{"id":39965,"date":"2023-08-22T12:05:02","date_gmt":"2023-08-22T08:05:02","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=39965"},"modified":"2023-08-22T15:13:37","modified_gmt":"2023-08-22T11:13:37","slug":"reform-athletica-opening-difc","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/reform-athletica-opening-difc\/","title":{"rendered":"This Luxury Dubai Pilates Studio Is Opening Its Doors In DIFC"},"content":{"rendered":"<figure id=\"attachment_39966\" aria-describedby=\"caption-attachment-39966\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-39966 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/08\/Reform-Athletica-.png\" alt=\"Reform Athletica\" width=\"1280\" height=\"720\" \/><figcaption id=\"caption-attachment-39966\" class=\"wp-caption-text\">Courtesy of Reform Athletica.<\/figcaption><\/figure>\n<p>Popular boutique fitness studio Reform Athletica is set to open its doors in a second location.<\/p>\n<p>The luxury Pilates studio, which first launched in Jumeirah location back in 2018, is the latest addition to the roster of venues at ICD Brookfield.<\/p>\n<p>Known for its signature take on reformer Pilates, the new DIFC location will expand into other fitness areas including microform, HIIT classes, deep stretch, RA strength and more. Additionally, in line with its commitment to sustainability, will minimise the use of single use plastics.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CwCvTkrpIfe\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CwCvTkrpIfe\/?utm_source=ig_embed&amp;utm_campaign=loading\"style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\"  target=\"_blank\" rel=\"noopener\" target=\"_blank\">A post shared by Reform Athletica (@reformathletica)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Adding to the \u00fcber luxe and boutique feel Reform Athletica is known for, class numbers are kept at very limited numbers with a maximum space of 10 to 12 people.<\/p>\n<p>Set to open next month in September 2023, the expansive space of the new location was designed by London-based architecture firm TR Studios and includes a two fitness studios, a personal training room, its own juice bar and luxury changing facilities.<\/p>\n<p>As part of its introduction to ICD Brookfield, the fitness studio is running a special founders&#8217; package for Dhs3,000, which includes a total of 30 classes for the first 100 buyers.<\/p>\n<p>Reform Athletica is just the latest venue to join the growing roster of things to do at ICD Brookfield.<\/p>\n<p>No longer just a hub of offices, the popular DIFC spot is now a thriving hub for fitness spaces, cafes and restaurants.<\/p>\n<p>Other fitness studios include 1Rebel and Embody Fitness, meanwhile its dining roster includes newly opened venue The Guild, La Nina, Josette, The Arts Club, Lulu and The Beanstalk and more.<\/p>\n","protected":false},"author":42685,"featured_media":39966,"template":"","format":"standard","categories":[260,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This Luxury Dubai Pilates Studio Is Opening Its Doors In DIFC<\/title>\n<meta name=\"description\" content=\"Popular boutique fitness studio Reform Athletica is set to open its doors in ICD Brookfield.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/reform-athletica-opening-difc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Luxury Dubai Pilates Studio Is Opening Its Doors In DIFC\" \/>\n<meta property=\"og:description\" content=\"Popular boutique fitness studio Reform Athletica is set to open its doors in ICD Brookfield.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/me\/articles\/reform-athletica-opening-difc\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia Middle East\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-22T11:13:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/08\/Reform-Athletica-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/reform-athletica-opening-difc\/\",\"url\":\"https:\/\/graziamagazine.com\/me\/articles\/reform-athletica-opening-difc\/\",\"name\":\"This Luxury Dubai Pilates Studio Is Opening Its Doors In DIFC\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\"},\"datePublished\":\"2023-08-22T08:05:02+00:00\",\"dateModified\":\"2023-08-22T11:13:37+00:00\",\"description\":\"Popular boutique fitness studio Reform Athletica is set to open its doors in ICD Brookfield.\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/reform-athletica-opening-difc\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/me\/articles\/reform-athletica-opening-difc\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/reform-athletica-opening-difc\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/me\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This Luxury Dubai Pilates Studio Is Opening Its Doors In DIFC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\",\"url\":\"https:\/\/graziamagazine.com\/me\/\",\"name\":\"Grazia Middle East\",\"description\":\"Grazia&#039;s Middle East Site\",\"alternateName\":\"Grazia ME\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/me\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"This Luxury Dubai Pilates Studio Is Opening Its Doors In DIFC","description":"Popular boutique fitness studio Reform Athletica is set to open its doors in ICD Brookfield.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/me\/articles\/reform-athletica-opening-difc\/","og_locale":"en_US","og_type":"article","og_title":"This Luxury Dubai Pilates Studio Is Opening Its Doors In DIFC","og_description":"Popular boutique fitness studio Reform Athletica is set to open its doors in ICD Brookfield.","og_url":"https:\/\/graziamagazine.com\/me\/articles\/reform-athletica-opening-difc\/","og_site_name":"Grazia Middle East","article_modified_time":"2023-08-22T11:13:37+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/08\/Reform-Athletica-.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/me\/articles\/reform-athletica-opening-difc\/","url":"https:\/\/graziamagazine.com\/me\/articles\/reform-athletica-opening-difc\/","name":"This Luxury Dubai Pilates Studio Is Opening Its Doors In DIFC","isPartOf":{"@id":"https:\/\/graziamagazine.com\/me\/#website"},"datePublished":"2023-08-22T08:05:02+00:00","dateModified":"2023-08-22T11:13:37+00:00","description":"Popular boutique fitness studio Reform Athletica is set to open its doors in ICD Brookfield.","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/me\/articles\/reform-athletica-opening-difc\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/me\/articles\/reform-athletica-opening-difc\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/me\/articles\/reform-athletica-opening-difc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/me\/"},{"@type":"ListItem","position":2,"name":"This Luxury Dubai Pilates Studio Is Opening Its Doors In DIFC"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/me\/#website","url":"https:\/\/graziamagazine.com\/me\/","name":"Grazia Middle East","description":"Grazia&#039;s Middle East Site","alternateName":"Grazia ME","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/me\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia Middle East","distributor_original_site_url":"https:\/\/graziamagazine.com\/me","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles\/39965"}],"collection":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/users\/42685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media\/39966"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media?parent=39965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/categories?post=39965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}