{"id":40879,"date":"2023-09-20T16:45:55","date_gmt":"2023-09-20T12:45:55","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=40879"},"modified":"2023-09-20T16:49:17","modified_gmt":"2023-09-20T12:49:17","slug":"tracy-harmoush-influencer-criticism","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/tracy-harmoush-influencer-criticism\/","title":{"rendered":"&#8220;This Needs To Stop&#8221;: Dubai-Based Fitness Entrepreneur Hits Back At Critics Of Influencers"},"content":{"rendered":"<figure id=\"attachment_40880\" aria-describedby=\"caption-attachment-40880\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40880 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/09\/Tracy-Harmoush-Influencer-Controversy.png?w=750\" alt=\"Tracy Harmoush\" width=\"750\" height=\"750\" \/><figcaption id=\"caption-attachment-40880\" class=\"wp-caption-text\">Instagram @tracyharmoush<\/figcaption><\/figure>\n<p>When it comes to discussing the topic of influencers, it always seems to be a heated one. As a relatively new career path, which has only gained traction in the last decade or so, it&#8217;s definitely an industry which garners a lot of opinions. So much so, one influencer herself has decided to speak up against the criticism.<\/p>\n<p>Tracy Harmoush, a former investment banker, who now has harnessed a large social media following and is the founder of the workout app Untraceable, took to social media, naturally, to share hit back at the naysayers.<\/p>\n<p>&#8220;This needs to stop,&#8221; she captioned the video post.\u00a0The Dubai-based entrepreneur shared the disbelief she hears about influencers charging thousands of dollars to &#8220;just take a photo and post it on Instagram&#8221;.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CxQYiC9sAeK\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CxQYiC9sAeK\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CxQYiC9sAeK\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Tracy Harmoush   \u062a\u0631\u064a\u0633\u064a \u0647\u0631\u0645\u0648\u0634 (@tracyharmoush)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>&#8220;She doesn&#8217;t charge $10,000 <em>just<\/em> to take a photo and put it on Instagram,&#8221; she continued. &#8220;She now charges $10,000 for having spent years putting in work for free to grown an audience, earn credibility, build brand equity, establish a marketing platform that has the attention of people with purchasing power and therefore brands would now pay 10, 20, $50,000 for the association and not for the simple act of taking a photo and putting it on social media.&#8221;<\/p>\n<p>In short, Tracy was aiming to convey the message that getting to the level where you can charge $10,000 per post isn&#8217;t something that just happens over night, it comes with hard work and determination.<\/p>\n<p>The video has since garnered over 500,000 views and many fellow influencers and content creators from the region including Mina Al Sheikhly, Zahra Khalil, Dima Al Sheikhly, Farhana Bodi and more applauded Tracy for speaking up.<\/p>\n<p>Mahira Abdelaziz, also in agreement with Tracy, commented: &#8220;It\u2019s literally like saying I can\u2019t believe a doctor charges for a consultation or hairstylist charges for their services! These are all jobs that require people to be paid for. And your expertise, years of experience and staying power are what ultimately define what you can charge.&#8221;<\/p>\n<p>However, other followers weren&#8217;t in such stark agreement with the video.<\/p>\n<p>&#8220;Content creators are overselling themselves for what they really do and they get offended quick if you question they do,&#8221; one person said. &#8220;I respect everyone working but they are they demand too much for what they really gave&#8230; Just my opinion.&#8221;<\/p>\n<p>Another added, &#8220;Yes hard work and success go hand in hand. But so does privilege and access to opportunities. It\u2019s not always clear cut and there\u2019s plethora of social capital and connections through family that privilege people often have to their advantage!&#8221;<\/p>\n<p>Whatever camp you land in, there&#8217;s no denying the influencer space is a lucrative industry to be in, especially if you play the game right.<\/p>\n","protected":false},"author":42688,"featured_media":40881,"template":"","format":"standard","categories":[260,35,5023,4025],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dubai Entrepreneur Hits Out At Critics Of Influencers<\/title>\n<meta name=\"description\" content=\"Tracy Harmoush, a popular Lebanese entrepreneur and influencer claps back at people who question post prices of influencers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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