{"id":34742,"date":"2023-04-17T10:52:05","date_gmt":"2023-04-17T06:52:05","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=34742"},"modified":"2023-04-17T10:52:05","modified_gmt":"2023-04-17T06:52:05","slug":"saudi-100-brands-ramadan-pop-up","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/saudi-100-brands-ramadan-pop-up\/","title":{"rendered":"Inside the Saudi 100 Brands Ramadan Pop-Up"},"content":{"rendered":"
\"\"
Courtesy of Saudi 100 Brands<\/figcaption><\/figure>\n

Fresh from the success of the Heritage Exhibition at The Saudi Cup in February, designers from the Kingdom returned in full force for the Saudi 100 Brands Ramadan Pop-Up in Riyadh, the latest initiative from the Ministry of Culture of Saudi Arabia\u2019s Fashion Commission.<\/p>\n

\"\"
Courtesy of Saudi 100 Brands<\/figcaption><\/figure>\n

Burak \u00c7akmak, the Fashion Commission\u2019s visionary CEO explains, \u201cWe curated the Saudi 100 Brands\u2019 Ramadan pop-up to give the public a chance to buy Saudi fashion and connect directly with our designers to see just how talented they are.\u201d<\/p>\n

To the soothing sound of strings from a live oud performer, and the enveloping scent of bakhoor, a 10,000 square metre space in Riyadh Front provided the backdrop for the three-day Saudi showcase of womenswear, couture, perfume, jewellery, footwear, accessories and menswear, complete with henna artistry, an iteration of the Japanese restaurant Nozomi, bakery Elba Riyadh, plus homegrown caf\u00e9 concepts That and Bafarat.<\/p>\n

\"\"
Courtesy of Saudi 100 Brands<\/figcaption><\/figure>\n

Participating in the pop-up were designers such as Abadia, Noura Al Sheikh, Mona Alshebil, Sadeem, Not Boring, Noble & Fresh, 1886 and Qormuz from the year-long programme plus Las Boutique and No Bad Vibez among those from the newly launched six-month intake, showing surprisingly diverse expressions of the Saudi design vocabulary from extravagant kaftans to conceptual streetwear via fine jewellery.<\/p>\n

\"\"
Courtesy of Saudi 100 Brands<\/figcaption><\/figure>\n

\u201cThis is a dream to have a retail moment in Saudi with all Saudi brands, and Ramadan is the best time to do this as it\u2019s the biggest shopping season,\u201d Burak remarks. \u201cWe are so proud to be able to bring our second season of Saudi 100 \u2013 160 brands \u2013 to the Saudi audience, and all the brands impressed all of us and all the customers shopping,\u201d<\/p>\n

And such was the pulling power of the pop-up, the glittering guest list of industry experts and influential profiles who joined the event from across the GCC and beyond included Brenda Bellei Bizzi, CEO of WHITE Milano, vintage expert Rae Joseph, Dima Alsheikhly, Alaa Bakhli, Nada Baeshen, Alanoud Badr, Abdulla AlAbdulla and Fatima Almoamen, all in their Ramadan finery, of course.<\/p>\n

\"\"
Courtesy of Saudi 100 Brands<\/figcaption><\/figure>\n

According to Brenda Bellei Bizzi of WHITE Milano, \u201cIt was a very interesting idea to have all the designers and brands together in this pop-up to create an inspiring atmosphere and enhance originality. I was very surprised to find a wide selection of products belonging to different categories, including perfumes, accessories, shoes and jewellery. Furthermore, I perceived an innate creativity that is spreading in harmony with the development plan of Saudi Arabia.\u201d<\/p>\n

Burak agrees. \u201cIt was a standout success with 20,000 people browsing the immersive exhibition of 160 brands \u2013 and several of our designers completely sold out.\u201d Pointing out the true power of the pop-up, he continues, \u201cThis marks a shift \u2013 Saudi\u2019s large and overwhelmingly young domestic market are taking note of the county\u2019s growing fashion scene across both women\u2019s and men\u2019s collections.\u201d<\/p>\n

\"\"
Courtesy of Saudi 100 Brands<\/figcaption><\/figure>\n

The Fashion Commission CEO adds, \u201cI want to say how proud I am of our designers. We launched Saudi 100 Brands in 2021, and they have captured hearts and minds at home and abroad while using fashion as a powerful storytelling tool to celebrate Saudi\u2019s rich culture and history.\u201d<\/p>\n

Greater than a success story of its own making, the Saudi 100 Brands initiative serves as an artistic interpretation of Vision 2030, the Crown Prince\u2019s modernisation strategy for the Kingdom. And the Saudi 100 Brands Ramadan Pop-Up is just one of the Fashion Commission\u2019s dynamic calendar of events both in the Kingdom and in fashion capitals around the world that forms part of its pioneering mentorship programme.<\/p>\n

\"\"
Courtesy of Saudi 100 Brands<\/figcaption><\/figure>\n

And momentum is building. \u201cThe second season of Saudi 100 started in a big way which we\u2019ve proved with the 160 designers showcasing their products at the Ramadan Pop-Up,\u201d reflects the former Dean of Fashion at New York\u2019s Parsons School of Design at The New School, \u201cbut keep in mind that we\u2019re going through a very robust journey in the selection and education process with all these individual companies \u2013 the first season we reviewed over 1,300 brands, the second season, over 800 \u2013 and as a result, this 160 is just a small selection of what the country has the offer. That in itself says so much.\u201d<\/p>\n

