{"id":2835,"date":"2021-03-11T23:44:10","date_gmt":"2021-03-11T23:44:10","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=17286"},"modified":"2021-04-11T12:31:41","modified_gmt":"2021-04-11T12:31:41","slug":"rihanna-files-trademark-fenty-hair","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/rihanna-files-trademark-fenty-hair\/","title":{"rendered":"Is Rihanna’s Latest Legal Trademark Proof That She’s Taking Over the World?"},"content":{"rendered":"
\"Fenty
Rihanna attends the “Valerian And The City Of A Thousand Planets” European Premiere at Cineworld Leicester Square on July 24, 2017, in London, England.<\/figcaption><\/figure>\n

As a beauty editor<\/a>, I feel confident in saying that a wildly large proportion of makeup-lovers have fallen in love with Fenty Beauty<\/a>. Founded in September 2017, Rihanna’s beauty empire has expanded even well beyond being one of the first-ever wholly inclusive foundation shade ranges. Now, the brand is a one-stop-shop for a full face of cosmetics and, most recently, skincare. The 33-year-old unveiled Fenty Skin<\/a> in July 2020: an earth-conscious regimen ideal for all skin types and skin tones.<\/span><\/p>\n

In her seemingly passionate quest to take over our beauty regimen entirely, the singer’s company, Roraj Trade LLC, filed a trademark for “Fenty Hair” on March 3, 2021. Per\u00a0<\/span>the legal document<\/span><\/a>, the line\u2014if brought to fruition\u2014could include everything from haircare preparation products and non-medicated dandruff shampoo to glitter and hair color. At the time of publication, Rihanna has yet to release a statement confirming that the new range is in the works.<\/span><\/p>\n

Unsurprisingly, loyal fans of Rihanna’s beauty empire are ready for the line to drop, like, yesterday. “Fenty Hair is coming!!!! Rihanna is taking over the world,” a fan tweeted in response to the news. Another wrote, “Just when I thought I was doing good not buying so many products, Rihanna trademarks Fenty Hair.” Still, some would prefer new music to a new beauty range, and they’re actively expressing their discontent about it on Twitter.<\/p>\n

As much as this news has impacted the internet, it’s important to note that the line might still be years in the making. In the past, it’s taken about a year for her brands to launch to the public. Rihanna filed a trademark for Fenty Skin in March 2019 and announced a partnership with LVMH for her makeup collection in April 2016. Both equate out to almost a year and a half exactly. If that’s the case for Fenty Hair, then we have some time before we can cop the hitmaker’s entire beauty routine.<\/p>\n","protected":false},"author":26537,"featured_media":2836,"template":"","format":"standard","categories":[47,35],"yoast_head":"\nRihanna Files Legal Trademark for Fenty Hair - Grazia<\/title>\n<meta name=\"description\" content=\"Rihanna filed a trademark for Fenty Hair in March 2021, following the launch of Fenty Skin and Fenty Beauty in previous years. 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