figure>\n<p>From silk pyjamas to slip dresses, each Olivia Von Halle piece radiates a refined delicate elegance of its own.<\/p>\n<p>Challenging the rules of formality, this deluxe sleepwear brand begs the question: why is glamour only reserved for our out-of-the-home endeavours? Why can&#8217;t we float around our personal spaces adorned in heavenly fabrics and luxurious silks?<\/p>\n<p>&#8220;There&#8217;s something amazing about the transformational power of beautiful loungewear,&#8221; Olivia explains. &#8220;You can come home, after wearing something that&#8217;s quite constrictive, take that off and put on something beautiful, soft and silky.&#8221;<\/p>\n<p>From intricate <a href=\"https:\/\/us.oliviavonhalle.com\/products\/bella-blue-floral-silk-camisole-set\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">floral satin<\/a> sets to <a href=\"https:\/\/us.oliviavonhalle.com\/products\/greta-shell-pink-sandwashed-silk-halter-neck-dress\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">floor-length halter nightdresses,<\/a>\u00a0Olivia Von Halle&#8217;s pieces seem to blend sophisticated evening wear with traditional loungewear. Elevating your homely attire to refined meticulously crafted pieces, you indulge in a sense of luxury, that only belongs to you.<\/p>\n<p>&#8220;I think women want to step into something beautiful and glamorous, but also comfortable,&#8221; she explains. And each season she&#8217;s released reimagines that interaction with creativity and rebellion.<\/p>\n<h3>Dubai&#8217;s Impact<\/h3>\n<figure id=\"attachment_48165\" aria-describedby=\"caption-attachment-48165\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-48165 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-4.png\" alt=\"OLIVIA von HALLE\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-4.png 1080w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-4-240x300.png 240w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-4-819x1024.png 819w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-4-768x960.png 768w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-4-400x500.png 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-4-155x194.png 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-4-150x188.png 150w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-48165\" class=\"wp-caption-text\">Photo: Supplied<\/figcaption><\/figure>\n<p>Born and raised in the UK, Olivia has managed to explore many pockets of the world. And while her travelling scope has come to a slower speed, with her family and brand grounding her to London,<a href=\"https:\/\/graziamagazine.com\/me\/articles\/olivia-von-halle-pyjama-fashion\/\" target=\"_blank\" rel=\"noopener\"> Dubai remains a city that keeps pulling her back<\/a>.<\/p>\n<p>&#8220;It feels like a land of opportunity,&#8221; she smiles, as her newest collection whirls around her at <a href=\"https:\/\/bloomingdales.ae\/olivia-von-halle-womens-clothing-sleepwear-lingerie\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">Dubai Mall&#8217;s Bloomingdale&#8217;s<\/a>. &#8220;I lived in Shanghai in 2008, and I feel the same sense of possibility here,&#8221; she continues. From Harrods to Selfridges to Net-A-Porter, the Olivia Von Halle collections have reached most corners of the world. And yet, the in-person arrival of her masterful silk ensembles gives Dubai shoppers an entirely different feel.<\/p>\n<p>From the inspiring colour palettes to gloss-like silk, to actually touch, feel and twirl in these pieces in-store, gives Dubai shoppers a different gateway to the world of deluxe sleepwear. One that online-shopping hasn&#8217;t quite mastered yet.<\/p>\n<p>And being engulfed in luxury and beauty is something that comes quickly to the Middle Eastern women. &#8220;One of the things I love about Dubai women is how glamorous they are,&#8221; she says. &#8220;It&#8217;s incredible. I find them so inspiring, so beautiful. And the pieces that we make speak to that glamour.&#8221;<\/p>\n<p>Whether you&#8217;re sipping gin and tonics from your high-rise apartment, or want to emulate the allure of Coco Chanel, the Oliva Von Halle artisanal pieces emulate a sense of royal softness and luxury that every Dubai woman would understand.<\/p>\n<h3>Celeb Longevity<\/h3>\n<figure id=\"attachment_48168\" aria-describedby=\"caption-attachment-48168\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-48168 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-1.png\" alt=\"OLIVIA von HALLE\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-1.png 1080w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-1-240x300.png 240w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-1-819x1024.png 819w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-1-768x960.png 768w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-1-400x500.png 400w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-1-155x194.png 155w, https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2024\/02\/OLIVIA-von-HALLE-1-150x188.png 150w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-48168\" class=\"wp-caption-text\">Photo: Supplied<\/figcaption><\/figure>\n<p>While some felt the lows of the pandemic in heavy ways, most businesses across industries agreeably didn&#8217;t see their best days during those seasons.<\/p>\n<p>But for a sleepwear brand that radiates flair and style, in a time where living in your pyjamas was the only option, it was an organic turning point. &#8220;I would have rather the pandemic not have happened at all,&#8221; Olivia begins. &#8220;But we were very lucky, we were really well placed.&#8221;<\/p>\n<p>And it wasn&#8217;t only the increase of pyjama-wearing, it was also looking into people&#8217;s homes, as events turned remote. &#8220;For example, we had Angelina Jolie go to premiere in her bed with her dog in our pyjamas,&#8221; Olivia recalls. Garnering a massive buzz on socials, what ensued was even more eyes on the OVH brand, yet again elevating its platform.<\/p>\n<p>From Victoria Beckham to Selena Gomez, the range of celebrities that have engaged since the Jolie-stamp of approval and well before that has remained long and winding. But what Olivia prioritises is longevity, over fleeting buzz.<\/p>\n<p>&#8220;What really excites me is when I see people wearing things again and again,&#8221; she explains. &#8220;Celebrities have limitless access to beautiful clothes. But when I see Gigi Hadid wearing our tracksuits on the streets, month after month, that&#8217;s when I feel like I&#8217;ve created a product that has real integrity.&#8221;<\/p>\n","protected":false},"author":42696,"featured_media":48163,"template":"","format":"standard","categories":[134,260,140,35,5023,5031,4025],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video: Olivia Von Halle On Being Gigi Hadid&#039;s Favourite Brand<\/title>\n<meta name=\"description\" content=\"From Bella Hadid to Rihanna to Victoria Beckham, Olivia Von Halle talks to GRAZIA about building a deluxe sleepwear brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/exclusive-olivia-von-halle-on-being-gigi-hadid-favourite-brand\/\" \/>\n<meta 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