{"id":47655,"date":"2024-02-07T12:00:50","date_gmt":"2024-02-07T08:00:50","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=47655"},"modified":"2024-02-08T12:16:46","modified_gmt":"2024-02-08T08:16:46","slug":"ai-beauty-trends-2024","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/ai-beauty-trends-2024\/","title":{"rendered":"AI Is Here To Switch-Up Our Beauty Routines – Be Amazed"},"content":{"rendered":"
\"AI
Photo: @sarahbrownphoto instagram<\/figcaption><\/figure>\n

I\u2019ll never forget the day I discovered that maybe, just maybe, a machine knew more about my face than I did. An Instagram ad for Il Makiage foundation had been pursuing me for what felt like months \u2013 it\u2019s probably pursued you too. Usually, I am circumspect about falling for marketing, but the reviews \u2013 hundreds of thousands of them \u2013 spoke for themselves. On a whim, I decided to see if it was as good as everyone said, and so took their easy, breezy PowerMatch quiz. When the product arrived, I was furious. The shade looked far too pale! (I believe Il Makiage may have received a rather curt message at this point. Sorry guys). When I tried it on, however, It was\u2026 perfect. So perfect, in fact, that it made me realise how my heretofore go-to was far too orange for my skin tone.<\/p>\n

AI beauty<\/a> is big news right now. As more and more brands and consumers embrace the possibilities technological innovation affords. If, like me, you\u2019re more of a Luddite, read on, as GRAZIA breaks down the different ways that the industry is harnessing AI beauty \u2013 with the help of some experts.<\/p>\n

Try before you by<\/strong><\/h3>\n

\u201cCompanies like Sephora, L\u2019Or\u00e9al and Est\u00e9e Lauder virtual try-on tools, powered by AI and augmented reality (AR), allow consumers to experiment with different makeup and hair looks in real-time,\u201d reveals Lucy Hilson, founder of Cosmetic PR in London and Dubai. This tech, which is nothing new but used to produce laughable results, is becoming more and more sophisticated. Is it as good as real life? No<\/em>. But that doesn\u2019t matter, says Nidhima Kohli, founder of MyBeautyMatches and BME. \u201cNothing compares with shopping in person. But data has shown again and again that when people try things on virtually they\u2019re more likely to shop it then if they can\u2019t try it on at all \u2013 and more people shop online than in real life these days.\u201d<\/p>\n

\u201cAI can’t replicate human senses like touch or smell,\u201d says industry expert and The Dark Ink founder Aleksandar Josipovi\u0107, \u201cbut it excels in data analysis and pattern recognition. AI systems can analyse vast datasets of skin types, tones and product ingredients, allowing for highly accurate personalised recommendations. It complements human senses by providing data-driven insights that lead to more effective and tailored beauty experiences.\u201d<\/p>\n

\"AI
Photo: @faqswiss instagram<\/figcaption><\/figure>\n

Hyper Personalisation<\/b><\/h3>\n

AI and AR are nothing new. Where AI beauty is breaking new ground, Nidhima Kohli tells me, is in custom product-building. Brands such as Function of Beauty, Skin+Me, Skin Dossier, Klira, Proven, Atypical and Dermatica have begun to create haircare and skincare regimens \u2013 and even custom products based on each user\u2019s own unique data. \u201cWhere healthcare, beauty and AI intersect is a fascinating area with so much potential.\u201d Indeed, the power of AI to educate people about their bodies, and identify ingredients to avoid or seek out democratises skincare. (It should be noted that most companies provide optional dermatological support – from humans, that is). It might sound risky, but is far less risky than the DIY model.<\/p>\n

\u201cWe have a very long way to go,\u201d Kohli says. \u201cBut it\u2019s an incredibly exciting field.\u201d<\/p>\n

Watch this space\u2026<\/p>\n","protected":false},"author":42699,"featured_media":47680,"template":"","format":"standard","categories":[47,35],"yoast_head":"\nAI Beauty: What You Need To Know<\/title>\n<meta name=\"description\" content=\"AI beauty is shaking up the beauty industry. From on-point shade matching to product recommendations, learn more about the impact its having.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/ai-beauty-trends-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Is Here To Switch-Up Our Beauty Routines - Be Amazed\" \/>\n<meta property=\"og:description\" content=\"AI beauty is shaking up the beauty industry. 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