{"id":44896,"date":"2023-12-13T17:19:39","date_gmt":"2023-12-13T13:19:39","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=44896"},"modified":"2023-12-14T15:27:02","modified_gmt":"2023-12-14T11:27:02","slug":"saudi-label-abadia-launches-exclusive-edit-on-net-a-porter","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/saudi-label-abadia-launches-exclusive-edit-on-net-a-porter\/","title":{"rendered":"This Saudi Brand Has Become The First From The Kingdom To Launch On Net-A-Porter"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-44900 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/12\/Abadia-Net-A-Porter.png\" alt=\"\" width=\"1080\" height=\"1350\" \/><\/p>\n<p>Jumping from milestone to milestone, the Saudi-born label Abadia will now be available to shop through Net-A-Porter.<\/p>\n<p>The women-led ethical luxury brand is adding yet another win to their 2023 calendar, before wrapping up the year. Announced through a joint Instagram post, Abadia will now have global reach through renowned luxury online marketplace Net-A-Porter, becoming the first Saudi Arabian brand on the e-commerce platform.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C0wbUwVIwbY\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C0wbUwVIwbY\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C0wbUwVIwbY\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by A B A D I A    \u0627\u0654\u0628\u0640\u0640\u0640\u0640\u0627\u062f\u064a\u0640\u0640\u0640\u0640\u0627 (@abadiaofficial)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>Founded by the NGO-fellow-turned-contemporary fashion designer, Shahd AlShehail creates elevated timeless pieces for the modern woman. From a sunny-yellow satin gown to a feathery light crinkled maxi dress, each piece has character and flair of its own.<\/p>\n<figure id=\"attachment_44901\" aria-describedby=\"caption-attachment-44901\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-44901 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/12\/Abadia.png?w=1024\" alt=\"Abadia Net-A-Porter\" width=\"1024\" height=\"1024\" \/><figcaption id=\"caption-attachment-44901\" class=\"wp-caption-text\">ABADIA YARA PANELED HAMMERED-SATIN GOWN DHS4,836<a href=\"https:\/\/www.net-a-porter.com\/en-bh\/shop\/product\/abadia\/clothing\/gowns\/yara-paneled-hammered-satin-gown\/1647597329229217\" target=\"_blank\" rel=\"noopener\" target=\"_blank\"><strong> SHOP NOW<\/strong><\/a><\/figcaption><\/figure>\n<figure id=\"attachment_44902\" aria-describedby=\"caption-attachment-44902\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-44902 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/12\/Abadia-2.png?w=1024\" alt=\"Abadia Net-A-Porter\" width=\"1024\" height=\"1024\" \/><figcaption id=\"caption-attachment-44902\" class=\"wp-caption-text\">ABADIA CRINKLED-VOILE MAXI DRESS DHS2,960<a href=\"https:\/\/www.net-a-porter.com\/en-bh\/shop\/product\/abadia\/clothing\/gowns\/crinkled-voile-maxi-dress\/1647597329229211\" target=\"_blank\" rel=\"noopener\" target=\"_blank\"><strong> SHOP NOW<\/strong><\/a><\/figcaption><\/figure>\n<p>Consistent with the upended creativity and innovation that comes out of KSA, this Riyadh-based brand continues to disrupt the fashion landscape through re-imagining multidimensional fashion. If you want to take your wardrobe to an untapped dimension of elevation, <a href=\"https:\/\/www.net-a-porter.com\/en-bh\/shop\/designer\/abadia\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">shop<\/a> Abadia on Net-A-Porter now.<\/p>\n<h3>Abadia&#8217;s growth<\/h3>\n<p>Abadia didn&#8217;t just find themselves in the enviable position they&#8217;re in today. They took consistently strategic and careful steps that aligned with their greater values and ambitions. A few months ago they<a href=\"https:\/\/graziamagazine.com\/me\/articles\/saudi-brands-1886-abadia-international-funding\/\" target=\"_blank\" rel=\"noopener\"> secured funding in a New York roadshow<\/a> hosted by the Saudi Fashion Commission, from notorious investment company Tumeric Capital. With the Saudi Fashion sector<a href=\"https:\/\/www.arabianbusiness.com\/lifestyle\/fashion\/saudi-fashion-brands-secure-funding-in-new-york-amid-32bn-retail-forecast\" target=\"_blank\" rel=\"noopener\" target=\"_blank\"> receiving a $32 billion forecast by 2050<\/a>, international investors were eager to get their foot in the door, and Abadia pioneered that agenda.<\/p>\n<figure id=\"attachment_42307\" aria-describedby=\"caption-attachment-42307\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-42307 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/10\/RIYADH-FASHION-WEEK-RFW-Abadia-.png\" alt=\"Abadia\" width=\"1280\" height=\"720\" \/><figcaption id=\"caption-attachment-42307\" class=\"wp-caption-text\">Courtesy of Riyadh Fashion Week<\/figcaption><\/figure>\n<p>Following their financial success, they brought the metropolis city to a pause at the <a href=\"https:\/\/graziamagazine.com\/me\/articles\/riyadh-fashion-week-day-3-recap\/\" target=\"_blank\" rel=\"noopener\">Riyadh Fashion Week<\/a> this October. Abadia&#8217;s signature intermixing styles and structures took the stage on the womenswear day, of the high fashion week. From free-flowing silk abayas to strictly structured waistcoat-like tops, AlShehail re-instated her ever-evolving design philosophy in her newest collection. Blending a rigid modernity with a sense of feminine ease, each piece has a distinct luxurious feel.<\/p>\n<p>Committed to transparency, the brand is built on ethical practices, from material use to waste management and even fair wages. A luxury brand that holds themselves and the larger fashion industry accountable, AlShehail consistently advances her brand to new leaps. Live on Net-A-Porter, Abadia launches their exclusive edit ready to take up space in your wardrobe.<\/p>\n","protected":false},"author":42696,"featured_media":44897,"template":"","format":"standard","categories":[260,65,5172,140,35,5023,5031,4025],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Saudi Label Abadia Launches Exclusive Edit On Net-A-Porter<\/title>\n<meta name=\"description\" content=\"The Riyadh-based brand has launched an exclusive edit on Net-A-Porter. 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