{"id":40506,"date":"2023-09-12T12:06:51","date_gmt":"2023-09-12T08:06:51","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=40506"},"modified":"2023-09-12T16:45:09","modified_gmt":"2023-09-12T12:45:09","slug":"azimuth-alula-saudi-2023","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/azimuth-alula-saudi-2023\/","title":{"rendered":"The GRAZIA Guide To AZIMUTH In AlUla: What To Do, See &#038; Wear"},"content":{"rendered":"<figure id=\"attachment_40616\" aria-describedby=\"caption-attachment-40616\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40616 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/09\/AZIMUTH-Festival-2023.png\" alt=\"AZIMUTH Festival 2023\" width=\"1280\" height=\"720\" \/><figcaption id=\"caption-attachment-40616\" class=\"wp-caption-text\">Courtesy of GRAZIA.<\/figcaption><\/figure>\n<p>AlUla Moments is back for 2023\/24. To kickstart the busy year of activations in AlUla is AZIMUTH.<\/p>\n<p>Taking place from September 21 to September 22, 2023, the festival coincides with Saudi Arabia\u2019s National Day celebrations and this year is set to be the biggest instalment of the festival yet.<\/p>\n<p>Located in the same stunning desert canyon which hosted \u201cSarab\u201d, the site responsive art exhibition of Desert X AlUla 2022,the weekend music festival is preparing for a star-studded line-up of performers, some of which have just been unveiled. Legendary British band The Kooks will take to the stage, as well as South Korean, Berlin-based DJ Peggy Gou.<\/p>\n<figure id=\"attachment_40615\" aria-describedby=\"caption-attachment-40615\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40615 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/09\/AZIMUTH-Festival-2023-1.png\" alt=\"AZIMUTH Festival 2023 (1)\" width=\"1280\" height=\"720\" \/><figcaption id=\"caption-attachment-40615\" class=\"wp-caption-text\">Courtesy of AZIMUTH.<\/figcaption><\/figure>\n<p>Other international names include Jorja Smith, Chet Faker, Shkoon and more. They will perform alongside exceptionally talented individuals from the region including Saudi-born DJ and producer Nooriyah, Dish Dash, Baloo, KAYAN, and numerous others.<\/p>\n<p>Festival-goers won\u2019t only be there to immerse themselves in the musical performances, but also the wealth of culture and art installations, as they marvel amongst the ancient civilisations of the Kingdom of Saudi Arabia.<\/p>\n<p>Early bird tickets for AZIMUTH start at SAR665 (Dhs651) for a single day pass and SAR1190 (Dhs1165) for the two-day weekend pass. You can discover all of the packages <strong><a href=\"https:\/\/www.experiencealula.com\/en\/alula-moments\/azimuth\" target=\"_blank\">here<\/a><\/strong>.<\/p>\n<h3>WHAT TO WEAR<\/h3>\n<p>Of course, no festival is complete without the right fashion, something which Saudi designers know how to deliver on. AZIMUTH itself is a hub for empowering the Saudi creative scene, which is reaching new heights on a global scale.<\/p>\n<p>Streetwear brands like 1886, founded by Saudi entrepreneurs Fahad Al-Jomiah and Khalid Al-Jammaz, and Proud Angeles, founded by Mohammed Bajabaa fusing the craftsmanship of the Kingdom and the creativity of Los Angeles, both bring a new edge to the country&#8217;s fashion scene, also making for the perfect festival attire. Meanwhile, Saudi jewellery brands like Lilian Ismail and Dalal Jewelry fuse heritage of regional craftsmanship with a modern take on their pieces, ideal for accessorising an AZIMUTH look.