{"id":34944,"date":"2023-04-21T09:44:24","date_gmt":"2023-04-20T23:44:24","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=231818"},"modified":"2023-04-21T10:58:50","modified_gmt":"2023-04-21T00:58:50","slug":"zendaya-louis-vuitton-capucine-campaign","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/zendaya-louis-vuitton-capucine-campaign\/","title":{"rendered":"Zendaya Is Officially A Louis Vuitton Girl And Is This What All The Fuss Has Been About?"},"content":{"rendered":"
\"Louis-Vuitton-Zendaya-Capucine-Campaign\"
Louis Vuitton’s 2023 Capucine campaign staring Zendaya. Image via Louis Vuitton.<\/figcaption><\/figure>\n

Things we didn\u2019t have on our 2023 bingo card: Zendaya adding Louis Vuitton to her list of impressive brand ambassadorships, Law Roach retiring from celebrity styling and the LVMH crown jewel itself being dragged into the drama.<\/p>\n

But nevertheless, here we are! How do we all feel about it?<\/p>\n

When we say it, we are referring to Zendaya\u2019s first official campaign as a certified Louis Vuitton girl, of course.<\/p>\n

Joining the likes of, well, almost everyone in Hollywood, Zendaya secured the (Cappucine) bag and served us a healthy dollop of dreamy, sun-kissed C\u00f4te d’Azur realness.<\/p>\n

\"Zendaya-Louis-Vuitton-Capucine\"
Louis Vuitton’s 2023 Capucine campaign staring Zendaya. Image via Louis Vuitton.<\/figcaption><\/figure>\n

Styled by Roach\u2014don\u2019t get it twisted now, the Chicago-born image architect did warn us that he wasn\u2019t going anywhere<\/a><\/span>\u2014and shot by Mert Alas and Marcus Piggott, Zendaya <\/span>certainly breathed new life into the Maison\u2019s iconic advertisements. <\/span><\/p>\n

See: L\u00e9a Seydoux\u2019s sensual<\/span> femme fatale <\/span><\/i>Cappucine campaign from 2021. <\/span><\/p>\n

In the accompanying video, Zendaya takes over a mid-Century modern villa in Roquebrune-Cap-Martin. For all its French charm, the locale is not too dissimilar from the modernist penthouses dotted along the hillside of Los Angeles, clearly emphasising the synergy between Zendaya\u2019s Californian roots and Louis Vuitton\u2019s rich Parisian heritage.<\/span><\/p>\n

\"Zendaya-Louis-Vuitton-Ad\"
Louis Vuitton’s 2023 Capucine campaign staring Zendaya. Image via Louis Vuitton.<\/figcaption><\/figure>\n

Dressed not in Nicolas Ghesqui\u00e8re\u2019s French girl redux Fall\/Winter 2023 collection, <\/a><\/span>Zendaya took to the front of the lens in custom creations.\u00a0<\/span><\/p>\n

Considering this show sent shockwaves around the world because of Zendaya\u2019s very attendance an <\/span>that <\/span><\/i><\/a>video of Law Roach appearing to be snubbed<\/a> and shoved into a third-row seat (which was debunked by the stylist himself, btw), we’re thrilled to see all parties moving forward from this moment.<\/span><\/p>\n

A top of the French Riviera, Zendaya and her dancing partner\u2014a series of Capucines\u2014sashay around the house to Neil Diamond\u2019s \u2018Girl, You’ll Be A Woman Soon\u2019. A woman indeed\u2014a bona fide LV girlie in her element.<\/span><\/p>\n

The montage, despite all its glamour, harks back to the second season scene from Euphoria<\/em><\/a> of Rue dancing around her house to Tony Bennet\u2019s ‘Call Me Irresponsible’.<\/p>\n

We wonder if Zendaya and Louis Vuitton are living out an alternate reality where Rue rode her suitcase full of cash straight to the LAX and jumped on a one-way flight to Charles de Gaulle?<\/p>\n

Either way, it\u2019s a luxe affair, but not one that has got away scot-free. Considering Zendaya\u2019s partnership with Louis Vuitton was rumoured to have forced Roach into early retirement<\/a>, her first official campaign for the French house was always going to be a moment that sent the cultural zeitgeist spiralling.<\/p>\n

But if this perfectly pleasant campaign was what all the fuss was over, we\u2019re going to need a hand-written apology from every social media user who came for Law, Zendaya and LV.<\/p>\n

If anything, the controversy surrounding this campaign should be that it didn\u2019t feature Zendaya\u2019s iconic two-piece tiger print suit<\/a>, a.k.a the first custom LV look she ever wore.<\/p>\n

This campaign was a long time coming, and the end result is really just another feather in Zendaya’s proverbial hat.<\/p>\n

Shop Zendaya’s Louis Vuitton campaign look\u00a0<\/strong>below:<\/b><\/p>\n

\"Louis-Vuitton-Capucine-Bag\"<\/p>\n

Louis Vuitton Capucines BB, $10,500. <\/span>Shop Now.<\/strong><\/span><\/p>\n

\"Louis-Vuitton-Capucine-Bag\"<\/p>\n

Louis Vuitton Capucines BB, $9800. <\/span>Shop Now.<\/strong><\/span><\/a><\/p>\n","protected":false},"author":42674,"featured_media":34945,"template":"","format":"standard","categories":[65,35],"yoast_head":"\nZendaya's First Campaign For Louis Vuitton Has Officially Arrived<\/title>\n<meta name=\"description\" content=\"Zendaya has fronted her first campaign for Louis Vuitton. 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