{"id":38274,"date":"2023-07-03T12:22:41","date_gmt":"2023-07-03T02:22:41","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=235451"},"modified":"2023-07-03T13:28:09","modified_gmt":"2023-07-03T03:28:09","slug":"naomi-campbell-pretty-little-thing-collab","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/naomi-campbell-pretty-little-thing-collab\/","title":{"rendered":"Naomi Campbell Is Partnering With Fast Fashion Giant Pretty Little Thing"},"content":{"rendered":"<figure id=\"attachment_235472\" aria-describedby=\"caption-attachment-235472\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-235472\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2023\/06\/GettyImages-1472434463.jpg\" alt=\"Naomi Campbell X Pretty Little Thing\" width=\"1024\" height=\"1536\" \/><figcaption id=\"caption-attachment-235472\" class=\"wp-caption-text\">WEST HOLLYWOOD, CALIFORNIA &#8211; MARCH 09: Naomi Campbell walks the runway during the Versace FW23 Show at Pacific Design Center on March 09, 2023 in West Hollywood, California. (Photo by Arturo Holmes\/Getty Images)<\/figcaption><\/figure>\n<p>Naomi Campbell has surprised fans with some rather unexpected news. As announced on <a href=\"https:\/\/www.instagram.com\/reel\/CuH1DW9o6cY\/?\" target=\"_blank\">Instagram<\/a>, the veteran supermodel has partnered up with fast-fashion retailer <a href=\"https:\/\/graziadaily.co.uk\/life\/in-the-news\/pretty-little-thing-marketplace-indiyah-love-island\/\" target=\"_blank\">Pretty Little Thing<\/a> for a soon-to-be-released collection.<\/p>\n<p>Designed by the legend herself, the collaboration was teased with a clip of a director&#8217;s chair emblazoned with &#8220;Pretty Little Thing, designed by Naomi Campbell,&#8221; with nothing but the same in the captions. Naturally, the reveal sparked many confused comments, with one user posting, &#8220;One of the most respected supermodels collabing with an unethical brand that steals designs from small businesses. how embarrassing,&#8221; and blogger <a href=\"https:\/\/graziamagazine.com\/articles\/camille-charriere-instagram-statement\/\">Camille Charriere<\/a> simply writing, &#8220;Why.&#8221;<\/p>\n<p>It&#8217;s believed that the partnership came about by way of Campbell&#8217;s friendship with PLT&#8217;s CEO Umar Kamani, who stepped down earlier this year.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CuH1DW9o6cY\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CuH1DW9o6cY\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CuH1DW9o6cY\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by PrettyLittleThing (@prettylittlething)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>The move still comes as a shock, given<a href=\"https:\/\/graziamagazine.com\/articles\/naomi-campbells-most-iconic-moments\/\"> Campbell&#8217;s illustrious career<\/a>. Having been a muse for luxury fashion houses like Chanel, Hugo Boss, Versace, Lanvin, Burberry, Balmain, Givenchy and plenty more across her incredible career, it feels at odds to now turn to fast fashion.<\/p>\n<p>Moreover, Campbell is a staunch advocate for emerging designers and Black talent in fashion, often lending her platform to charitable causes that celebrate creativity, including the kinds of brands that fast-fashion giants like PLT notoriously rip off. The company also has a sordid history of scandals, including<a href=\"https:\/\/www.businessinsider.com\/boohoo-pretty-little-thing-slammed-kourtney-kardashian-greenwashing-sustainability-2022-9#:~:text=UK%2Dbased%20fashion%20brand%20Pretty,and%20investigations%20that%20say%20otherwise.\" target=\"_blank\"> accusations of alleged greenwashing<\/a> and exploitative working conditions. Good On You, a blog that rates fashion brands based on sustainability, labour treatment, and animal welfare, even gave PrettyLittleThing a \u201cWe Avoid\u201d rating, which is the lowest rating the organisation offers.<\/p>\n<p>While it&#8217;s true that fashion doesn&#8217;t always pay the bills and that a partnership with PLT\u2014whose worth stood at $7.2 billion (AUD) as of April 2023\u2014would surely involve a lucrative paycheque that not many of us could afford to refuse, the collaboration is understandably not sitting well with fans. It&#8217;s worth pointing out that accessibility in fashion is a pervasive issue, and Campbell can&#8217;t bear the entire weight of fast fashion&#8217;s problems, but the partnership certainly raises questions about virtue signalling in the industry. Nevertheless, we&#8217;re sure that Campbell&#8217;s name alone on the joint venture will see it succeed commercially.<\/p>\n","protected":false},"author":42672,"featured_media":38275,"template":"","format":"standard","categories":[65,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Naomi Campbell Is Partnering With Pretty Little Thing<\/title>\n<meta name=\"description\" content=\"Naomi Campbell has shocked fans by announcing an unexpected partnership with fast fashion giant Pretty Little Thing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/naomi-campbell-pretty-little-thing-collab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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