{"id":3463,"date":"2020-01-14T09:01:50","date_gmt":"2020-01-14T09:01:50","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=3463"},"modified":"2021-04-13T09:05:42","modified_gmt":"2021-04-13T09:05:42","slug":"cos-is-championing-sustainability-for-ss20","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/cos-is-championing-sustainability-for-ss20\/","title":{"rendered":"Cos Is Championing Sustainability For SS20"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignfull-width wp-image-3464 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/04\/COS-SS20-Campaign-by-Zoe-Ghertner-13.jpg\" alt=\"\" width=\"1140\" height=\"630\" \/><\/p>\n<p>Another day, another brand revealing its commitment to sustainability&#8230;<\/p>\n<p>But what makes COS stand out is its Better Cotton Initiative.<\/p>\n<p>While many shoppers think cotton automatically equates to a more natural fabric which is better for the environment, cotton farming is one of the most problematic areas of clothing production \u2013 according to WWF, it takes 20,000 litres of water to produce one kilogram of cotton, which is equivalent to a single t-shirt and pair of jeans.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignfull-width wp-image-3465 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/04\/COS-SS20-Campaign-by-Zoe-Ghertner-12.jpg\" alt=\"\" width=\"604\" height=\"740\" \/><\/p>\n<p>Not so the minimalistic high street stalwart. For 2020 it is committed to consciously progressing its fabrics by only using cotton that is 100 percent more sustainably sourced, and sourcing organic, recycled and repurposed cotton.<\/p>\n<p>Here\u2019s hoping more retailers follow suit.<\/p>\n<p><em>Photos: Supplied<\/em><\/p>\n","protected":false},"author":28819,"featured_media":3464,"template":"","format":"standard","categories":[1240],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cos Is Championing Sustainability For SS20 - Grazia Middle East<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/cos-is-championing-sustainability-for-ss20\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cos Is Championing Sustainability For SS20\" \/>\n<meta property=\"og:description\" content=\"Another day, another brand revealing its commitment to sustainability&#8230; But what makes COS stand out is its Better Cotton Initiative. While many shoppers think cotton automatically equates to a more natural fabric which is better for the environment, cotton farming is one of the most problematic areas of clothing production \u2013 according to WWF, it...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/me\/articles\/cos-is-championing-sustainability-for-ss20\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia Middle East\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T09:05:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/04\/COS-SS20-Campaign-by-Zoe-Ghertner-13.jpg?fit=1140%2C630\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/cos-is-championing-sustainability-for-ss20\/\",\"url\":\"https:\/\/graziamagazine.com\/me\/articles\/cos-is-championing-sustainability-for-ss20\/\",\"name\":\"Cos Is Championing Sustainability For SS20 - Grazia Middle East\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\"},\"datePublished\":\"2020-01-14T09:01:50+00:00\",\"dateModified\":\"2021-04-13T09:05:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/cos-is-championing-sustainability-for-ss20\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/me\/articles\/cos-is-championing-sustainability-for-ss20\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/cos-is-championing-sustainability-for-ss20\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/me\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cos Is Championing Sustainability For SS20\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\",\"url\":\"https:\/\/graziamagazine.com\/me\/\",\"name\":\"Grazia Middle East\",\"description\":\"Grazia&#039;s Middle East Site\",\"alternateName\":\"Grazia ME\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/me\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cos Is Championing Sustainability For SS20 - Grazia Middle East","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/me\/articles\/cos-is-championing-sustainability-for-ss20\/","og_locale":"en_US","og_type":"article","og_title":"Cos Is Championing Sustainability For SS20","og_description":"Another day, another brand revealing its commitment to sustainability&#8230; But what makes COS stand out is its Better Cotton Initiative. While many shoppers think cotton automatically equates to a more natural fabric which is better for the environment, cotton farming is one of the most problematic areas of clothing production \u2013 according to WWF, it...","og_url":"https:\/\/graziamagazine.com\/me\/articles\/cos-is-championing-sustainability-for-ss20\/","og_site_name":"Grazia Middle East","article_modified_time":"2021-04-13T09:05:42+00:00","og_image":[{"width":1140,"height":630,"url":"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/04\/COS-SS20-Campaign-by-Zoe-Ghertner-13.jpg?fit=1140%2C630","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/me\/articles\/cos-is-championing-sustainability-for-ss20\/","url":"https:\/\/graziamagazine.com\/me\/articles\/cos-is-championing-sustainability-for-ss20\/","name":"Cos Is Championing Sustainability For SS20 - Grazia Middle East","isPartOf":{"@id":"https:\/\/graziamagazine.com\/me\/#website"},"datePublished":"2020-01-14T09:01:50+00:00","dateModified":"2021-04-13T09:05:42+00:00","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/me\/articles\/cos-is-championing-sustainability-for-ss20\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/me\/articles\/cos-is-championing-sustainability-for-ss20\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/me\/articles\/cos-is-championing-sustainability-for-ss20\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/me\/"},{"@type":"ListItem","position":2,"name":"Cos Is Championing Sustainability For SS20"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/me\/#website","url":"https:\/\/graziamagazine.com\/me\/","name":"Grazia Middle East","description":"Grazia&#039;s Middle East Site","alternateName":"Grazia ME","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/me\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia Middle East","distributor_original_site_url":"https:\/\/graziamagazine.com\/me","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles\/3463"}],"collection":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/users\/28819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media\/3464"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media?parent=3463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/categories?post=3463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}