{"id":3202,"date":"2020-04-07T08:07:50","date_gmt":"2020-04-07T08:07:50","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=3202"},"modified":"2021-04-12T08:20:05","modified_gmt":"2021-04-12T08:20:05","slug":"mariah-idrissi-as-a-muslim-i-feel-great-responsibility-to-do-my-part-in-taking-care-of-the-planet","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/mariah-idrissi-as-a-muslim-i-feel-great-responsibility-to-do-my-part-in-taking-care-of-the-planet\/","title":{"rendered":"Mariah Idrissi: As A Muslim, I Feel Great Responsibility To Do My Part In Taking Care Of The Planet"},"content":{"rendered":"

\"\"<\/p>\n

In 2015, I was scouted in a shopping mall in London for a fashion campaign by a woman called Coralie. I had no idea that campaign was for retail giants H&M and would begin my career in fashion as the first hijab wearing model. To simply see a visible Muslim woman in the media wasn\u2019t common so my focus was directed in promoting more diversity in the industry.<\/p>\n

Five years later, my relationship with fashion has turned full circle and brought me back to remind me what originally inspired me to pursue a career as a model and spokeswoman. It was purpose and substance. My first ever campaign focused on two main areas: recycling and diversity with the message that\u00a0everyone<\/em>\u00a0should recycle their clothes and be more conscious of the way we shop and how that impacts the planet and people in it.<\/p>\n

In between that time, I can hold my hands up and admit I hadn\u2019t been as fashion conscious in regards to sustainability as I should have been. My attention has been more focused towards building relationships between communities and promoting diversity in fashion and media. And as much as that\u2019s important, I feel now in these past five years we have witnessed a growth of Muslim representation with more and more hijab wearing models emerging, more discussions and more brands creating collections targeting the modest consumer such as Nike who recently brought out a new line of burkinis.<\/p>\n

In 2020, the State of the Global Islamic Economy predicts that the Modest Fashion market could be worth more than \u00a3226bn. These figures are something we are often proud of. It demonstrates our spending power as a community as well as the influence we have in this space as more and more brands are tapping into what\u2019s called \u201cthe Muslim pound\u201d. However, on the flip side, how does all this consumption affect our planet especially when we take into consideration fashion consumption globally?<\/p>\n

\n
<\/p>\n
\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/path><\/g><\/g><\/g><\/svg><\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n

<\/a><\/p>\n

A post shared by Mariah Idrissi (@mariahidrissi)<\/a><\/p>\n<\/div>\n<\/blockquote>\n