{"id":30489,"date":"2022-12-08T17:06:57","date_gmt":"2022-12-08T13:06:57","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=30489"},"modified":"2022-12-08T17:06:57","modified_gmt":"2022-12-08T13:06:57","slug":"dopamine-beauty-feature-shoot","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/dopamine-beauty-feature-shoot\/","title":{"rendered":"The Power Of Dopamine Beauty"},"content":{"rendered":"
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GUERLAIN 16H Wear Velvet Matte Lipstick in N\u00b0510 Rouge Red, 24H Intense Volume and Curl Mascara, SHOP NOW. <\/strong><\/a>PHOTOGRAPHY<\/strong> UMBERTO GORRA IMAGE DIRECTION<\/strong> GIANMARCO CHIANESE SET DESIGN<\/strong> ANNA CASTAN\u00a0<\/figcaption><\/figure>\n

By now we\u2019re all well-versed in dopamine dressing, a name given to the mood-boosting effect fashion can have on the brain. Responsible for edging out the black and beige staples of yesteryear, the trend has seen zingy pops of colour splashed across the well-heeled sartorialists of Copenhagen and Milan; a flash of tulle here, an outr\u00e9 heel in anything-but-black, a Bottega green Mini Cabet, and \u2013 pink! (Thank you, Mr. Piccioli.)<\/p>\n

But while the past two years have given rise to rainbow-hued wardrobes the world over, our beauty cabinets weren\u2019t joining in the movement, bathing in skincare like \u201cwe\u2019ll sit this round out, thanks\u201d. Until now.<\/p>\n

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BYREDO Syren Eyeshadow 5 Colour Palette, SHOP NOW. <\/a>PHOTOGRAPHY<\/strong>UMBERTO GORRA IMAGE DIRECTION<\/strong>GIANMARCO CHIANESE SET DESIGN<\/strong>ANNA CASTAN\u00a0<\/figcaption><\/figure>\n

TikTok will tell you the clean girl aesthetic is still going strong, but the heart-thumping runways tell a very different story, and indeed cement the notion that the move towards \u201cfun\u201d has well and truly begun. Maybe it\u2019s the vibe shift, the Y2K resurgence, belated Euphoria appreciation \u2013 or perhaps it\u2019s that beauty is finally ready for its butterfly era. Whatever the reason, we are here for it, and so is makeup artist, Mikele Simone. \u201cMakeup is all about self-expression, an extension of fashion,\u201d he tells us. \u201cPeople are becoming more and more comfortable to experiment, have fun and be individuals.\u201d<\/p>\n

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DIOR Backstage Face and Body Flash Foundation in N\u00b03W Warm and N\u00b04N Neutral, SHOP NOW.\u00a0<\/strong><\/a> PHOTOGRAPHY<\/strong> UMBERTO GORRA IMAGE DIRECTION<\/strong> GIANMARCO CHIANESE SET DESIGN<\/strong> ANNA CASTAN\u00a0<\/figcaption><\/figure>\n

THE HISTORY OF THE HIGH<\/h3>\n

For the uninitiated, dopamine dressing was a phrase coined by the world\u2019s first Fashion Psychologist Dr. Dawnn Karen in her 2020 book Dress Your Best Life.<\/em> Published during the pandemic, it was the antidote to week-old activewear and the drudgery of it all, a research-driven blueprint for not just making clothes fun again \u2013 but dressing to enhance your mood. Though the field is emerging, the book is now also required reading at Sydney\u2019s Fashion Institute of Technology. \u201cMood enhancement dressing is dressing to optimise your mood,\u201d Dr. Karen explains. \u201cWhen you place a certain colour, fabric, texture or pattern on your body, it releases chemicals in your brain and one of the chemicals that can be released is dopamine, better known as the \u2018happy hormone.\u2019\u201d<\/p>\n

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BYREDO La S\u00e9lection B\u00e2tons de Couleurs Multi-Use Colour Sticks in Kinda Blue, Babi, Ancient and Ultramagnetic, SHOP NOW.<\/a> PHOTOGRAPHY UMBERTO GORRA IMAGE DIRECTION GIANMARCO CHIANESE SET DESIGN ANNA CASTAN\u00a0<\/strong><\/figcaption><\/figure>\n

But what does this all have to do with makeup? Well, as Dr. Karen notes, makeup is just as impactful as clothing. \u201cCosmetics and even fragrance can have a psychological impact on your body, and a significant effect on how you feel,\u201d she elaborates, adding that when she first began studying fashion psychology, people were largely unaware of the impact that fashion had on their mood, whereas with makeup, people already knew of its power. We all know the magic of a good red lip.<\/p>\n

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GIVENCHY Prisme Libre Pressed Powder, Le Rouge Lipstick in N\u00b0333 L\u2019Interdit, SHOP NOW. <\/a>PHOTOGRAPHY <\/strong>UMBERTO GORRA IMAGE DIRECTION <\/strong>GIANMARCO CHIANESE SET DESIGN <\/strong>ANNA CASTAN\u00a0 \u00a0<\/figcaption><\/figure>\n

And this is not a modern-day phenomena either \u2013 it\u2019s a universal truth. As far back as the Great Depression, cosmetic sales (specifically, lipstick) continued to rise despite the economic downturn. We saw the trend emerge again in the recession in the early 2000s, as Est\u00e9e Lauder\u2019s Leonard Lauder coined the phrase \u201cthe lipstick index\u201d. When the economy took a dive, Lauder noticed an increase in sales, as women reached for more affordable luxuries to perk up their lives.<\/p>\n

