{"id":42383,"date":"2023-10-25T10:00:16","date_gmt":"2023-10-25T06:00:16","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=241719"},"modified":"2023-10-25T10:35:03","modified_gmt":"2023-10-25T06:35:03","slug":"maggie-smith-loewe","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/maggie-smith-loewe\/","title":{"rendered":"Expecto Loewe: Maggie Smith Puts Her Magical Charm On Display In New Loewe Campaign"},"content":{"rendered":"
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Harry Potter<\/em> and Downtown Abbey<\/em> alumni Maggie Smith stars in LOEWE’s new Spring\/Summer 2024 campaign. Credit: LOEWE<\/figcaption><\/figure>\n

Attention, muggles. Dame Maggie Smith has found her latest role, and it\u2019s one fashionphiles will surely be obsessed with.<\/p>\n

The 88-year-old English actor has lent her magical charm to LOEWE\u2019s new Spring\/Summer 2024 pre-collection campaign,<\/a> proving any naysayers who doubted Professor McGonagall sauntered around the halls of Hogwarts wearing a Puzzle Bag. (Of course, she opted for the luxuriate\u2019s Flamenco clutch for jaunts down to Hogsmeade with the third-years.)<\/p>\n

Without stretching the Harry Potter<\/em> <\/a>lexicon, Smith\u2019s helming of the Jurgen Teller-lensed campaig<\/a>n is undoubtedly one you\u2019ll want to say accio<\/em> to. We just know that TikToks tearing down the IRL posters of the campaign for them to plaster on the bedroom walls will be coming once the advertisements hit the streets.<\/p>\n

Of course, it\u2019s not unlike Jonathan Anderson to do things in halves. Just look at his celebrity-laden front rows<\/a> for evidence.<\/p>\n

So, although Smith\u2019s modelling debut is undoubtedly the pi\u00e8ce de r\u00e9sistance of the campaign\u2014drawing rightful comparisons to when the late Joan Didion<\/a> commanded a Phoebe Philo-era C\u00e9line<\/a> campaign back in 2015\u2014she\u2019s not the only poster girl to make the cut.<\/p>\n

Accompanying Smith is long-time LOEWE muse, Josh O’Connor<\/a>, newfound \u2018It\u2019 girl Greta Lee, the original uptown girl, Dakota Fanning<\/a>, and the internet\u2019s collective baby girl, Mike Faist.<\/p>\n

For the uninitiated, Faist will star alongside O\u2019Conner and Zendaya in Luca Guadagnino\u2019s new steamy tennis m\u00e9nage \u00e0 trois Challengers<\/em><\/a>, with the costumes designed by Anderson himself.<\/p>\n

Though Smith has hung up her cap as Dowager Countess Violet Crawley in the Downton Abbey<\/em> franchise, it\u2019s clear from the response to the portraits that she\u2019ll always be welcomed as Lady Loewe, should she be interested in reprising the part.<\/p>\n

And though the pieces Smith is wearing<\/a> in the campaign\u2014including a very Rihanna-esque<\/a> two-toned fur coat and polite navy blue shirt dress\u2014won\u2019t be available before Halloween for those hoping to dress as the actor as a last-ditch costume, it\u2019s clear that a witches wardrobe won\u2019t accept anything less than luxury.<\/p>\n

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Maggie Smith for LOEWE Spring\/Summer 2024 pre-collection.<\/figcaption><\/figure>\n
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Maggie Smith for LOEWE Spring\/Summer 2024 pre-collection.<\/figcaption><\/figure>\n
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Josh O’Connor for LOEWE Spring\/Summer 2024 pre-collection.<\/figcaption><\/figure>\n
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Greta Lee for LOEWE Spring\/Summer 2024 pre-collection.<\/figcaption><\/figure>\n
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Mike Faist for LOEWE Spring\/Summer 2024 pre-collection.<\/figcaption><\/figure>\n
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Dakota Fanning for LOEWE Spring\/Summer 2024 pre-collection.<\/figcaption><\/figure>\n","protected":false},"author":42674,"featured_media":42384,"template":"","format":"standard","categories":[65,35],"yoast_head":"\nLOEWE Taps Professor McGonagall (AKA Maggie Smith) For Campaign<\/title>\n<meta name=\"description\" content=\"Maggie Smith, a.k.a Professor McGonagall, has lent her magical charm for LOEWE SS24 campaign. 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