{"id":41780,"date":"2023-10-16T12:38:35","date_gmt":"2023-10-16T08:38:35","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=41780"},"modified":"2023-10-16T12:38:35","modified_gmt":"2023-10-16T08:38:35","slug":"dubai-fashion-week-emergency-room","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/dubai-fashion-week-emergency-room\/","title":{"rendered":"Dubai Fashion Week: Emergency Room&#8217;s Creative Director On The Necessity To Do Things Differently"},"content":{"rendered":"<figure id=\"attachment_41832\" aria-describedby=\"caption-attachment-41832\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-41832 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/10\/Emergency-Room.png?w=1024\" alt=\"\" width=\"1024\" height=\"576\" \/><figcaption id=\"caption-attachment-41832\" class=\"wp-caption-text\">Courtesy of Arab Fashion Council<\/figcaption><\/figure>\n<p>At Dubai Fashion Week sustainable fashion stole the spotlight. On October 11, Eric Mathieu Ritter, Designer and Founder of the Lebanese fashion brand <a href=\"https:\/\/emergencyroombeirut.com\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">Emergency Room<\/a>, unveiled the SS24 collection, &#8216;Neverland High&#8217;. The show was one for the books as there was a fresh take on upcycling and the ultimate surprise ending to the runway show at Dubai Fashion Week.<\/p>\n<p>GRAZIA sits down for an exclusive interview with the mastermind behind Emergency Room, Eric Matthieu Ritter.<\/p>\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-41780-1\" width=\"1080\" height=\"1920\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/10\/Emergency-Room-DFW-Interview.mp4?_=1\" \/><\/video><\/div>\n<p>Ritter can be seen wearing his very own Emergency Room attire in the interview. So, what was his inspiration behind this collection and starting the brand itself? The brand started because Ritter believes, &#8220;There&#8217;s an urgency to do things differently when it comes to fashion.&#8221; Additionally, he stated that they focused a lot on upcycling but to try and find a theme for an upcycled collection for every season is &#8220;quite complicated.&#8221; That did not stop him. Arguably one of the most noteworthy shows of the season, Ritter combined rock and roll with the theme of education. &#8220;Another Brick In The Wall&#8221; by Pink Floyd was one of the songs that played during the show and it was so iconic.<\/p>\n<p>Emergency Room is a brand with a cause at Dubai Fashion Week. Not only is it sustainable, each season Ritter tries to &#8220;focus on a social issue.&#8221; This season he chose to talk about education, which is because, as he says, &#8220;It puts people in boxes and not everyone has access to it.&#8221;<\/p>\n<p>The show ended with a graduation ceremony and celebration in line with the collection &#8216;Neverland High&#8217;.<\/p>\n<h3>sustainable fashion meets a new perspective<\/h3>\n<p>Emergency Room breeds sustainability to create pieces that are stylish, environmentally friendly and are arguably unconventional. In this collection, they &#8220;used socks to make tops\u201d, as Ritter noted. That\u2019s not all. Emergency Room stayed true to their Lebanese roots as they used handmade crochet for pieces carefully crafted by women from Tripoli, Lebanon. They made revolutionary pieces out of materials such as wool and suiting materials.<\/p>\n<h3>GARNERing CELEBRITY ATTENTION<\/h3>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CvtnJVRInao\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CvtnJVRInao\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CvtnJVRInao\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Emergency Room (@emergencyroombeirut)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p><a href=\"https:\/\/graziamagazine.com\/me\/articles\/julia-fox-beirut-visits-lebanese-designer\/\" target=\"_blank\" rel=\"noopener\">Julia Fox<\/a>, a pioneer in out of the box fashion choices recently visited the Emergency Room boutique on a trip to Beirut. When asked how Fox represents the brand, Ritter attested, \u201cShe\u2019s quite quirky and the choices she makes are not conventional, I feel that\u2019s what we do as well.\u201d<\/p>\n<h3>words of inspiration for future fashion designers<\/h3>\n<p>When asked about advice to future fashion designers, Ritter had plenty of noteworthy advice to give. &#8220;Focus on having a very long breath and be patient,&#8221; he said. He also mentioned that you should never go into anything without fully committing to it. Most importantly, he stated, &#8220;Find your own voice and just keep going.&#8221;<\/p>\n","protected":false},"author":42688,"featured_media":41832,"template":"","format":"standard","categories":[65,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive Interview With Emergency Room&#039;s Eric Mathieu Ritter<\/title>\n<meta name=\"description\" content=\"At Dubai Fashion Week, GRAZIA sat down with Eric Mathieu Ritter of Emergency Room for an exclusive interview.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/dubai-fashion-week-emergency-room\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dubai Fashion Week: 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