In season one, the designers of the Saudi 100 Brands exhibited their designs in Riyadh and New York, and participated in a showroom as part of WHITE Milano during Milan Fashion Week, and Burak hints to expect an equally exciting adventure \u201cnot only in Saudi but internationally\u201d for the second season.<\/p>\n

\"\"
Courtesy of Saudi 100 Brands<\/figcaption><\/figure>\n

Burak observes, \u201cThanks to all the designers out there, we are putting Saudi on the map as a creative hub and showcasing their original ideas inspired by their heritage, families, traditions, way of living, and a new perspective to the world around what fashion is.\u201d<\/p>\n

Today Riyadh, tomorrow \u2013 quite literally \u2013 the world.<\/p>\n","protected":false},"author":217,"featured_media":34755,"template":"","format":"standard","categories":[260,65,35],"yoast_head":"\nInside the Saudi 100 Brands Ramadan Pop-Up<\/title>\n<meta name=\"description\" content=\"Fresh from the success of the Heritage Exhibition at The Saudi Cup, designers returned for the Saudi 100 Brands Ramadan Pop-Up in Riyadh\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/saudi-100-brands-ramadan-pop-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside the Saudi 100 Brands Ramadan Pop-Up\" \/>\n<meta property=\"og:description\" content=\"Fresh from the success of the Heritage Exhibition at The Saudi Cup, designers returned for the Saudi 100 Brands Ramadan Pop-Up in Riyadh\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/me\/articles\/saudi-100-brands-ramadan-pop-up\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia Middle East\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/04\/saudi-100-brands.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/saudi-100-brands-ramadan-pop-up\/\",\"url\":\"https:\/\/graziamagazine.com\/me\/articles\/saudi-100-brands-ramadan-pop-up\/\",\"name\":\"Inside the Saudi 100 Brands Ramadan Pop-Up\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\"},\"datePublished\":\"2023-04-17T06:52:05+00:00\",\"dateModified\":\"2023-04-17T06:52:05+00:00\",\"description\":\"Fresh from the success of the Heritage Exhibition at The Saudi Cup, designers returned for the Saudi 100 Brands Ramadan Pop-Up in Riyadh\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/saudi-100-brands-ramadan-pop-up\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/me\/articles\/saudi-100-brands-ramadan-pop-up\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/saudi-100-brands-ramadan-pop-up\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/me\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inside the Saudi 100 Brands Ramadan Pop-Up\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\",\"url\":\"https:\/\/graziamagazine.com\/me\/\",\"name\":\"Grazia Middle East\",\"description\":\"Grazia's Middle East Site\",\"alternateName\":\"Grazia ME\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/me\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Inside the Saudi 100 Brands Ramadan Pop-Up","description":"Fresh from the success of the Heritage Exhibition at The Saudi Cup, designers returned for the Saudi 100 Brands Ramadan Pop-Up in Riyadh","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/me\/articles\/saudi-100-brands-ramadan-pop-up\/","og_locale":"en_US","og_type":"article","og_title":"Inside the Saudi 100 Brands Ramadan Pop-Up","og_description":"Fresh from the success of the Heritage Exhibition at The Saudi Cup, designers returned for the Saudi 100 Brands Ramadan Pop-Up in Riyadh","og_url":"https:\/\/graziamagazine.com\/me\/articles\/saudi-100-brands-ramadan-pop-up\/","og_site_name":"Grazia Middle East","og_image":[{"width":1280,"height":720,"url":"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2023\/04\/saudi-100-brands.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/me\/articles\/saudi-100-brands-ramadan-pop-up\/","url":"https:\/\/graziamagazine.com\/me\/articles\/saudi-100-brands-ramadan-pop-up\/","name":"Inside the Saudi 100 Brands Ramadan Pop-Up","isPartOf":{"@id":"https:\/\/graziamagazine.com\/me\/#website"},"datePublished":"2023-04-17T06:52:05+00:00","dateModified":"2023-04-17T06:52:05+00:00","description":"Fresh from the success of the Heritage Exhibition at The Saudi Cup, designers returned for the Saudi 100 Brands Ramadan Pop-Up in Riyadh","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/me\/articles\/saudi-100-brands-ramadan-pop-up\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/me\/articles\/saudi-100-brands-ramadan-pop-up\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/me\/articles\/saudi-100-brands-ramadan-pop-up\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/me\/"},{"@type":"ListItem","position":2,"name":"Inside the Saudi 100 Brands Ramadan Pop-Up"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/me\/#website","url":"https:\/\/graziamagazine.com\/me\/","name":"Grazia Middle East","description":"Grazia's Middle East Site","alternateName":"Grazia ME","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/me\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia Middle East","distributor_original_site_url":"https:\/\/graziamagazine.com\/me","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles\/34742"}],"collection":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/users\/217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media\/34755"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media?parent=34742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/categories?post=34742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}