{"id":41698,"date":"2023-10-11T15:56:28","date_gmt":"2023-10-11T11:56:28","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=41698"},"modified":"2023-10-12T14:38:27","modified_gmt":"2023-10-12T10:38:27","slug":"lama-jounis-latest-shows-at-dubai-fashion-week","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/lama-jounis-latest-shows-at-dubai-fashion-week\/","title":{"rendered":"Dubai Fashion Week: Lama Jouni On The Power Of Versatility and Creating A Brand That Lasts"},"content":{"rendered":"
\"Lama
Courtesy of Lama Jouni<\/figcaption><\/figure>\n

On October 12, 2023, a room full of people swung their heads from left to right as we sat in Dubai Design District watching Lama Jouni’s Spring\/Summer 2024 collection<\/a> grace the runways at Dubai Fashion Week.<\/p>\n

Where adamant boldness and elevated refinement meet, Lama’s pieces thrive. Featuring a range of sets, splashes of powerful colour and the most meticulous cuts. The most recent collection embodies the founder’s most consistent sentiment. For women by women.<\/p>\n

GRAZIA sits (or stands) with the creative pioneer for a post-show catch up.<\/p>\n

Think pieces that can be dressed up with accessories or adapted to be more casual. Essentially, this collection is about the self<\/a>. Centering your identity and womanhood through Lama’s creations. She offers you the foundation to carry your own creativity and lifestyle onto.<\/p>\n

In her collection, she appears to toe the line of elevated staples like never before. So, how does she go about finding that balance? “Whatever I have in my closet always serves me,” a message she consistently pushes to women who engage in the brand. “There’s practicality and casual wear then there is elevated wear, it depends on how you style it,” she smiles. “How you feel in your body when you wear the pieces.”<\/p>\n

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A post shared by LAMA JOUNI (@lamajouniofficial)<\/a><\/p>\n<\/div>\n<\/blockquote>\n