{"id":3068,"date":"2020-08-13T11:22:02","date_gmt":"2020-08-13T11:22:02","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=3068"},"modified":"2021-04-11T19:01:53","modified_gmt":"2021-04-11T19:01:53","slug":"why-copenhagen-is-the-future-of-fashion","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/why-copenhagen-is-the-future-of-fashion\/","title":{"rendered":"7 Reasons Why CPHFW72H Is The Future Of Fashion Week"},"content":{"rendered":"
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\"Copenhagen<\/p>\n

GANNI 202020 EXHIBITION FOR CPHFW72H. SHOT BY LONDON-BASED PHOTOGRAPHER ROSIE MARKS IN HER GARDEN IN JULY 2020 OF HER FRIENDS WEARING GANNI AND TURNING THEM INTO LIFESIZE CARDBOARD CUT-OUTS. COURTESY OF\u00a0@GANNI<\/a>.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Following\u00a0<\/a>London Fashion Week<\/a>,\u00a0Milan<\/a>\u00a0Fashion Week<\/a>\u00a0and\u00a0Milan’s Menswear Fashion Week<\/a>\u00a0going digital,\u00a0cyber couture shows<\/a>\u00a0paved the way, continued by socially distanced runway shows (think\u00a0Jacquemus<\/a>, who – eager to get back – switched the viral lavender fields to yet another viral wheat harvest, genius though not the point).<\/p>\n

The next to seat us at the virtual FROW was Copenhagen Fashion Week. And before we could think we’d encounter a pared-back version of fashion week – filled with digital shows, the Danes proved to be one step ahead (yet again).<\/p>\n

Here are the 7 ways Copenhagen introduced us to fashion’s future, re-inventing the wheels. And no, we’re not exaggarating.<\/p>\n

1. It wasn’t a week<\/h5>\n

For three days starting 9 August , the Danish capital was busy with (distanced) showgoers flocking in and out of showrooms, runway presentations, exhibitions and parties, reawakening\u00a0street style<\/a>. Dubbed CPHFW72H, an acronym of Copenhagen Fashion Week 72 Hours – the format panned out as a hybrid of digital and live.<\/p>\n

Think fashion week re-packaged: both a digital and non-digital fashion surge straight for 72 hours<\/span>. Presented on\u00a0copenhagenfashionweek.com<\/a>, the\u00a0“new digital universe” (as CPHFW calls it) streamed 32 shows and presentations along with talks, events, films, exhibitions, and installations.<\/p>\n

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A post shared by Copenhagen Fashion Week (@cphfw)<\/a><\/p>\n<\/div>\n<\/blockquote>\n