{"id":35750,"date":"2023-05-11T08:55:05","date_gmt":"2023-05-11T04:55:05","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=35750"},"modified":"2023-05-11T08:59:48","modified_gmt":"2023-05-11T04:59:48","slug":"glist-uae-sheet-mask-skincare-brand","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/glist-uae-sheet-mask-skincare-brand\/","title":{"rendered":"Meet GLIST \u2013 The Homegrown Beauty Brand Shaking Up The Sheet Mask Market"},"content":{"rendered":"<figure id=\"attachment_35760\" aria-describedby=\"caption-attachment-35760\" style=\"width: 670px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-35760\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/05\/GLIST-mask-group-shot-from-Instagram.png\" alt=\"GLIST sheet masks by the pool\" width=\"670\" height=\"377\" \/><figcaption id=\"caption-attachment-35760\" class=\"wp-caption-text\">Courtesy of GLIST<\/figcaption><\/figure>\n<p>There\u2019s no better way to achieve a <a href=\"https:\/\/www.instagram.com\/namvo\/?hl=en\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">Nam Vo<\/a>-worthy glow than with a juicy, <a href=\"https:\/\/graziamagazine.com\/me\/articles\/sarah-jessica-parker-skincare\/\">serum<\/a>-drenched sheet mask, which is why we were utterly delighted when GLIST first graced the beauty desk. Freshly launched, GLIST offers a curated edit of sheet masks that revitalise, hydrate and nourish skin, tackling everything from dehydration to ageing and congestion. The best bit? They\u2019re formulated especially for those living in Dubai.<\/p>\n<p>Kary Cheng, GLIST\u2019s founder and CEO, began her career as an accountant, and never in her wildest dreams imagined she\u2019d one day launch a skincare brand. But, after moving to the UAE and finding a disappointingly sparse sheet mask market, she realised she needed to bring her love of sheet masks to the region, stat.<\/p>\n<p>Enter: Dubai\u2019s first premium, East Asian skincare brand that specialises in sheet masks of the highest calibre. After declaring that sheet masks played a big role in her skincare routine while growing up, and describing them as \u201cthe most important step in East Asian skincare,\u201d Cheng combined the best of <a href=\"https:\/\/graziamagazine.com\/me\/articles\/designer-issey-miyake-dies\/\">Japanese<\/a> and <a href=\"https:\/\/graziamagazine.com\/me\/articles\/jamsu-korean-beauty-hack\/\">Korean<\/a> trends and technologies to bring a centuries-old ritual to desert-parched skin.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CqTNtThoZ7H\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CqTNtThoZ7H\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CqTNtThoZ7H\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by GLIST (@glist___official)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>In a statement to the press, Cheng explained, \u201cAfter living in Dubai for a decade, I found myself having to travel back to Hong Kong for sheet masks because I couldn\u2019t find any in the Gulf that matched the quality or delivered the same results as other leading East Asian brands. It seemed crazy to me that after all this time I still had to travel to a different country to buy the skincare essential that I\u2019d relied on my whole life to rejuvenate my skin. So, I created GLIST to introduce people in the region to the powerful rejuvenation benefits of high-quality sheet masks and provide those that lead busy lifestyles a chance to escape time-consuming skincare routines and indulge in a simple and effective way to take care of their skin and feel their best.\u201d<\/p>\n<p>While wanting to encourage self-care, self-love and a celebration of natural beauty by embracing natural skin, Cheng also wanted GLIST to be inclusive. Each mask is <a href=\"https:\/\/graziamagazine.com\/me\/articles\/vegan-beauty-brands-uae-shop-now\/\" target=\"_blank\" rel=\"noopener\">vegan<\/a>, cruelty-free, suitable for all skin types and \u2013 pioneeringly \u2013 <a href=\"https:\/\/graziamagazine.com\/me\/articles\/halal-beauty-brands-you-need-to-know-about\/\">halal<\/a>.<\/p>\n<p>Speaking exclusively to our beauty writer, Cheng explained, \u201cThere are a lot of firsts in the products: first semi-gel, semi-fibre sheet material, and first quality sheet masks to be launched in the Gulf.&#8221;<\/p>\n<figure id=\"attachment_35759\" aria-describedby=\"caption-attachment-35759\" style=\"width: 500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-35759 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/05\/GLIST-founder-Kary-Cheung.png?w=500\" alt=\"GLIST brand founder and CEO, Kary Cheung\" width=\"500\" height=\"500\" \/><figcaption id=\"caption-attachment-35759\" class=\"wp-caption-text\">Courtesy of GLIST<\/figcaption><\/figure>\n<p>The material used for each sheet mask is not only unique but deliciously satisfying to use. The wet, jelly-like sheets stick to your face like a second skin, which (when combined with the action-packed serum formulas themselves) encourage deep in-the-pore absorption of hero ingredients (hyaluronic acid and allantoin included). They then transform with wear, which is a sign that they\u2019re working and the formulas are being absorbed into skin.<\/p>\n<p>Cheng says she sheet masks <em>six<\/em> times a week, so you\u2019ll find us hiding behind our desks and doing the very same for the foreseeable future. If you\u2019re hoping to streamline your routine and effortlessly hydrate, revitalise and nourish your skin in one go, consider GLIST your new go-to.<\/p>\n<figure id=\"attachment_35758\" aria-describedby=\"caption-attachment-35758\" style=\"width: 500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-35758 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/05\/GLIST-hydro-mask-packshot.png\" alt=\"GLIST Ultra Hydro Plumping Mask Box of Five\" width=\"500\" height=\"500\" \/><figcaption id=\"caption-attachment-35758\" class=\"wp-caption-text\">GLIST Ultra Hydro Plumping Mask Box of Five, Dhs299, <strong><a href=\"https:\/\/glistofficial.com\/product\/glist-ultra-hydro-plumping-mask\/\" target=\"_blank\">SHOP NOW<\/a><\/strong><\/figcaption><\/figure>\n","protected":false},"author":40397,"featured_media":35760,"template":"","format":"standard","categories":[47,35],"yoast_head":"<!-- This site is optimized 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