{"id":3855,"date":"2021-04-19T06:00:21","date_gmt":"2021-04-19T06:00:21","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=191150"},"modified":"2021-04-19T08:12:27","modified_gmt":"2021-04-19T08:12:27","slug":"celebrity-beauty-brands","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/celebrity-beauty-brands\/","title":{"rendered":"All The Celebrity Beauty Brands That Are Currently In The Works"},"content":{"rendered":"
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Instagram\/HaileyBieber<\/figcaption><\/figure>\n

Two decades ago, it was all about the celebrity fragrance<\/a>. But while signature scents still remain a popular product for Hollywood stars, these days famous faces are wanting to inhabit your entire beauty cabinet \u2013 and if sales are any indication, it appears we’re more than happy to buy in to celebrity beauty brands.<\/p>\n

In recent years we’ve seen the likes of Rihanna<\/a>, Kylie Jenner<\/a> and Victoria Beckham<\/a> turn themselves from household names into noteworthy makeup and skincare moguls. Other stars have observed such success and followed suit, with everyone from JLo<\/a> and Selena Gomez<\/a> to TikTok star Addison Rae<\/a> launching their own beauty lines.<\/p>\n

The market might be flooded with celebrity-backed cosmetics, but we’re set to see even more beauty brands pop up in the near future. Here’s who’s rumoured to be starting their own skincare, makeup or haircare brands in the near future.<\/p>\n

Hailey Bieber: Rhode Beauty<\/h4>\n
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A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)<\/a><\/p>\n<\/div>\n<\/blockquote>\n