{"id":4183,"date":"2021-04-27T16:56:53","date_gmt":"2021-04-27T06:56:53","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=192281"},"modified":"2021-04-27T19:50:26","modified_gmt":"2021-04-27T09:50:26","slug":"emily-ratajkowski-nft","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/emily-ratajkowski-nft\/","title":{"rendered":"What\u2019s The Go With Emily Ratajkowski\u2019s NFTs?"},"content":{"rendered":"<figure id=\"attachment_192283\" aria-describedby=\"caption-attachment-192283\" style=\"width: 1024px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"alignfull-width size-full wp-image-192283\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/04\/GettyImages-1166118922.jpg\" alt=\"Emily Ratajkowski\" width=\"1024\" height=\"698\" \/><figcaption id=\"caption-attachment-192283\" class=\"wp-caption-text\">Credit: ANGELA WEISS\/AFP via Getty Images<\/figcaption><\/figure>\n<p><a href=\"https:\/\/graziamagazine.com\/articles\/emily-ratajkowski-prada-bag\/\" target=\"_blank\" rel=\"noopener\">Emily Ratajkowski<\/a> is reclaiming the public use of her images using the latest trend in cryptocurrency: NFTs. The actress and model has long been vocal about her struggles to maintain a sense of ownership on photographs of herself and is drawing attention to the failings of copyright law.<\/p>\n<p>In a bid to seize the means of redistribution, Ratajkowski is selling her own NFT. Titled \u201cBuying Myself Back: A Model for Redistribution\u201d, the image in question appears to be a photo of Ratajkowski posing in front of a print of herself by artist Richard Prince. Prince is infamous for making minor adjustments to existing images and selling them on at eye-watering prices. In the ultimate twist of situational irony, Ratajkowski is re-appropriating Prince\u2019s weakly appropriated image of her.<\/p>\n<p>&#8220;The digital terrain should be a place where women can share their likeness as they choose, controlling the usage of their image and receiving whatever potential capital attached,&#8221; Ratajkowski published to Twitter. &#8220;Instead, the internet has more frequently served as a space where others exploit and distribute image.&#8221;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The digital terrain should be a place where women can share their likeness as they choose, controlling the usage of their image and receiving whatever potential capital attached. Instead, the internet has more frequently served as a space where others exploit and distribute image<\/p>\n<p>&mdash; Emily Ratajkowski (@emrata) <a href=\"https:\/\/twitter.com\/emrata\/status\/1385710647204265987?ref_src=twsrc%5Etfw\" target=\"_blank\">April 23, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">s of women\u2019s bodies without their consent and for another\u2019s profit. Art has historically functioned similarly: works of unnamed muses sell for millions of dollars and build careers of traditionally male artists, while the subjects of these works receive nothing.<\/p>\n<p>&mdash; Emily Ratajkowski (@emrata) <a href=\"https:\/\/twitter.com\/emrata\/status\/1385710897939816451?ref_src=twsrc%5Etfw\" target=\"_blank\">April 23, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The image in question was shared to the model&#8217;s Instagram page, where it was revealed it would be auctioned off by Christie&#8217;s on May 14.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/COIlNbPM7qF\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/COIlNbPM7qF\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Emily Ratajkowski (@emrata)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>In an essay she wrote for <a href=\"https:\/\/www.thecut.com\/article\/emily-ratajkowski-owning-my-image-essay.html\" target=\"_blank\" rel=\"noopener\" target=\"_blank\"><em>The Cut<\/em> <\/a>last year, Ratajkowski describes how at the same time that Prince was making his fortune selling her image, she was still trying to save enough money to make a down payment on her house. Today, older, wiser, and richer, Ratajkowski will earn a portion of the money made on each NFT that she sells. Moreover, her scheme is immune to copyright law; should she be asked to stop selling and reposting the image, the file will remain on the blockchain network where she intended it to be.<\/p>\n<p>NFTs (non fungible tokens) are based on the premise that while you can screenshot or download an image, audio file or video that\u2019s not yours, you can never have true ownership of it without its direct purchase.<\/p>\n","protected":false},"author":27,"featured_media":4187,"template":"","format":"standard","categories":[36,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s The Go With Emily Ratajkowski\u2019s NFTs? - Grazia Middle East<\/title>\n<meta name=\"description\" content=\"Emily Ratajkowski is reclaiming the public use of her images using the latest trend in cryptocurrency: NFTs. 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