{"id":39977,"date":"2023-08-23T13:14:36","date_gmt":"2023-08-23T03:14:36","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=237790"},"modified":"2023-08-23T09:16:06","modified_gmt":"2023-08-23T05:16:06","slug":"scooter-braun-justin-bieber-manager","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/scooter-braun-justin-bieber-manager\/","title":{"rendered":"Why Ariana Grande, Justin Bieber & Demi Lovato Have Reportedly Left Scooter Braun’s Empire"},"content":{"rendered":"
\"Scooter-Braun-Justin-Bieber\"
WESTWOOD, CALIFORNIA – JANUARY 27: Scooter Braun and Justin Bieber attend YouTube Originals “Justin Bieber: Seasons” premiere at Regency Bruin Theater on January 27, 2020 in Westwood, California. (Photo by Kevin Mazur\/Getty Images for YouTube Originals)<\/figcaption><\/figure>\n

Castles crumbling: Scooter Braun and his empire of A-listen talent could be falling before our very eyes, with new reports emerging that his biggest acts, including Justin Bieber and Ariana Grande<\/a>, have parted ways with the music executive and manager.<\/p>\n

Without any evidence to confirm or deny these reports, it\u2019s hard to gauge if the alleged mass exodus has any merit to it. However, consecutive reports claiming that this talent has split with the 42-year-old could signal his roster may be anything but stable.<\/p>\n

Scooter, whose real name is Scott, may be facing uncertainty with claims both confirming and denying the swift dissemination of his talent stable coming in quick succession. The news piqued the interest of netizens (especially Taylor Swift fans) after his most-loyal client, Justin Bieber, has reportedly begun looking for new representation.<\/p>\n

What Is Happening With Scooter Braun, Justin Bieber, Ariana Grande and Demi Lovato?<\/strong><\/h3>\n

According to Variety <\/i><\/a>\u201cBieber\u2019s allegedly impending departure was strenuously denied by multiple sources.\u201d The publication continued to claim that a source speaking to Puck News <\/i><\/a>(who first reported the \u2018break up\u2019 and claim Scooter and Justin haven\u2019t talked in months) reiterated the validity of their claim, insisting that the news is accurate.<\/p>\n

We have more concrete proof on the departure of Demi Lovato, with Variety <\/i>also writing that her \u201camicable\u201d split \u201chas been confirmed of the record by sources from both camps\u201d. Though, claims of Ariana Grande\u2019<\/a>s reported withdrawal have allegedly been shut down by Scooter’s camp, with Variety <\/i>adding that the statement was \u201cstrenuously denied by sources close to Braun\u201d.<\/p>\n

It\u2019s not understood why reports of a collective egress has emerged, with both the artists and Scooter most likely firing grenades from either side of a trench. Sources dropping tidbits of truth are reportedly \u201cclamming up fast\u201d (as per Variety)<\/i> with the complete picture of the situation more abstract than crystal clear.<\/p>\n

\"Demi-Lovato-Ariana-Grande\"
Demi Lovato and Ariana Grande, who are\/were both managed by Scooter Braun, pose during the 62nd Annual GRAMMY Awards at STAPLES Center on January 26, 2020 in Los Angeles, California. (Photo by Kevin Mazur\/Getty Images for The Recording Academy)<\/figcaption><\/figure>\n

A source speaking to the publication claims Scooter is \u201ccontinuing to step back from day-to-day operations\u201d, instead focusing on his role as CEO of Hybe America. In 2021, he sold Ithaca Holdings, which was the parent company for SB Projects (his management business), to Hybe Corporations, a South Korean multinational entertainment conglomerate responsible for K-Pop groups like BTS, for $1.05 billion in 2021.<\/p>\n

His focus on the American division could be the reason for his talent stepping back, however, a source speaking to Variety <\/i>revealed that the claims are nothing but \u201crumours\u201d.<\/p>\n

\u201cAll of Scooter Braun’s clients are under contract and negotiations have been going on for several months as Scooter steps into his larger role as HYBE America CEO,\u201d the source claimed. \u201cPeople are spreading rumours based on what they know, but they are off. Scooter\u2019s team at SB Projects are still handling both Justin and Ariana as they work through what this new structure looks like.\u201d<\/p>\n

Why Is Taylor Swift Involved In Scooter Braun’s Management Drama?<\/strong><\/h3>\n

Despite the reports being nothing but claims at this point, it hasn\u2019t stopped the Twitter-verse from celebrating his \u201cdemise\u201d.<\/p>\n

In 2019, Scooter Braun became embroiled in a public feud with Taylor Swift<\/a> after he purchased her master recordings through his acquisition of Big Machine Records; Taylor\u2019s record label at the time.<\/p>\n

\"Taylor-Swift\"
NASHVILLE, TENNESSEE – MAY 06: Taylor Swift performs onstage during night two of Taylor Swift | The Eras Tour at Nissan Stadium on May 06, 2023 in Nashville, Tennessee. (Photo by John Shearer\/TAS23\/Getty Images for TAS Rights Management)<\/figcaption><\/figure>\n

Taylor claims that Big Machine offered \u201cunfavourable conditions\u201d during the proposition of the sale to her, a deal she rejected. Big Machine went on to sell the masters to Scooter, a man Taylor described in a viral Tumblr post as an “incessant, manipulative bully\u201d.<\/a><\/p>\n

With the success of Taylor\u2019s re-recorded albums,<\/a> fans of the musician have conflated her billion-dollar world tour<\/a> and overall success with the \u201cundoing\u201d of Scooter, though nothing can be confirmed on the latter.<\/p>\n

And with the single \u201cVigilante —-\u201d from Taylor\u2019s tenth studio album Midnights <\/i>reportedly about Scooter, fans have been digging into the lyrics as a potential hint of his \u201cdownfall\u201d.<\/a><\/p>\n

The lyrics include: \u201cShe needed cold, hard proof, so I gave her some \/She had the envelope, where you think she got it from? \/ Now she gets the house, gets the kids, gets the pride\/ Picture me thick as thieves with your ex-wife\/ While he was doin’ lines and crossin’ all of mine \/Someone told his white-collar crimes to the FBI.\u201d<\/p>\n

Of course, while it may be entertaining to some to speculate which events in Scooter’s life that could\u2019ve fuelled these lyrics, they should only be viewed as that: creative storytelling. Yes, his \u201creputation\u201d has assuredly taken a hit, but we can\u2019t say for certain whether Scooter’s roster is completely benched.\u00a0<\/span><\/p>\n","protected":false},"author":42674,"featured_media":39980,"template":"","format":"standard","categories":[36,35],"yoast_head":"\nScooter Braun, Justin Bieber & Taylor Swift Drama: An Explainer<\/title>\n<meta name=\"description\" content=\"Click here for a full explainer on the drama between Scooter Braun, Justin Bieber, Ariana Grande and why Taylor Swift is involved.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/scooter-braun-justin-bieber-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Ariana Grande, Justin Bieber & Demi Lovato Have Reportedly Left Scooter 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