{"id":2980,"date":"2021-04-11T14:24:34","date_gmt":"2021-04-11T14:24:34","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=2980"},"modified":"2021-04-11T14:25:33","modified_gmt":"2021-04-11T14:25:33","slug":"eco-friendly-dubai-brand-twan-will-plant-10-trees-for-every-item-you-buy","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/eco-friendly-dubai-brand-twan-will-plant-10-trees-for-every-item-you-buy\/","title":{"rendered":"Eco-friendly Dubai Brand TWAN Will Plant 10 Trees for Every Item You Buy"},"content":{"rendered":"

\"Twan\"<\/p>\n

HOODIE\u00a0DHS445<\/strong><\/a>\u00a0<\/strong>AND\u00a0SWEATSHIRT\u00a0DHS389<\/strong><\/a>\u00a0<\/strong>BOTH TWAN<\/span><\/p>\n

“The best time to plant a tree was 20 years ago. The second best time is now.” This is the reminder literally sewn into the fabric of Dubai’s new sustainable loungewear brand on the block. The dawning of the age of athleisurewear has given rise to a number of brands who have reassessed their priorities and responsibility to the planet while purveying palette-pleasing tonal sweats for stylishly staying safe in the new normal.<\/p>\n

Joining them now is TWAN which stands for Together We Are Nature, and sets itself apart from the rest with this striking series of unretouched images.\u00a0Born in Dubai, TWAN is the brainchild of husband and wife duo Mohammad and Khadija, and was founded during the Great Isolation of\u00a0 2020 from the desire to give back to the planet.<\/p>\n

\"Twan\"<\/p>\n

T-SHIRT\u00a0DHS199<\/strong><\/a>\u00a0AND\u00a0SHORTS\u00a0DHS299<\/strong><\/a>\u00a0 BOTH TWAN<\/span><\/p>\n

In addition to planting 10 trees with every 100 per cent organic cotton T-shirt, hoodie, sweatshirt and pair of sweatpants or shorts sold, TWAN only uses certified eco-friendly materials from fabric sourcing to manufacturing to packaging – so labels are made from recycled materials and packaging is plant-based and biodegradable with no toxic residues or micro-plastics.<\/p>\n

Building on its ethos of sustainability, slow fashion, reduced waste and transparency also lie at the core of TWAN’s fashion manifesto. “We believe that the eco-friendliest clothes are the ones that you wear a looot that\u2019s why we practice attention to details and concentrate on creating pieces that are long lasting and seasonless,” explain Mohammad and Khadija. In order to reduce waste, production runs are limited and fabric offcuts are given a second life.\u00a0Sweatshirt\u00a0Dhs389<\/strong><\/a>\u00a0and\u00a0sweatpants\u00a0Dhs399<\/strong><\/a>\u00a0both TWAN<\/p>\n

\"\"<\/p>\n

FROM LEFT:\u00a0SWEATSHIRT\u00a0DHS389<\/strong><\/a>,\u00a0TRACKPANTS\u00a0DHS399<\/strong><\/a>,\u00a0HOODIE DHS445<\/a>, AND\u00a0SHORTS\u00a0DHS299<\/strong><\/a>\u00a0ALL TWAN<\/span><\/p>\n

On the important matter of ethical fashion, they add, “We are convinced that customers deserve to know how their clothes are made, by whom, where and in what conditions. That\u2019s why we put transparency at the heart of everything we do.” A covetable, conscious collection that’s making the world a better place? These are the clothes the world needs in 2021.<\/p>\n

Prices start from\u00a0Dhs199<\/strong>\u00a0for a T-shirt up to\u00a0Dhs445<\/strong>\u00a0for a hoodie in sizes XS to XXL for men and women in yellow, black, milk, beige and blue. More more information visit\u00a0thetwan.com<\/a>, and follow on Instagram\u00a0@the.twan<\/a><\/em><\/p>\n

<\/div>\n

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