{"id":33306,"date":"2023-03-08T10:26:00","date_gmt":"2023-03-08T06:26:00","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=229008"},"modified":"2023-03-08T10:26:00","modified_gmt":"2023-03-08T06:26:00","slug":"pfw-balenciaga-fall-winter-2023-show","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/pfw-balenciaga-fall-winter-2023-show\/","title":{"rendered":"PFW: BALENCIAGA MARKS A NEW CHAPTER"},"content":{"rendered":"
\"Balenciaga
PARIS, FRANCE – MARCH 05: A model walks the runway during the Balenciaga Ready to Wear Fall\/Winter 2023-2024 fashion show as part of the Paris Fashion Week on March 5, 2023 in Paris, France. (Photo by Victor VIRGILE\/Gamma-Rapho via Getty Images)<\/figcaption><\/figure>\n

In a recent interview<\/a>, artistic director Demna, announced that the Balenciaga<\/a> Fall Winter 2023 collection would be \u201cmore about showing the collection than creating a moment.\u201d<\/span><\/p>\n

“I want to make sure that\u2019s what people are looking at,” he said. “I think my value as a creative is designing the product and not being a showman.”<\/span><\/p>\n

Of course, given the show’s significance, it would always be a moment<\/em> of sorts. This was, after all, the first show since two bombs\u2014the Spring \u201823 and Holiday campaign\u2014wrecked the house of Balenciaga.\u00a0<\/span><\/p>\n

November’s Holiday campaign, in which critics condemned the house for depicting children with items that were interpreted as BDSM in nature, was the beginning of a whirlwind downfall. While the brand assured that the harnesses, studs and outfits\u2014that were dressed on stuffed toys\u2014were inspired by punk, not bondage, the controversy was just beginning. Just days later, internet sleuths worked out that three props from the Spring ’23 campaign were all bizarrely connected to legal cases involving child abuse.\u00a0\u00a0<\/span><\/p>\n

Balenciaga withdrew both campaigns and launched a $25 million lawsuit against those contracted to execute the set design and shoot production. It later solidified a three-year partnership with the National Children\u2019s Alliance. “<\/span>We all learned from this and have taken actions and changed our ways of working so this never happens again,” said Balenciaga\u2019s president and CEO, C\u00e9dric Charbit.\u00a0<\/span><\/p>\n

While the magnitude of the scandal can\u2019t be overstated\u2014and confusion rightfully still exists around how it all happened\u2014Demna is no stranger to virality. <\/span>Just a year ago, models struggled to wade through snow and wind in a glass rotunda for the Fall Winter ’22 show<\/a>. Headlines from all around the world paint a picture of a brand that cares more about feeding the social media beast than creating something substantial. The work was there, and it had a lot to say on its own. It was just overshadowed.\u00a0<\/span><\/p>\n

But for this year, there was a distinct sense of humility from the reveal of the stark venue to the last garment that made its way down the runway. No trash bags or Lays<\/em> chips. No moments seized to take hold of the news cycle for days.<\/span>“I will have a more mature and serious approach to everything I release as an idea or an image,” he said. “I have decided to go back to my roots in fashion, as well as to the roots of Balenciaga, which is making quality clothes\u2014not making image or buzz.”<\/span><\/p>\n

Given the last few months, it seems Demna may have seen the algorithm for the slippery slope that it is. And with this collection, he promises a new chapter, a new beginning impeccably presented. From the moment the first few looks\u2014all-black tailored pieces with an upside-down twist\u2014a reset was clear. <\/span>Clothes were stunning\u2014meticulously crafted, just as Demna<\/a> promised\u2014but earnest. Even with sky-high shoulders<\/a>, fishnet stocking boots, angelic draping and snug bodysuits, nothing clamoured for attention. Instead, beautifully made clothes anyone would want to wear were put front and centre.\u00a0<\/span><\/p>\n

Of course, while Demna has always been able to make his trademark known, there was a noticeable deviation. A brand that could be credited for bringing back logomania<\/a> now withholds all logos\u2014a move Denma told an outlet was intentional. \u201cI think we\u2019re going to enter the stage in my work where it doesn\u2019t need to be justified by the brand on it,\u201d he said, assuring us that this is only the beginning of a persistent effort to get back to the roots of his passion for tailoring and Crist\u00f3bal Balenciaga<\/a>\u2019s work. <\/span><\/p>\n

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\"Balenciaga<\/p>\n","protected":false},"author":42672,"featured_media":33398,"template":"","format":"standard","categories":[65,35],"yoast_head":"\nBalenciaga Fall Winter 2023: Scandal Incites A Total Reset<\/title>\n<meta name=\"description\" content=\"All eyes are on Demna Gvasalia as Balenciaga showed its first collection since its infamous ad campaign scandal for fall winter 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/pfw-balenciaga-fall-winter-2023-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PFW: BALENCIAGA MARKS A NEW CHAPTER\" \/>\n<meta property=\"og:description\" content=\"All eyes are on Demna Gvasalia as Balenciaga showed its first collection since its infamous ad campaign scandal for fall winter 2023.\" 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