<\/p>\n<p>During a music festival you naturally want to look your best, but also want to be comfortable. So, opt for a pair of kicks by Saudi Arabia&#8217;s first sneaker brand, The Nou Project, ensuring you&#8217;re chic, yet practical when it comes to your festival fashion choices. Meanwhile, for your abaya, keep it elevated yet light and airy with a Noura Sulaiman linen abaya.<\/p>\n<p>To ensure your packing list for AZIMUTH is GRAZIA-approved, our editors have curated the very best Saudi designers and brands to wear while you dance your heart out amongst the incredible AlUla landscapes.<\/p>\n<h5>The Top<\/h5>\n<figure id=\"attachment_40517\" aria-describedby=\"caption-attachment-40517\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40517 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/09\/SAUDI-TANK-TOP.png\" alt=\"SAUDI TANK TOP\" width=\"800\" height=\"800\" \/><figcaption id=\"caption-attachment-40517\" class=\"wp-caption-text\">1886 BUSTIER STYLE CORSET TOP BEIGE SAR300 (DHS294)<strong> <a href=\"https:\/\/1886fashion.com\/collections\/tops-shirts-women\/products\/bustier-style-corset-top-beige\" target=\"_blank\">SHOP NOW<\/a><\/strong><\/figcaption><\/figure>\n<h5>The Pants<\/h5>\n<figure id=\"attachment_40513\" aria-describedby=\"caption-attachment-40513\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40513 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/09\/SAUDI-SILVER-PANTS.png\" alt=\"SAUDI SILVER PANTS\" width=\"800\" height=\"800\" \/><figcaption id=\"caption-attachment-40513\" class=\"wp-caption-text\">1886 METALLIC WIDE-LEG PANTS SILVER REGULAR PRICE SAR380 (DHS373) <strong><a href=\"https:\/\/1886fashion.com\/collections\/pants-women\/products\/metallic-wide-leg-pants-sliver\" target=\"_blank\">SHOP NOW<\/a><\/strong><\/figcaption><\/figure>\n<h5>The Kicks<\/h5>\n<figure id=\"attachment_40514\" aria-describedby=\"caption-attachment-40514\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40514 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/09\/SAUDI-SNEAKERS.png\" alt=\"SAUDI SNEAKERS\" width=\"800\" height=\"800\" \/><figcaption id=\"caption-attachment-40514\" class=\"wp-caption-text\">THE NOU PROJECT TNP CLASSIC VEGAN ULTRA LOW TOP SNEAKER SAR900 (DHS881) <strong><a href=\"https:\/\/maisonorient.com\/collections\/the-nou-project\/products\/tnp-classic-vegan-ultra-low-top-sneaker-1\" target=\"_blank\">SHOP NOW<\/a><\/strong><\/figcaption><\/figure>\n<h5>The Tee<\/h5>\n<figure id=\"attachment_40516\" aria-describedby=\"caption-attachment-40516\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40516 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/09\/SAUDI-T-SHIRT.png\" alt=\"SAUDI T-SHIRT\" width=\"800\" height=\"800\" \/><figcaption id=\"caption-attachment-40516\" class=\"wp-caption-text\">PROUD ANGELES LIFE IS BEAUTIFUL TEE SAR274 (DHS269) <strong><a href=\"https:\/\/proudangeles.com\/products\/life-is-beautiful-tee?variant=40847391916080\" target=\"_blank\">SHOP NOW<\/a><\/strong><\/figcaption><\/figure>\n<h5><strong>The Bag<\/strong><\/h5>\n<figure id=\"attachment_40510\" aria-describedby=\"caption-attachment-40510\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40510 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/09\/Hanuxe.png?w=1024\" alt=\"Hanuxe Bag\" width=\"1024\" height=\"576\" \/><figcaption id=\"caption-attachment-40510\" class=\"wp-caption-text\">HANUXE OLIVIA BAG IN OLIVE GREEN SAR12,500 (DHS12,241) <strong><a href=\"https:\/\/www.hanuxe.com\/collections\/handbags\/products\/olivia-in-navy-blue\" target=\"_blank\">SHOP NOW<\/a><\/strong><\/figcaption><\/figure>\n<h5><strong>The Necklace<\/strong><\/h5>\n<figure id=\"attachment_40512\" aria-describedby=\"caption-attachment-40512\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40512 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/09\/SAUDI-NECKLACE.png?w=800\" alt=\"SAUDI