{"id":42974,"date":"2023-11-02T15:04:21","date_gmt":"2023-11-02T11:04:21","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=42974"},"modified":"2023-11-02T15:04:23","modified_gmt":"2023-11-02T11:04:23","slug":"kuwaiti-jewellery-brand-velvet-desert","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/kuwaiti-jewellery-brand-velvet-desert\/","title":{"rendered":"The GRAZIA Career Edit: Meet The Founders Of Kuwaiti Jewellery Brand Velvet Desert"},"content":{"rendered":"
\"Velvet<\/a>
Instagram @velvetdesertshop<\/figcaption><\/figure>\n

Inspired by the sand dunes of the GCC, Kuwaiti founded jewellery brand Velvet Desert is a labour of love by two sisters Faiza and Shaima Goodarzi.<\/p>\n

Launched in 2021, the duo were inspired by their father who was a jeweller, particularly when they would accompany him on work trips when they were growing up, becoming familiar with the industry worldwide.<\/p>\n

But it’s the gap in the market they noticed that was the catalyst for the launch of their brand. “When we decided to create Velvet Desert our one and only goal was and remains to provide an affordable product with an expensive quality,” Faiza (FG) explains. “And that has been the most received feedback so far.”<\/p>\n

In just under two years, the jewellery brand is now stocked by Harvey Nichols Doha and Kuwait, with aims for further GCC and global expansion.<\/p>\n

GRAZIA’s Career Edit walks you through the sisters’ journey to building a successful brand which is, really, only just the beginning.<\/p>\n

\"Velvet<\/a>
Courtesy of Velvet Desert<\/figcaption><\/figure>\n

My current role is\u2026<\/h4>\n

FG: I\u2019m a product manager at Velvet Desert handling designs, creative direction and marketing. I draft designs on paper, and we then implement the idea on CAD and do the sampling and approvals.<\/p>\n

When I was younger, I wanted to be\u2026<\/h4>\n

FG: I\u00b4d say many things. In my very early years I wanted to be a pilot because I had this sense of exploration and I thought that was the best way to do it. Around 12 or 13 years old, I used to obsess with fashion magazines and ad campaigns to be specific. I would spend hours looking at magazines and editorials thinking of how it all comes together to a photo, which did give me a sense of fashion and style, to be honest. I didn\u2019t even know what the title of the person who created the campaign and put everything together was, but I wanted to be that person. So, a creative director I would say.<\/p>\n

My favourite subject at school was\u2026<\/h4>\n

FG: My favorite would be History and Arts. Even though I have a degree in Industrial engineering, I have always been in touch with my artistic side as creativity and art mentally stimulate me.<\/p>\n

My first job was\u2026<\/h4>\n

FG: I was an on-call oil field engineer; I worked in teams, and we used to run down tools in oil wells to get readings from the ground and the surroundings. I did quit to follow my passion, I do spend more hours in work now but I guess it doesn\u2019t really count anymore.<\/p>\n

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A post shared by VELVET DESERT JEWELRY (@velvetdesertshop)<\/a><\/p>\n<\/div>\n<\/blockquote>\n