{"id":32467,"date":"2023-02-13T12:17:22","date_gmt":"2023-02-13T08:17:22","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=32467"},"modified":"2023-02-13T12:18:13","modified_gmt":"2023-02-13T08:18:13","slug":"spring-summer-2023-fashion-campaigns","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/spring-summer-2023-fashion-campaigns\/","title":{"rendered":"All The Major Spring\/Summer 2023 Fashion Campaigns And What’s New In Fashion"},"content":{"rendered":"

Only two months into 2023, and brands already churning out fashion campaigns for Spring\/Summer 2023<\/a>. It’s always exciting to see creative minds come together for advertisement campaigns with fresh concepts. From actors to supermodels, the campaigns feature familiar faces such as Kate Moss and Kendall Jenner fronting the collections designed by the top talents from luxury houses. Check back here often as we track the latest eye-catching fashion campaigns of the season.<\/p>\n

Vivienne Westwood x Irina Shayk, Amelia Gray and Lars Eidinger<\/span><\/h3>\n
\"Fashion
Irina Shayk in SS23 Vivienne Westwood by Andreas Kronthaler + Juergen Teller. Courtesy of Vivienne Westwood . Courtesy of Vi<\/figcaption><\/figure>\n

Irina Shayk in Vivienne Westwood’s Spring\/Summer 2023 Campaign by Juergen Teller exudes an emboldened aura channelling powerful energy and celebrates the beauty of individual expression. Designer Andreas Kronthaler was inspired by Katherine Rundell, specifically her work ‘Super-Infinite \u2013 The Transformations of John Donne’ to reimagine the late Westwood\u2019s signature style. Photographed by Juergen Teller, the bold colours, and patterns with striking silhouettes set against dark backdrops invoke the bygone era of the English Renaissance in a modern light.<\/p>\n

Boss x Naomi Campbell, Gigi Hadid, Maluma<\/span><\/strong><\/h3>\n
\"\"
Naomi Campbell in SR23 BOSS Global Campaign. Courtesy of BOSS<\/figcaption><\/figure>\n

Reiterating the empowering motto \u201cBe your own BOSS,” the BOSS Spring\/Summer 2023 campaign delivers a deep dive into the building blocks of what it takes to overcome challenges and personal struggles to embrace your full potential. Sharing the origin stories of six leading talents from various fields, the campaign intends to inspire with the message that BOSSes aren\u2019t born \u2013 they\u2019re made. Mikael Jansson photographs emotionally charged visuals of Naomi Campbell, Maluma, Gigi Hadid, Lee Minho, Khaby Lame and Matteo Berrettin. This campaign depicts the new collection in a way that motivates, highlighting that all paths in life present countless twists of fate, yet the journey to becoming who we were meant to be starts within us.<\/p>\n

MIU MIU x Emma Corrin, Kendall Jenner, Ever Anderson<\/span><\/strong><\/h3>\n
\"\"
Emma Corrin in MIU MIU Spring\/Summer 2023 Advertising Campaign. Courtesy of MIU MIU<\/figcaption><\/figure>\n

Miu Miu dives into the discovery of self-expression and the desire to challenge convention by asking \u2018What is the function of fashion?\u2019 in their new campaign, inviting the wearer to acknowledge the importance of fashion in a variety of different ways. Ever Anderson, Achol Ayor, Emma Corrin, Kendall Jenner, Esther McGregor, Quintessa Swindell, Karolin Wolter and Lim Yoona are photographed by Zoe Ghertner channelling their distinctive beauty and sense of style. The collection shot reflects Miu Miu’s now widely recognised thematics, including the re-proportioning of tailored jackets, shorts, trousers, skirts, and shirts. With this new season, Prada promises freedom in everything from serious to playful to fragile to powerful.<\/p>\n

JAEGER-LECOULTRE X ANYA TAYLOR-JOY<\/span><\/strong><\/h3>\n
\"\"
Anya-Taylor-Joy in 2023 Jaeger-LeCoultre Campaing, Walk_into_the_Dawn. Courtesy of Jaeger-LeCoultre<\/figcaption><\/figure>\n

Anya Taylor-Joy stars in Jaeger LeCoultre’s latest campaign, “Walk into the Dawn,” a dreamy tribute to the Rendez-Vous Dazzling Shooting Star that embraces femininity. Motivated by the wonders of the night sky, the Rendez-Vous Dazzling Shooting Star debuted at Watches & Glories in 2022. Shooting stars are a unique type of celestial phenomenon, and Jaeger LeCoultre’s watchmakers were intrigued by their fleeting beauty. Without using words, Anya conveys a narrative through a dance routine that replicates the trajectory of the shooting star across the watch display with its lightness, grace, and swirling motion.<\/p>\n

Prada X Nicolas Winding Refn<\/span><\/strong><\/h3>\n
\"\"
Hunter Schafer in SS23 PRADA campaign by David Sims + Ferdinando Verderi. Courtesy of PRADA<\/figcaption><\/figure>\n

Embodying Prada characters, Prada stories, and Prada lives, the Prada SS23 campaign starts with a film by Nicolas Winding Refn titled Touch of Crude. Through themes of emotional complexity, parallels and paradoxes of alternate perspectives, both women’s and men’s collections by Raf Simons and Miuccia Prada are positioned as a continuum of endless reflections. The notion of Prada characters the campaign with an ensemble cast of faces with immediate resonance and international renown with actors Vincent Cassel, Jaehyun Jeong, Louis Partridge, Hunter Schafer, and Letitia Wright, alongside the models Guinevere van Seenus and Rachel Williams. The campaign shot by David Sims is influenced by the style of vintage Hollywood and European films as we catch glimmers of an unwritten tale developing between various viewpoints from different lives. A significant complexity is developed by utilising the diverse character that comes with so many various personalities in one situation, bringing simplicity and directness into the Prada world.<\/p>\n

HUGO X Evan Mock, Tinashe, Bella Poarch<\/span><\/strong><\/h3>\n
\n
<\/p>\n
\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/path><\/g><\/g><\/g><\/svg><\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n

<\/a><\/p>\n

A post shared by HUGO (@hugo_official)<\/a><\/p>\n<\/div>\n<\/blockquote>\n