DIOR Backstage Face and Body Flash Foundation in N\u00b03W Warm and N\u00b04N Neutral It could be argued that what they were actually reaching for wasn\u2019t luxury at all but in fact, a dopamine hit. Of course, mandatory mask wearing in the last few years made all those lipsticks kind of redundant, so instead the 2021 iteration was a kind of \u201cfragrance index\u201d which saw the category skyrocket.<\/p>\n

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CHANEL Multi-Effect Quadra Eyeshadow Palette in Tisse Camelia, Noir Allure Mascara, SHOP NOW. <\/a>PHOTOGRAPHY <\/strong>UMBERTO GORRA IMAGE DIRECTION <\/strong>GIANMARCO CHIANESE SET DESIGN <\/strong>ANNA CASTAN\u00a0<\/figcaption><\/figure>\n

THE RUNWAY TO REALWAY<\/h3>\n

But now we\u2019re back, mask-free and, if the runways have anything to do with it, flashier than ever. Mikele name checks Thom Browne\u2019s Fall 2022 collection, a show which saw its makeup artists \u201cpushing the limits with yellow blush, graphic shapes around the lips, and eyes in primary colours like reds and blues.\u201d Mikele also references LaQuan Smith\u2019s brazen Fall 2022 show and its \u201csexy cat eyes using red shades.\u201d And of course there was Valentino Fall 2022, a various array of pinks which really solidified Barbiecore as a thing. On the beauty side, brands are already on board with dopamine glam. Dior\u2019s Fall 2022 makeup collection, Dior En Rouge, had both a red mascara and bold palettes which Mikele insists \u201creally pushes the boundary for such a classic beauty brand\u201d, while relative newcomer to the cosmetic market, Byredo released a line which is already a favourite with Mikele. (The Colour Sticks which come in a range of shades and can be used anywhere.)<\/p>\n

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GUCCI Fluide de Beaut\u00e9 Natural Finish Fluid Foundation, SHOP NOW.\u00a0<\/a>PHOTOGRAPHY <\/strong>UMBERTO GORRA IMAGE DIRECTION <\/strong>GIANMARCO CHIANESE SET DESIGN<\/strong> ANNA CASTAN\u00a0<\/figcaption><\/figure>\n

So, how does one do the whole dopamine-dressing-for-your-face thing without looking like an Euphoria extra? Well, first of all, you have to find the hue that resonates with you. Dr. Karen explains, that while colours can generally have universal perceptions and feelings attached to them (read: yellow is a happy colour, red is more dominant, black is intimidating, white is the colour of innocence, orange is the colour of vitality, blue is the colour of trust) it\u2019s not a one-stop-shop. \u201cIt\u2019s important to caution that if someone has had a terrible time in a particular pattern or texture or colour, it may not release dopamine in the same way it would for someone who had a positive experience with it.\u201d Because your association with the colour will naturally have a huge effect on how you feel when wearing it.<\/p>\n

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BYREDO Tears in Rain Waterproof Mascara, Space Black Waterproof Mascara, SHOP NOW.<\/a>PHOTOGRAPHY <\/strong>UMBERTO GORRA IMAGE DIRECTION <\/strong>GIANMARCO CHIANESE SET DESIGN <\/strong>ANNA CASTAN\u00a0<\/figcaption><\/figure>\n

OVERCOMING BEING COLOUR SHY<\/h3>\n

We all understand that wearing colour can enhance your mood, but how does that translate to every day? With clothing, even minimalists can dip a toe in with accessories, patterns or texture. But when it comes to being beauty colour shy, it can be a little harder. \u201cUsing a lip colour you wouldn\u2019t normally wear is the perfect gateway [to wearing a small dopamine via glam hit],\u201d says Mikele. \u201cOr try a colourful eyeliner on the top lid. It\u2019s easy and not too scary\u201d. Still sound too much? If you aren\u2019t big on bold, Simone suggests trying metallic shades like golds and silvers. While still neutral, they will pop and give you something a little different.<\/p>\n

Beauty has \u2013 and probably always will \u2013 swing in roundabouts with trends. Colours come and go like seasonal hemlines and designer whims. But unlike fashion, makeup has always made us feel good \u2013 from the very first swipe of a strawberry Lipsmacker as a teenager, to the peachy, golden glow of Nars O. Perhaps beauty wasn\u2019t late to the dopamine dressing party at all. Maybe it was always beauty\u2019s party to begin with<\/p>\n

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DOLCE&GABBANA The Only One Matte Lipstick in N\u00b0150 Creamy Mocha, N\u00b0625 Vibrant Red and N\u00b0240 Sweet Mama, SHOP NOW. <\/a>PHOTOGRAPHY<\/strong> UMBERTO GORRA IMAGE DIRECTION<\/strong> GIANMARCO CHIANESE SET DESIGN <\/strong>ANNA CASTAN\u00a0<\/figcaption><\/figure>\n","protected":false},"author":31739,"featured_media":30519,"template":"","format":"standard","categories":[47,35],"yoast_head":"\nThe Power Of Dopamine Beauty<\/title>\n<meta name=\"description\" content=\"For the uninitiated, dopamine dressing was a phrase coined by the world\u2019s first Fashion Psychologist, but what about dopamine beauty?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/dopamine-beauty-feature-shoot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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