{"id":39792,"date":"2023-08-16T11:35:54","date_gmt":"2023-08-16T07:35:54","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=39792"},"modified":"2023-08-16T15:07:57","modified_gmt":"2023-08-16T11:07:57","slug":"emirati-fashion-brand-qasimi-initiative-sudan","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/emirati-fashion-brand-qasimi-initiative-sudan\/","title":{"rendered":"Emirati Fashion Brand Qasimi Announces Initiative To Support People In Need In Sudan"},"content":{"rendered":"<figure id=\"attachment_39795\" aria-describedby=\"caption-attachment-39795\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-39795 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/08\/Qasimi-fashion-brand.png\" alt=\"Qasimi fashion brand\" width=\"1280\" height=\"720\" \/><figcaption id=\"caption-attachment-39795\" class=\"wp-caption-text\">Courtesy of Qasimi.<\/figcaption><\/figure>\n<p>Emirati fashion brand Qasimi has announced its new charity initiative to support those in desperate need due to the ongoing conflict in Sudan.<\/p>\n<p>Under the leadership of creative director Sheikha Hoor Al Qasimi, who is also the President and Director of Sharjah Art Foundation, the London-based label will be working with Unicef UK in order to offer aid to the people of Sudan.<\/p>\n<p>As part of the initiative, a new T-shirt has been unveiled \u2013 the Hoag T-shirt. Available in black and white, the Hoag T-Shirt features a simple design with an Arabic phrase on the front and an English phrase on the back, both in a bright red colour.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cv7G08WvDRE\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Cv7G08WvDRE\/?utm_source=ig_embed&amp;utm_campaign=loading\"style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\"  target=\"_blank\" rel=\"noopener\" target=\"_blank\">A post shared by QASIMI (@qasimi_official)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>The Arabic phrase reads, \u201cA passion for something absent\u201d, and the English phrase reads, \u201cLost as you are\u201d. All proceeds from the sale of the T-shirt will go directly to Unicef UK.<\/p>\n<p>The T-shirt was launched, as stated by Qasimi on Instagram, in \u201cresponse to the urgent humanitarian crisis unfolding in Sudan\u201d.<\/p>\n<p>\u201cFocusing on delivering crucial aid and resources to affected children and families, this effort reflects Qasimi\u2019s dedication to easing the struggles of Sudanese families caught in the conflict&#8217;s turmoil,\u201d the brand added.<\/p>\n<p>The fashion label was founded in London by Sheikh Khalid Al Qasimi in 2015. The main focus of the brand was to create \u201cunderstated and refined garments\u201d which blends a mixture of craft and reflects its Middle Eastern heritage.<\/p>\n<p>Following Sheikh Khalid\u2019s death in 2019, Sheikha Hoor took over the brand as creative director.<\/p>\n","protected":false},"author":42685,"featured_media":39795,"template":"","format":"standard","categories":[260,65,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emirati Brand Qasimi Announces Aid Initiative For People In Sudan<\/title>\n<meta name=\"description\" content=\"Emirati fashion brand Qasimi has announced a new charity initiative to support those in desperate need due to the ongoing conflict in Sudan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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