NECKLACE\" width=\"800\" height=\"800\" \/><figcaption id=\"caption-attachment-40512\" class=\"wp-caption-text\">DALAL JEWELRY ALEF NECKLACE-GEO LETTERS SAR1,803 (DHS1,765) <a href=\"https:\/\/www.dalaljewelry.com\/collections\/necklace\/products\/geo-letter-alef\" target=\"_blank\"><strong>SHOP NOW<\/strong><\/a><\/figcaption><\/figure>\n<h5><strong>The Earrings<\/strong><\/h5>\n<figure id=\"attachment_40518\" aria-describedby=\"caption-attachment-40518\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40518 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/09\/SAUDI-JEWELLERY-BRAND-EARRINGS-1.png\" alt=\"SAUDI JEWELLERY BRAND EARRINGS\" width=\"1280\" height=\"720\" \/><figcaption id=\"caption-attachment-40518\" class=\"wp-caption-text\">LILIAN ISMAIL SQUARE BEADED HOOPS SAR4,406 (DHS4,315) <strong><a href=\"https:\/\/www.lillianismail.com\/products\/square-beaded-hoop-earrings\" target=\"_blank\">SHOP NOW<\/a><\/strong><\/figcaption><\/figure>\n<h5>The Abaya<\/h5>\n<figure id=\"attachment_40509\" aria-describedby=\"caption-attachment-40509\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40509 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/09\/Saudi-abaya-brand.png\" alt=\"Saudi Abaya Brand\" width=\"800\" height=\"1000\" \/><figcaption id=\"caption-attachment-40509\" class=\"wp-caption-text\">NOURA SULAIMAN LINEN ABAYA SAR1,650 (DHS1,615) <strong><a href=\"https:\/\/noura-sulaiman.com\/product\/linen-abaya\/\" target=\"_blank\">SHOP NOW<\/a><\/strong><\/figcaption><\/figure>\n<h5>The Sunnies<\/h5>\n<figure id=\"attachment_40515\" aria-describedby=\"caption-attachment-40515\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40515 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/09\/SAUDI-SUNGLASSES.png\" alt=\"SAUDI SUNGLASSES\" width=\"800\" height=\"800\" \/><figcaption id=\"caption-attachment-40515\" class=\"wp-caption-text\">PROUD ANGELES ROCKSTAR SUNGLASSES SAR494 (DHS484) <strong><a href=\"https:\/\/proudangeles.com\/products\/pa-rockstar-sunglasses\" target=\"_blank\">SHOP NOW<\/a><\/strong><\/figcaption><\/figure>\n<h3>AlUla Moments 2023<\/h3>\n<figure id=\"attachment_40617\" aria-describedby=\"caption-attachment-40617\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40617 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/09\/AZIMUTH-Festival-2023-2.png\" alt=\"AZIMUTH Festival 2023\" width=\"1280\" height=\"720\" \/><figcaption id=\"caption-attachment-40617\" class=\"wp-caption-text\">Courtesy of GRAZIA.<\/figcaption><\/figure>\n<p>A vibrant hub and go-to spot for travellers, wellness seekers and culture enthusiasts, AlUla has been a destination rich in human civilisation for over 7,000 years and encourages each visitor to go on a transformative journey.<\/p>\n<p>This is exactly why AlUla Moments was launched, to platform the heritage and traditions of the Saudi region though a number of different activations.<\/p>\n<p>First launched in 2021, AlUla Moments has now become a 12-month immersive calendar encompassing music festivals, wellness activations, desert polo and more. Discover the full AlUla Moments 2023\/24 <a href=\"https:\/\/graziamagazine.com\/me\/articles\/alula-moments-calendar-2023-2024\/\">here<\/a>.<\/p>\n","protected":false},"author":42685,"featured_media":40616,"template":"","format":"standard","categories":[260,65],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AZIMUTH 2023 In AlUla, Saudi Arabia: What To Do, See &amp; Wear<\/title>\n<meta name=\"description\" content=\"To kickstart the busy year of activations in AlUla, Saudi Arabia is AZIMUTH - a two-day music festival. 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