{"id":335,"date":"2020-05-11T11:23:19","date_gmt":"2020-05-11T11:23:19","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=335"},"modified":"2021-04-14T12:16:38","modified_gmt":"2021-04-14T12:16:38","slug":"mac-cosmetics-launches-augmented-reality-makeovers","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/mac-cosmetics-launches-augmented-reality-makeovers\/","title":{"rendered":"MAC COSMETICS LAUNCHES AUGMENTED REALITY MAKEOVERS"},"content":{"rendered":"

\"\"<\/p>\n

In the age of social distancing, babies are named\u00a0X \u00c6 A-12<\/a>,\u00a0brands are racing to find to creative solutions, from\u00a0digital fashion weeks<\/a>\u00a0to\u00a0online art galleries<\/a>\u00a0in lieu of physical catwalks and exhibition spaces, and the beauty world isn’t about to be left behind.<\/p>\n

MAC Cosmetics has introduced a Virtual Try-On feature in partnership with YouCam – best known for its photo editing apps – which lets us swatch products on ourselves via pictures and live videos – all before making a purchase. Using YouCam\u2019s augmented reality technology, the feature creates realistic simulations that can be tested on any skin tone and adapted to different textures, mattes, sheens, glosses, with a choice of more than 200 shades of lip or eye colours.<\/p>\n

\u201cAs pioneers in digital innovation, we understand that there is no better way to connect with our consumers than through a convenient, personalised online shopping experience,\u201d announced Ukonwa Ojo, Global Chief Marketing Officer and Senior Vice President, Global Marketing, MAC Cosmetics. \u201cThrough our Virtual Try-On feature, we\u2019re able to bring a quintessential element of the in-store experience right to our consumers\u2019 homes.\u201d<\/p>\n

Virtual reality isn’t new for MAC, however. The beloved label started testing\u00a0augmented reality technology in 2017 by installing virtual try-on mirrors in select stores. Today, it has more than 120 stores globally equipped with virtual try-on mirrors, which leverage facial and 3D video makeup rendering technology to create a curated set of MAC shades and looks in an instant.<\/p>\n

\"\"
MAC VIRTUAL TRY-ON<\/figcaption><\/figure>\n

Perfect Corp. Founder and CEO, Alice Chang added, \u201cWe believe our YouCam Makeup AI and AR technology has revolutionised how consumers discover, try and buy beauty. MAC continues to lead the industry in this critical area and we are thrilled to partner with them to make this virtual-try on offering even more accessible to consumers who are socially distancing at home.\u201d<\/p>\n

To get started, visit MAC\u2019s Virtual Try On page and simply pick a product to sample. Then, enable your live camera or upload a photo of yourself. Don’t worry, though, if it seems intimidating: you could also upload a photo of a model as an alternative. From there, you can channel your inner beauty guru and swatch away like a pro. Similarly to stores, a MAC artist will be available to chat live if you need any further assistance.<\/p>\n

Do we have time to give ourselves a virtual MAC makeover before our next Zoom call? We think so.<\/p>\n

For more information, visit\u00a0<\/em>maccosmetics.ae\/virtual-try-on<\/em><\/a><\/p>\n

Photos: Instagram and supplied<\/em><\/p>\n","protected":false},"author":28889,"featured_media":336,"template":"","format":"standard","categories":[47,35],"yoast_head":"\nMAC COSMETICS LAUNCHES AUGMENTED REALITY MAKEOVERS - Grazia Middle East<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/mac-cosmetics-launches-augmented-reality-makeovers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAC COSMETICS LAUNCHES AUGMENTED REALITY MAKEOVERS\" \/>\n<meta property=\"og:description\" content=\"In the age of social distancing, babies are named\u00a0X \u00c6 A-12,\u00a0brands are racing to find to creative solutions, from\u00a0digital fashion weeks\u00a0to\u00a0online art galleries\u00a0in lieu of physical catwalks and exhibition spaces, and the beauty world isn’t about to be left behind. 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