{"id":47681,"date":"2024-02-07T08:28:48","date_gmt":"2024-02-07T04:28:48","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=47681"},"modified":"2024-02-07T08:28:48","modified_gmt":"2024-02-07T04:28:48","slug":"video-garzias-exclusive-with-mrs-keepa-dubai-fashion-week","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/video-garzias-exclusive-with-mrs-keepa-dubai-fashion-week\/","title":{"rendered":"Sustainability, Imagination & Rihanna: How Dubai-Born Brand Mrs Keepa Built An Arab Couture Label"},"content":{"rendered":"
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Photo: @mrskeepa Instagram<\/figcaption><\/figure>\n

When most think of couture, divine craftmanship, one-of-one luxury and avant-grade design comes to mind. Underwater jellyfish? Not so much. But this visionary Arab creative saw an overlap we could have never fathomed.<\/p>\n

Mariam Yehia<\/a>, the creative director of the trailblazing brand Mrs Keepa, has launchd a new couture arm to her label her imaginative aquatic SS24 collection. In collaboration with Sotheby’s, Dubai Fashion Week inaugurated Mrs Keepa Studio with a chic yet captivating showroom.<\/p>\n

With ethereal couture pieces scattered throughout the room, GRAZIA got a few moments with the buzzing designer. From sustainable material use to her Arab identity, she walked us through the evolution of the brand and this collection.<\/p>\n

Mrs Keepa at Dubai Fashion Week<\/h2>\n
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A post shared by GRAZIA Middle East (@grazia_me)<\/a><\/p>\n<\/div>\n<\/blockquote>\n