{"id":32106,"date":"2023-01-26T14:21:02","date_gmt":"2023-01-26T10:21:02","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=32106"},"modified":"2023-02-07T16:46:33","modified_gmt":"2023-02-07T12:46:33","slug":"beauty-brands-middle-east-launches","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/beauty-brands-middle-east-launches\/","title":{"rendered":"These Beauty Brands Have Finally Launched In The Middle East"},"content":{"rendered":"
\"Beauty
Image courtesy of A\u0113sop<\/figcaption><\/figure>\n

There\u2019s nothing<\/em> more frustrating than seeing glossy-faced influencers<\/a> flaunt their favourite formulas all over TikTok<\/a>, only to find you can\u2019t buy them in the Middle East. While this is still the case for many, many brands (Rhode<\/a> and Jones Road, we\u2019re glaring at you), more brands are thankfully hopping across to the desert. Hopefully 2023 will see the Middle East become the beauty hotspot that it deserves to be, and if this month\u2019s arrivals are anything to go by, we\u2019re right on track\u2026<\/p>\n

The Ordinary<\/h3>\n

One word: FINALLY. The brand that pioneered targeted, multi-step routines at purse-friendly prices, The Ordinary ultimately simplified the science behind skincare \u2013 demystifying clinical technologies via complete transparency, lighting the way for today\u2019s hyper-informed consumer. Now, they\u2019ve finally skipped across the pond, and you can find The Ordinary exclusively at Sephora.<\/p>\n

We sat down to speak with the brand\u2019s CEO and Co-Founder, Nicola Kilner, who told us that she noticed an \u201cappetite\u201d for The Ordinary in the Middle East after receiving a wave of requests for the brand on social media. Nicola\u2019s goal is to ultimately sprinkle a little of The Ordinary\u2019s magic across the Middle East, bringing us everything they\u2019re known so well for: \u201cOur aim is to empower the Middle Eastern audience with the information they need to curate a personalised and highly effective skincare regimen, all whilst educating them about the science of skin and the ingredients within the formulations.\u201d<\/p>\n

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Image courtesy of The Ordinary<\/figcaption><\/figure>\n

When discussing the Middle Eastern consumer specifically, Nicola noted that we tend to want formulas for dark circles, large pores, oiliness and congestion. For this, she recommends the Niacinamide 10% + Zinc 1% serum to soothe, smooth and brighten, or the Glycolic Acid 7% Toning Solution and Multi-Peptide + HA to even skin tone and strengthen. Then there\u2019s the Caffeine Solution 5% + EGCG \u2013 the perfect companion for dark circles and puffiness.<\/p>\n

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Multi Peptide + HA Serum, Dhs75, SHOP NOW<\/strong><\/a><\/figcaption><\/figure>\n

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DR. DENNIS GROSS SKINCARE<\/h3>\n

If you haven\u2019t heard of Dr. Dennis Gross Skincare before, we\u2019d recommend a trip to Sephora<\/a> at your earliest convenience. Dermatologist Dr. Dennis Gross and his wife founded the eponymous brand to bring \u201cscience-backed products with immediate and long-term results for all skin types\u201d to the masses. One of the first mainstream Dr-founded brands, Dr. Dennis Gross was pioneering in the industry, popularising the combined use of chemical exfoliants like BHAs and AHAs. Whether you struggle with fine lines, dark spots or breakouts, this brand is guaranteed to have something that\u2019ll suit you \u2013 from overnight treatments to cutting-edge tools.<\/p>\n

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A post shared by Dr. Dennis Gross Skincare (@drdennisgross)<\/a><\/p>\n<\/div>\n<\/blockquote>\n