{"id":29578,"date":"2022-11-11T14:05:59","date_gmt":"2022-11-11T10:05:59","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=29578"},"modified":"2022-11-11T14:05:59","modified_gmt":"2022-11-11T10:05:59","slug":"prada-mode-dubai-opening-night","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/prada-mode-dubai-opening-night\/","title":{"rendered":"Prada Mode Chose Dubai For The Location Of Its Next Edition"},"content":{"rendered":"

Just when we thought we couldn’t get enough of Prada<\/a>, the Italian fashion house brought us Prada Mode. This offshoot is the Maison’s travelling social club, which hosts pop-up events that provide immersive art experiences, entertainment, dining, and a place for enriching dialogue. It has held gatherings in diverse cities across the globe, like the Cohen Gallery in New\u00a0York<\/a> and\u00a0the Barrack Block of Tai Kwun in Hong Kong<\/a>. After the resounding international success of the event, Prada Mode expanded its reach and hosted its first iteration in the UAE<\/a>: Prada Mode Dubai.<\/p>\n

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Courtesy of Prada<\/figcaption><\/figure>\n

The event was held from the 9th to the 10th of November at the ICD Brookfield Place<\/a>\u00a0in Dubai<\/a>‘s International Financial Centre. The space had been reimagined by the prolific British artist Damien Hirst, who transformed the area into an art installation, titled Pharmacy<\/em>, which was unveiled at Prada Mode Dubai. Hirst inserted the pharmaceutical theme into every aspect of the space, creating a surreal fashion-meets-pharmacy dreamscape for members of the private\u00a0social club to experience. Guests\u00a0at the event opening were able to use the artist’s templates to create custom pharmacy-themed paintings and posed in the Instagrammable fashion pop-up. The event wouldn’t have been complete if not for the music provided by DJs like DJ Habibi Funk and DJ\u00a0Plead, as well as the meaningful conversation surrounding contemporary culture in the UAE during a talk titled \u201cDiversity in the Cultural Landscape.\u201d<\/p>\n

<\/div><\/div><\/span>
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Courtesy of Prada<\/figcaption><\/figure>
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Courtesy of Prada<\/figcaption><\/figure>
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Courtesy of Prada<\/figcaption><\/figure>
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Courtesy of Prada<\/figcaption><\/figure><\/div><\/div>\n

 <\/p>\n

The fashion industry’s social clout has a meaningful impact on culture, and Prada Mode is evidence that the\u00a0Italian fashion house has embraced its role as an influential entity and is proactively moving the needle with enriching events. This travelling social club is widening the brand experience and giving it a chance to connect with people on a sincere level. It’s not just about owning clothing, it’s about having intellectually honest conversations and sharing space with one another. In case you missed out on the opening night, Prada Mode Dubai is opening its doors to the public from the 11th to the 12th of November at The ICD Brookfield Place so that all can experience\u00a0Damien Hirst’s Pharmacy<\/em>\u00a0art exhibit.<\/p>\n","protected":false},"author":31230,"featured_media":29606,"template":"","format":"standard","categories":[260,65,225,35],"yoast_head":"\nPrada Mode Hosts A Cultural Event At The ICD Brookfield Place<\/title>\n<meta name=\"description\" content=\"Your first look into Prada Mode Dubai's opening night, when Damien Hirst's newest art "Pharmacy" was revealed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/prada-mode-dubai-opening-night\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prada Mode 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