{"id":29495,"date":"2022-12-22T11:38:58","date_gmt":"2022-12-22T07:38:58","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=29495"},"modified":"2022-12-22T23:40:42","modified_gmt":"2022-12-22T19:40:42","slug":"holiday-campaigns-fashion-festive","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/holiday-campaigns-fashion-festive\/","title":{"rendered":"Feel The Holiday Spirit With These Festive Fashion Campaigns"},"content":{"rendered":"

The magic of the holiday season is upon us, and our favourite fashion brands are getting ready to celebrate too, with their new holiday collections and corresponding campaigns. From Miu Miu<\/a> to Versace<\/a>, high-fashion houses are opening the door to the season’s dazzling aesthetic, filled with shimmering sequins, gift-ready garments, and pristine holiday wrapping. The campaigns accompanying these holiday accoutrements are no less impeccable, with videos and photographs shot by the industry’s top creative talent to showcase stunning clothes and accessories. Ahead, the best holiday fashion campaigns of 2022.<\/p>\n

Messika’s The Eternal Shine Of A Magical Evening<\/h3>\n
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Courtesy of Messika<\/figcaption><\/figure>\n

Maison Messika<\/a>‘s 2022 holiday jewellery collection is brought to life in this high-gloss campaign, where each piece of jewellery is styled on one of the models attending a chic New Year’s Eve party at an upscale apartment. The party setting reflects the jewellery featured, as items from collections such as D-Vibes and Move comingle in the campaign. “I imagined this photoshoot as a DJ set, mixing collections like music samples,” said the brand’s founder Val\u00e9rie Messika<\/a>. The meticulous placement of the jewellery married with the carefree attitude of a party gives the French high jewellery house’s holiday campaign a rock-and-roll meets couture ethos.<\/p>\n

LOEWE’s 2022 holiday campaign<\/h3>\n
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Courtesy of Loewe<\/figcaption><\/figure>\n

Loewe<\/a>‘s creative director, JW Anderson<\/a>, is known for his artful design approach to fashion and accessories, and the brand’s 2022 holiday campaign was no different. It featured items from the Spanish fashion brand’s holiday gift edit posed like products in a series of still life paintings. This selection of accessories and home decor was lensed by Lukas Wassmann, who focused on colour composition while capturing the items on camera. The campaign was set in the resort town of La Grande-Motte and the Salins du Midi salt pans, evoking the barefoot glamour of the Southern French coast. The plain yet elegant backdrops and use of colour resulted in a memorable series of still life imagery for Loewe’s 2022 holiday campaign.<\/p>\n

Valentino The Party Collection<\/h3>\n
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Courtesy of Valentino<\/figcaption><\/figure>\n

Valentino<\/a>‘s 2022 holiday collection campaign, “The Party,” is an ode to merrymaking, wherein models are presented as friends preparing for a fun-filled night. They’re lensed in purple and gold-toned rooms that complement the clothing featured in this luxury collection. The emptiness of the rooms is purposeful, so as to not distract from the fashion styles in the collection. It makes styling choices like the gold Valentino stud choker (pictured above) stand out even more than they would on their own.<\/p>\n

Etro’s Step Into The Party<\/h3>\n
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Courtesy of Etro<\/figcaption><\/figure>\n

Etro<\/a>\u2019s creative director, Marco De Vincenzo, presents his SS23 Collection within the Italian fashion brand’s latest campaign,\u00a0\u201c<\/span>Step I<\/span>nto T<\/span>he Holidays.\u201d The holiday campaign is full of contrasts, using both stark black backgrounds and walls of dazzling glitter to display items from the collection. The former is reminiscent of surrealism, with products presented as floating or held by hands coated in silver glitter, and the latter invokes the spirit of the holidays with its bright and optimistic backdrop. Presented as a whole, Etro’s \u201cStep Into The Holidays\u201d campaign perfectly balances the magic and warmth of the season.\u00a0<\/span><\/p>\n

Miu Miu’s Private Wishes<\/h3>\n