{"id":41444,"date":"2023-10-06T17:15:11","date_gmt":"2023-10-06T13:15:11","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=41444"},"modified":"2023-10-09T10:02:57","modified_gmt":"2023-10-09T06:02:57","slug":"watch-alex-assouline-discusses-assoulines-launch-in-dubais-that-concept-store","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/watch-alex-assouline-discusses-assoulines-launch-in-dubais-that-concept-store\/","title":{"rendered":"Watch: Alex Assouline Discusses Assouline&#8217;s Launch In Dubai&#8217;s THAT Concept Store"},"content":{"rendered":"<figure id=\"attachment_41536\" aria-describedby=\"caption-attachment-41536\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-41536 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/10\/Alex-Assouline-3.jpg?w=1024\" alt=\"Assouline\" width=\"1024\" height=\"576\" \/><figcaption id=\"caption-attachment-41536\" class=\"wp-caption-text\">Courtesy of Assouline<\/figcaption><\/figure>\n<p>If you&#8217;re searching for vibrancy to enter your space, you&#8217;re in luck. The striking luxury books and gifts brand, <a href=\"https:\/\/graziamagazine.com\/me\/articles\/fashion-assouline-publishes-louis-vuitton\/\" target=\"_blank\" rel=\"noopener\">Assouline<\/a>, has just launched in <a href=\"https:\/\/www.thatconceptstore.com\/en-ae\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">THAT Concept Store<\/a>. On the top floor of the design hub lives a corner of undeniable taste. With a warm red bouncing of the walls, and opulent books lining its tables.<\/p>\n<p>The book publisher&#8217;s Chief of Operations, Alex Assouline, seems to glide through the space, carrying an aura of luxury with ease. As what he&#8217;s spearheaded, creatively and strategically, swirls around him he speaks to us about his family&#8217;s culture and lifestyle brand.<\/p>\n<h3>Assouline interacting with Middle East Culture<\/h3>\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-41444-1\" width=\"1080\" height=\"1920\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/10\/Alex-Assouline-Interview_GRAZIA-1.mp4?_=1\" \/><\/video><\/div>\n<p>&#8220;We&#8217;re super excited to relaunch our branded concept here,&#8221; he smiles, sitting down with GRAZIA at the launch. &#8220;We&#8217;re starting to do a lot of new publications on the region, we&#8217;ve had a lot of demands actually to opening a branded space and to be able to showcase all of them.&#8221;<\/p>\n<p>And the demand in this region only continues its incline. He elaborates on the 18 publication collection Assouline released on the Kingdom of Saudi Arabia, revealing its pockets of treasures through premier artists and photographers. And confirms that more is in the works for the UAE.<\/p>\n<h3>Why THAT Concept Store?<\/h3>\n<figure id=\"attachment_41537\" aria-describedby=\"caption-attachment-41537\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-41537 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/10\/Alex-Assouline-4.jpg?w=1024\" alt=\"Assouline\" width=\"1024\" height=\"576\" \/><figcaption id=\"caption-attachment-41537\" class=\"wp-caption-text\">Courtesy of Assouline<\/figcaption><\/figure>\n<p>For him, it was all about the curation of the space.<\/p>\n<p>&#8220;We think there is great alignment because of the aspect of the curation,&#8221; he explains. There&#8217;s no doubt the power of careful and refined selection is important to the Assouline name. Similarly, THAT Concept Store recognizes that value while incorporating &#8220;the aspect of discovery.&#8221;<\/p>\n<p>&#8220;We fit perfectly because this is our ethos, this is what we&#8217;re about. It&#8217;s the right curation on the luxury level,&#8221; he adds.<\/p>\n<h3>THE Global expansion of assouline<\/h3>\n<p>Alex didn&#8217;t just find himself here. He has been indispensable in the digital expansion of the brand and has worked his way up executive managerial positions, post earning his Columbia University executive-education degree. &#8220;I&#8217;ve been taking care of every department one be one,&#8221; he explains. &#8220;And just the path forward in terms of branding and strategy, so where do we develop, what sector do we develop in, what product categories we&#8217;re going to have, or services or even hospitality concepts.&#8221;<\/p>\n<p>With no intention of slowing down, Alex remains focused on the business side. Overseeing a system of key departments from marketing and communication to wholesale and logistics. He demonstrates his unfaltering to strategically elevating the brand in a plethora of sectors.<\/p>\n<p>&#8220;It&#8217;s a very amazing way of working especially in a family business, working with my parents who handle the creative side and an amazing team.&#8221;<\/p>\n<p>Make sure to head on over to THAT Concept Store at MOE for a glimpse of the worlds most coveted cities, through the lens of Assouline.<\/p>\n","protected":false},"author":42696,"featured_media":41536,"template":"","format":"standard","categories":[107,260,35,5023],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Assouline Launches In Dubai: Alex Assouline Sits Down With GRAZIA<\/title>\n<meta name=\"description\" content=\"The launcg of the Desiger coffeetable book and gifts brand Assouline launches in Dubai. GRAZIA sits down with Alex Assouline for some details.