{"id":3122,"date":"2018-12-18T04:51:44","date_gmt":"2018-12-18T04:51:44","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=3122"},"modified":"2021-04-14T06:35:04","modified_gmt":"2021-04-14T06:35:04","slug":"huda-kattan-passion-purpose-and-my-mission-to-challenge-the-beauty-industry","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/huda-kattan-passion-purpose-and-my-mission-to-challenge-the-beauty-industry\/","title":{"rendered":"Huda Kattan : “Passion, Purpose And My Mission To Challenge The Beauty Industry”"},"content":{"rendered":"
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HUDA KATTAN ATTENDS THE 2018 VOICES GALA DINNER<\/figcaption><\/figure>\n

2018 has been quite the year for Huda Kattan. Not content with\u00a0launching a Facebook reality TV series called\u00a0Huda Boss<\/em><\/a>; the\u00a0launch of the Kayali fragrances<\/a>; and an\u00a0Instagram search for a follower to become the new face of her Overachiever Concealer<\/a>, she showed the world she has every intention of taking calculated risks and staying one step ahead.<\/p>\n

\u201cI’m here on a mission, and ultimately that’s to challenge the industry,\u201d she tells BBC News this week. \u201cI’m here for a purpose. I feel like for a long time brands created so many products and were just talking at people, selling them a distinct idea of what beauty is.\u201d<\/span><\/p><\/blockquote>\n

With the most-followed account in Instagram\u2019s fashion and beauty category after Chanel, Huda Kattan is no longer just a Middle Eastern phenomenon, she\u2019s an international phenomenon, and counts herself alongside Rihanna as part of the new diverse beauty movement.\u00a0\u201cI’m here on a mission, and ultimately that’s to challenge the industry,\u201d she tells\u00a0BBC News<\/em>\u00a0this week. \u201cI’m here for a purpose. I feel like for a long time brands created so many products and were just talking at people, selling them a distinct idea of what beauty is.\u201d<\/span><\/p>\n

Huda elaborates, “Part of the success of Fenty was the political movement,” referring to Rihanna\u2019s decision to include 40 shades of foundation to encompass a wider range of skin tones. “She’s Bajan, so as a woman of colour it was the first time to see somebody do that. The need for inclusivity comes from oppression, from people feeling like that they haven’t been a part of things and that’s me, too.”<\/p>\n

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\u201cAs a self-made beauty billionaire, Huda has also become the poster #GirlBoss for every girl with a social-media account and a dream in the Middle East and beyond.\u201d<\/span><\/p>\n<\/blockquote>\n

Speaking to\u00a0BBC News<\/em>, Grazia Editor in Chief Alison Tay observes,\u00a0\u201cAs a self-made beauty billionaire, Huda has also become the poster #GirlBoss for every girl with a social-media account and a dream in the Middle East and beyond.\u201d<\/span>\u00a0Huda confirms, \u201cI like to talk to the community of people who\u2019ve been touched by our brand. A lot are inspired to create their own brand. They\u2019re inspired to change their job. They\u2019re inspired by different levels of the story that I\u2019ve gone through. Sometimes, it\u2019s not necessarily beauty, they just want change in their lives. And that gives me so much inspiration, excitement, and motivation.\u201d<\/p>\n

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A post shared by HUDA KATTAN (@hudabeauty)<\/a><\/p>\n<\/div>\n<\/blockquote>\n