{"id":3267,"date":"2021-01-14T12:48:24","date_gmt":"2021-01-14T12:48:24","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=3267"},"modified":"2021-05-25T11:58:38","modified_gmt":"2021-05-25T11:58:38","slug":"has-bottega-veneta-deleted-its-social-media-accounts-for-good","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/has-bottega-veneta-deleted-its-social-media-accounts-for-good\/","title":{"rendered":"Has Bottega Veneta Deleted Its Social Media Accounts For Good?"},"content":{"rendered":"
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Photo: Jason Lloyd-Evans<\/figcaption><\/figure>\n

2020 saw the world going phygital; brands extensively used social media to bridge the digital world with the physical world, creating a unique experience for customers. This year looks to be no different, with the fashion world set to continue merging URL and IRL. So, in a world where digital presence is increasingly crucial to a brands\u2019 success, where has Bottega Venetta gone?<\/p>\n

Early in the new year, team Bottega took the unusual decision to delete all their social media accounts. Whilst no official communication has been put out about their choice to go dark, team\u00a0Grazia<\/em>\u00a0couldn\u2019t help but speculate.<\/p>\n

Bottega\u2019s rise under current creative director Daniel Lee has been nothing short of spectacular. Whilst Kering group reported that bigger brands under their portfolio, such as Gucci and YSL, were hard hit by the pandemic, Bottega saw an almost 10 per cent rise in sales. Such is the awe of the brand that a fan account,\u00a0New Bottega<\/a>, was created early on in Lee\u2019s tenure to simply chart the brand\u2019s visual output. Has the brand simply just become so in-demand that sales will skyrocket without the need for brand-approved mandates being pushed out over social media?<\/p>\n

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A post shared by BOTTEGA VENETA by Daniel Lee (@newbottega)<\/a><\/p>\n<\/div>\n<\/blockquote>\n