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/watch-alex-assouline-discusses-assoulines-launch-in-dubais-that-concept-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watch: Alex Assouline Discusses Assouline&#039;s Launch In Dubai&#039;s THAT Concept Store\" \/>\n<meta property=\"og:description\" content=\"The launcg of the Desiger coffeetable book and gifts brand Assouline launches in Dubai. GRAZIA sits down with Alex Assouline for some details.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/me\/articles\/watch-alex-assouline-discusses-assoulines-launch-in-dubais-that-concept-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia Middle East\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-09T06:02:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/10\/Alex-Assouline-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/watch-alex-assouline-discusses-assoulines-launch-in-dubais-that-concept-store\/\",\"url\":\"https:\/\/graziamagazine.com\/me\/articles\/watch-alex-assouline-discusses-assoulines-launch-in-dubais-that-concept-store\/\",\"name\":\"Assouline Launches In Dubai: Alex Assouline Sits Down With GRAZIA\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\"},\"datePublished\":\"2023-10-06T13:15:11+00:00\",\"dateModified\":\"2023-10-09T06:02:57+00:00\",\"description\":\"The launcg of the Desiger coffeetable book and gifts brand Assouline launches in Dubai. GRAZIA sits down with Alex Assouline for some details.\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/watch-alex-assouline-discusses-assoulines-launch-in-dubais-that-concept-store\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/me\/articles\/watch-alex-assouline-discusses-assoulines-launch-in-dubais-that-concept-store\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/watch-alex-assouline-discusses-assoulines-launch-in-dubais-that-concept-store\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/me\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Watch: Alex Assouline Discusses Assouline&#8217;s Launch In Dubai&#8217;s THAT Concept Store\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\",\"url\":\"https:\/\/graziamagazine.com\/me\/\",\"name\":\"Grazia Middle East\",\"description\":\"Grazia&#039;s Middle East Site\",\"alternateName\":\"Grazia ME\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/me\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Assouline Launches In Dubai: Alex Assouline Sits Down With GRAZIA","description":"The launcg of the Desiger coffeetable book and gifts brand Assouline launches in Dubai. GRAZIA sits down with Alex Assouline for some details.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/me\/articles\/watch-alex-assouline-discusses-assoulines-launch-in-dubais-that-concept-store\/","og_locale":"en_US","og_type":"article","og_title":"Watch: Alex Assouline Discusses Assouline's Launch In Dubai's THAT Concept Store","og_description":"The launcg of the Desiger coffeetable book and gifts brand Assouline launches in Dubai. GRAZIA sits down with Alex Assouline for some details.","og_url":"https:\/\/graziamagazine.com\/me\/articles\/watch-alex-assouline-discusses-assoulines-launch-in-dubais-that-concept-store\/","og_site_name":"Grazia Middle East","article_modified_time":"2023-10-09T06:02:57+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/10\/Alex-Assouline-3.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/me\/articles\/watch-alex-assouline-discusses-assoulines-launch-in-dubais-that-concept-store\/","url":"https:\/\/graziamagazine.com\/me\/articles\/watch-alex-assouline-discusses-assoulines-launch-in-dubais-that-concept-store\/","name":"Assouline Launches In Dubai: Alex Assouline Sits Down With GRAZIA","isPartOf":{"@id":"https:\/\/graziamagazine.com\/me\/#website"},"datePublished":"2023-10-06T13:15:11+00:00","dateModified":"2023-10-09T06:02:57+00:00","description":"The launcg of the Desiger coffeetable book and gifts brand Assouline launches in Dubai. GRAZIA sits down with Alex Assouline for some details.","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/me\/articles\/watch-alex-assouline-discusses-assoulines-launch-in-dubais-that-concept-store\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/me\/articles\/watch-alex-assouline-discusses-assoulines-launch-in-dubais-that-concept-store\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/me\/articles\/watch-alex-assouline-discusses-assoulines-launch-in-dubais-that-concept-store\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/me\/"},{"@type":"ListItem","position":2,"name":"Watch: Alex Assouline Discusses Assouline&#8217;s Launch In Dubai&#8217;s THAT Concept Store"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/me\/#website","url":"https:\/\/graziamagazine.com\/me\/","name":"Grazia Middle East","description":"Grazia&#039;s Middle East Site","alternateName":"Grazia ME","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/me\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia Middle East","distributor_original_site_url":"https:\/\/graziamagazine.com\/me","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles\/41444"}],"collection":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/users\/42696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media\/41536"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media?parent=41444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/categories?post=41444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}