{"id":3322,"date":"2020-11-18T05:43:01","date_gmt":"2020-11-18T05:43:01","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=3322"},"modified":"2021-04-13T05:50:12","modified_gmt":"2021-04-13T05:50:12","slug":"the-social-enterprise-bringing-homegrown-palestinian-produce-to-the-uae","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/the-social-enterprise-bringing-homegrown-palestinian-produce-to-the-uae\/","title":{"rendered":"The Social Enterprise Bringing Homegrown Palestinian Produce To The UAE"},"content":{"rendered":"
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HOMEGROWN IS OFFERING UAE DWELLERS A TASTE OF PALESTINE<\/figcaption><\/figure>\n

\u201cOur first priority is social impact. We want to amplify the stories of Palestinian farmers, creatives, and artisans.\u00a0We<\/em>\u00a0are not doing anything,\u201d insists Noor Mahmoud, founder of\u00a0Homegrown<\/a>, modestly. \u201cWe are just the medium.\u201d<\/p>\n

Olive trees in Palestine make up 45 per cent of cultivated land, according to a UN report released in 2006. Homegrown is the social enterprise that seeks out small-scale farmers cultivating those olive trees, and sources their produce in a bid to shed light on their stories, and in turn, help sustain their olive groves. In Palestine, the harvesting of olives is a tradition passed down through generations; one that is symbolic of community and heritage. The olive-picking season in Palestine, which extends from October to November, is a form of celebration that sees visitors, friends and family take part in the long-held tradition.<\/p>\n

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MOHAMMAD SHAHADA IS ONE OF THE FARMERS WHOSE STORIES HOMEGROWN WOULD LIKE TO TELL<\/figcaption><\/figure>\n

Launched in early November 2020, Homegrown\u2019s mission is to tell the story behind the artisans whose skills are a testament to the strongholds of heritage.<\/p>\n

\u201cWith Homegrown, it\u2019s less about the product and more about the story. That\u2019s what makes our products powerful,\u201d explains Noor.<\/p>\n

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YOUSEF ABU AJEENA IS ANOTHER FARMER WHOSE PRODUCE CAN BE SAMPLED THANKS TO HOMEGROWN PALESTINE<\/figcaption><\/figure>\n

Working with a team of people spread across continents, the grassroots organisation seeks to bridge the gap between the Palestinian diaspora and their roots. It does so by creating a channel for these communities to reconnect with the artisans, artists, and tradesmen of their homeland.<\/p>\n

\u201cIt\u2019s not a one-woman show, I have an army of angels helping bring this dream to life,\u201d reveals Noor of the team behind it all which includes Relations Partner, Rawan Kamal, Creative Partner, Jenin Irshaid and cooperative representative, Sameh Irman – all of whom play a substantial part. \u201cWe\u2019ve also got someone on-ground in Palestine who connects us with the farmers in the villages and that’s how we source the olive oil.\u201d<\/p>\n

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HOMEGROWN PALESTINE OLIVE OIL IS DHS80 FOR ONE LITRE<\/figcaption><\/figure>\n

For the time being, Homegrown is only selling olives and olive oil, but the social enterprise is in the process of expanding its operations to include a plethora of other artisanal products.<\/p>\n

\u201cThe question is, why aren\u2019t we investing in one another? We want to show that it\u2019s important to give back in a way that matters,\u201d muses Noor. \u201cSo, sure, there are a million brands of olive oil, we all know that. But it\u2019s more about who am I supporting? Is it the company who\u2019s going to be able to sustain itself even if I don\u2019t buy that one bottle of oil? Or would I rather spend on the small business where that one purchase will make all the difference?\u201d<\/p>\n

Support by ordering via Instagram DM at\u00a0instagram.com\/homegrownpalestine<\/a><\/p>\n

Photos: Unsplash and supplied<\/em><\/p>\n","protected":false},"author":28819,"featured_media":3328,"template":"","format":"standard","categories":[293],"yoast_head":"\nThe Social Enterprise Bringing Homegrown Palestinian Produce To The UAE - Grazia Middle East<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/the-social-enterprise-bringing-homegrown-palestinian-produce-to-the-uae\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Social Enterprise Bringing Homegrown Palestinian Produce To The UAE\" \/>\n<meta property=\"og:description\" content=\"\u201cOur first priority is social impact. 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