{"id":33327,"date":"2023-03-07T17:18:01","date_gmt":"2023-03-07T13:18:01","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=33327"},"modified":"2023-03-07T17:18:01","modified_gmt":"2023-03-07T13:18:01","slug":"how-to-pronounce-loewe-karen-wazen-dana-hourani-more","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/how-to-pronounce-loewe-karen-wazen-dana-hourani-more\/","title":{"rendered":"Karen Wazen, Dana Hourani, Yara Alnamlah And More Try To Pronounce LOEWE In New Film Ahead Of The Brand’s Flagship Launch In Dubai"},"content":{"rendered":"
\"Loewe
LOEWE SS23 Campaign Shots. Courtesy of David Sims, LOEWE<\/figcaption><\/figure>\n

One of the world\u2019s oldest luxury houses founded in 1846, LOEWE<\/a> is launching their flagship store CASA LOEWE with an exclusive collection for the region in Dubai Mall on March 12th. Ahead of its launch, LOEWE released a lighthearted brand introduction film named ‘How To Pronounce LOEWE’ featuring influencers\u00a0across the Middle East.<\/p>\n

 <\/p>\n

Celebrating the brand’s expansion in the Middle East, LOEWE plays on the brand name’s tricky pronunciation where entrepreneur Karen Wazen<\/a>, Saudi beauty influencer Yara Alnamlah<\/a>, Lebanese singer Dana Hourani, and Emirati twin style icons Mohammed and Humaid Hadban are captured at the moment as they try to spell out L-O-E-W-E. Donning the voluminous and pixelated forms of the SS23 runway line<\/a>, the influencers try their best to pronounce LOEWE, and their antics are absolutely endearing to watch.<\/p>\n

\"\"
LOEWE SS23 Campaign Shots. Courtesy of David Sims, LOEWE<\/figcaption><\/figure>\n

In between shots, signature pieces from the house and new season releases such as Little Puzzle Edge bag and Fold Shopper are interspersed in the campaign film, presumably a first glimpse at what will be available at the new store.<\/p>\n

So, how do we pronounce LOEWE?<\/a> Sticking to the theme of unique luxury house pronunciations, LOEWE is pronounced ‘Lo-weh-vay’ in three distinct syllables with more stress on the middle sound. If you are still confused, LOEWE’s latest film will help you and also put a smile on your face.<\/p>\n

The new Casa Loewe Dubai opens on Sunday 12th March in Dubai Mall.<\/p>\n

Explore the LOEWE SS23 Collection here.<\/strong><\/a><\/p>\n

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